Service Encounter: A service encounter is defined as the period of time that a customer interacts with a service (Shostack‚ 1985). The definition of a service encounter is broad and includes a customer’s interaction with customer-contact employees‚ machines‚ automated systems‚ physical facilities‚ and any other service provider visible elements. It involves all the activities required to perform a service. Transactions: 1. Info 2. Parking 3. Booking 4. Entry 5. Waiting 6. Finding Seat
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Sample Service Encounter Journal Entries We all have a number of such encounters each week‚ including (but not limited to) restaurants‚ banks‚ airlines‚ dry cleaners‚ doctors‚ dentists‚ libraries‚ photographers‚ tutors‚ travel agencies‚ theaters‚ pest control agencies‚ phone companies‚ automotive mechanics‚ insurance companies‚ attorneys‚ accountants‚ and copy centers. Those doing this assignment are to keep a “journal” of your service encounter experiences. The purpose of the journal is to identify
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CREATING A DRAMA AT TGI’S FRIDAY Q1. What are the connections between theatre and TGI Friday’s? Is the dramaturgical analogy a good one? The service encounter at TGI Fridays can be seen as a theatrical drama. Décor has become a key element in the TGI Fridays experience transforming an otherwise bland and boring industrial type building into a theatrical stage‚ which shows that the servicescape is standard all around the world. The restaurants of TGI are remarkably similar throughout the world
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In this paper‚ I will be giving a report on my best service experience and any recommendations that could have made my encounter better from one of ten service encounters that I conducted throughout the semester. I will also be including my worst service encounter experience from one of those ten service encounter forms mentioned a moment ago as well as any recommendations that could have made the encounter one of my best. On May 7‚ 2004 I had to take my son‚ Darian‚ to see an allergy and asthma
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Service Encounter Report 1.0 Introduction The purpose of this report is to critically evaluate the services encounter using service marketing perspective. In order to do this report‚ I had experience few service industries around Kota Kinabalu area. I had took six encounters service as my journal entries and two of the journal entries will use to develop this report which is the most and least satisfactory service encounter. The encounters that I had chosen will reflect different type of satisfaction
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MARKETING ASSIGNMENT – WEEK 2 STARBUCKS First store in Pike Place Market‚ Seattle‚ Washington (USA) in 1971. PRODUCT LINE : Starbucks roasts high-quality Arabica beans‚sells pastries and cakes‚ hot and iced espresso beverages. Additionally‚ Starbucks offers a line of super-premium ice creams and a range of coffee making equipment. HOW IS IT A SERVICE : Through the “Starbucks experience”‚ ” built around brightly lit cafes with comfortable seating‚ the aroma and taste of coffee‚ friendly
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TABLE OF CONTENT 1.0 INTRODUCTION 3 2.0 BODY 2.1 Service encounters‚ service relationship and level of customer contact. 4 2.2 The framework of evaluation of services encounter 4 2.2.1 Customer expectations and customer emotions in the services encounters 5 2.3 Customer Satisfaction and Service Quality 6 2.3.1 The rate of service quality 6 2.4 Service failure and service gaps 7 2.4.1 Recommendation : Service gaps model 8 3.0 CONCLUSIONS 9 REFERENCE LIST 10 APPENDICES 12 1.0 INTRODUCTION
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Service Encounter Journal Entry Name of Firm Date of Encounter Service Industry Time of Encounter What specific circumstances led to this encounter? Exactly what did the firm/employee say or do? How would you rate your level of satisfaction with this encounter? Extremely dissatisfied Extremely satisfied 1 2 3 4 5 6 7 What exactly made you feel this way? What could the employee/firm have done to make you happier with the encounter? How likely is it that you
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Service Marketing Service Encounter Report Assignment 2 Name: Sun Yi Due day: 19/09/2012 Letter of transmittal Dear CEO As an employee of the hotel‚ I hope this report can help the hotel’s long-term development‚ improve a lot shortcomings and defects of service‚ and improve staff quality‚ service attitude and service level‚ increase the competitiveness of the hotel. In recent years‚ there are more and more competition for hotel‚ peripheral consumption
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Service Encounter Journal As consumers we hold a very influential and powerful tool‚ money. Whether buying a top-quality watch like a Rolex or purchasing a shirt at Wal-Mart‚ we expect to get value from our monetary expenditures. In reference to the previous items‚ the customer dealt with absolutes. They are physically tangible items that cannot be returned or resold. Customers tend to have a high level of confidence in their expectation for these goods; however‚ services set on the other end
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