the industries. The strategic management process will be more emphasise in this report where its importance in the organisation play an important factor in order for the organisation to grow and expand. Malaysia Airlines (MAS) have been chosen as an organisation for this report. Malaysia Airlines is a commercial air travel organisation where they provide transportation service throughout the world‚ specifically 850 destinations in 150 countries. The organisation company profile will explain more
Premium Strategic management
E A N D R E C O R D Malaysia Airlines’ Corporate Vision and Service Quality Strategy Abdullah Mat Zaid Malaysia Airlines’ vision is to become “An Airline of Excellence”‚ offering the very best to its passengers in terms of safety‚ comfort‚ service and punctuality. This vision was amplified by our chairman in the company’s 20th anniversary commemorations in October 1992. The mission has been stated in three main thrusts as follows: (1) To make Malaysia Airlines one of the leading standard
Premium Airline Quality of service Total quality management
The story of Malaysia Airlines starts in the golden age of travel. A joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore. The result was the incorporation of Malayan Airways Limited (MAL) on 12 October 1937. On 2 April 1947‚ MAL took to the skies with its first commercial flight as the national airline. Fuelled by a
Premium Malaysia Airlines Singapore Airlines Cathay Pacific
Metrojaya Berhad Metrojaya Berhad is a public limited company that has been established since 1974. Currently‚ the Chairman of the Board of Directors of Metrojaya Berhad is Dato’ Ahmad Khairummuzammil bin Mohd Yusoff. Ever since the opening of Metrojaya Berhad’s first pilot Departmental Store in 1976 at the Pertama Complex in Kuala Lumpur‚ the Metrojaya chain has established a sound reputation for itself of being the leader among the Malaysian retailing industry‚ offering wide range of products
Premium Malaysia Retailing Economy of Malaysia
MALAYSIA AIRLINES ANNOUNCES MUTUAL SEPARATION SCHEME TO RIGHTSIZE WORKFORCE Malaysia Airlines today announced the details of its Mutual Separation Scheme (MSS). This fast tracks the organisation’s intention to right size(downsize) its workforce a year ahead of the schedule outlined in its publicly announced 3-year Business Turnaround Plan. Malaysia Airlines will receive compensation from Penerbangan Malaysia Berhad (PMB) for the termination of the Agreement for Domestic Business Unbundling
Premium Malaysia Airlines Kuala Lumpur Kuala Lumpur International Airport
1.0 INTRODUCTION | In this rapidly changing world‚ people are relying very much on airline companies to support both their personal and professional activities. Therefore‚ as people demand the great speed transportation‚ the airline companies have to challenge themselves in providing the best products and services to meet the needs and wants of the customers. In the airline industry‚ the efficiency is a vital component to run the business; it thus should be achieved by investing in new and advanced
Premium Airline Singapore Airlines Malaysia Airlines
1.1 What is Multimedia? • When different people mention the term multimedia‚ they often have quite different‚ or even opposing‚ viewpoints. Chapter 1 Introduction to Multimedia 1.1 What is Multimedia? 1.2 Multimedia and Hypermedia 1.3 World Wide Web 1.4 Overview of Multimedia Software Tools – A PC vendor: a PC that has sound capability‚ a DVD‐ROM drive‚ and perhaps the superiority of multimedia‐enabled microprocessors that understand additional multimedia instructions. – A consumer en
Premium HTML World Wide Web XML
KUALA LUMPUR: The impending collaboration between Malaysia Airlines (MAS) and AirAsia Bhd (AirAsia) is a positive move as it would eliminate irrational competitive pricing‚ allow economies of scale‚ higher bargaining power and synergies. Hong Leong Investment Bank Bhd (HLIB) said AirAsia‚ as Malaysia’s only low-cost carrier player‚ would have better control over supply and yields without competition from FireFly‚ MAs-owned low-cost unit. “There are higher chances of AirAsia plying for routes‚ which
Premium Kuala Lumpur Malaysia Airlines Kuala Lumpur International Airport
INDEX 1. Introduction to the functions of management. 2. Introduction of the topic “Staffing”. 3. Staffing process of Ivy Studios. 4. Research and methodology. 5. Bibliography. INTRODUCTION FUNCTIONS OF MANAGEMENT There are five basic functions of management: Planning: Planning is deciding in advance what to do and how to do. It means setting objectives and targets and formulating an action plan to achieve them. It is concerned with both ends and means i.e. what is to be
Premium Management Human resource management Employment
Asian Review of Accounting Emerald Article: Implementation of activity based costing in Malaysia: A case study of two companies Jamaliah Abdul Majid‚ Maliah Sulaiman Article information: To cite this document: Jamaliah Abdul Majid‚ Maliah Sulaiman‚ (2008)‚"Implementation of activity based costing in Malaysia: A case study of two companies"‚ Asian Review of Accounting‚ Vol. 16 Iss: 1 pp. 39 - 55 Permanent link to this document: http://dx.doi.org/10.1108/13217340810872463 Downloaded on:
Premium Management accounting Activity-based costing Case study