Metrojaya Berhad

Topics: Malaysia, Retailing, Economy of Malaysia Pages: 4 (1238 words) Published: November 19, 2005
Metrojaya Berhad

Metrojaya Berhad is a public limited company that has been established since 1974. Currently, the Chairman of the Board of Directors of Metrojaya Berhad is Dato' Ahmad Khairummuzammil bin Mohd Yusoff. Ever since the opening of Metrojaya Berhad's first pilot Departmental Store in 1976 at the Pertama Complex in Kuala Lumpur, the Metrojaya chain has established a sound reputation for itself of being the leader among the Malaysian retailing industry, offering wide range of products in terms of fashion lifestyle apparel and merchandises that are exclusive yet affordable.

Since then, Metrojaya group has four departmental stores and over fifty specialty stores nationwide. It has been a competitive part in the specialty sector with the debut of "Toys ‘R' Us" in October 1987, "East India Company" in November 1989, "Reject shop" in July 1990, "Living Quarters" in August 1994, "Somerset Bay" in August 1994 and commenced operation under the La Senza Girl franchise in January 2002. The group has also operates one hypermarket store under the Cosmart name at the Bukit Jambul Complex in Penang.

Providing their customers with the best services and the greatest shopping experience has always been the criterion of the Metrojaya group's mission. Although they are profit orientated organization, their main aim is to stay in business and provide jobs opportunities to Malaysians. Over the years in retail industry, Metrojaya's achievement in increasing their customer line and expanding its range of lifestyle goods has made it been recognized as the frontrunner in Malaysia's modern retail industry

Since its establishment in 1974, Metrojaya has been the leading retail group in Malaysia with a rigid fundamental of capitals and has gained strong assurance from the governments in Malaysia. Although Malaysia is a country with pro-business sentiment, political stability among the country and foreign countries still plays a major role in deciding the rise and...
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