Nintendo strong ? 9 2.3.1 Brand elements 8 2.3.2 Marketing Mix 8 2.4 Associations 9 2.5 Ten Keys to a strong brand 9 3. BRAND ARCHITECTURE 10 3.1. Brand portfolio 8 3.1.1 Consoles 8 3.1.1.1 Wii 8 3.1.1.2 Wii U 8 3.1.1.3 Nintendo DS Family 8 3.1.2 Games 8 3.1.3 Characters 8 3.2 Typology of branding structures 9 3.3 Dynamics in brand structures 9 3.4 The key principles for brand structures 9 3.5 The end of local brands 9 4. ADVERTISING
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TABLE OF CONTENTS EXECUTIVE SUMMARY 3 INTRODUCTION 4 SWOT ANALYSIS 6 PESTEL ANALYSIS 11 RECOMMENDATIONS 16 REFERENCES 17 EXECUTIVE SUMMARY Consumer electronics‚ broadcast and professional systems and information technology products are widely used in this globe. For example Japan was one of the leading countries in the industry of electronical goods. Japanese electronic products share a large portion of the Japanese trade
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2007) Demand is the claim that other things equal the quantity demanded of a good falls when the price of the good rises. (Mankiw‚ 2007) When purchasing a Wii Game Console there are several factors that can affect supply and demand. One factor that would affect the supply and demand for the Wii Console would be the price. The Wii Console which previously sold for $249 and now they sell for $199. What the decrease in price tells me the consumer is that the demand for the Wii is not as high as in
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for the three popular game consoles: Xbox‚ PS3 and Wii. Explain the effect of the following event on the demand for Xbox games‚ and the quantity of Xbox games demanded‚ other things remaining the same. a) The price falls b) The price of a PS3 and a Wii fall c) The number of people writing and producing Xbox games increases d) Consumers income increase e) Programmers who write codes for Xbox games become more costly to hire f) The price of an Xbox game is expected to fall
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Forces Analysis of Video Game Console Industry Threat of Substitutes: The main substitute for a video game console would be a personal computer. They can both be used for playing different types of video games and be used for entertainment. The threat of this substitute edging out video game consoles is very low‚ because they are not completely similar. If anything‚ video game consoles are edging out personal computers in the gaming industry. The threat of substitutes in the video game is not
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Recently‚ Sony and Microsoft both released their newest gaming console‚ the Play Station 4 and the Xbox one. Before the release‚ there were several spec releases and features slowly being revealed throughout many conferences. Both companies used this opportunity to understand the competing model‚ and they decided whether to make changes to their product accordingly. Price had been a critical issue with the last generation consoles‚ the PS3 and Xbox 360. The PS3 debuted with a price that limited initial
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5 forces analysis of the video game console industry a. Rivalry among competing sellers There are lots of game console companies all over the world‚ but the main competitors who dominated the industry is only three: Nintendo、Sony、Microsoft. The switch cost of buyers is low because with the maturing of the industry‚ the main competitors are competing by innovating and offering service similar to competitors. And there are only three main competitors in the industry; the limit of choice reduces
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the gaming industry is Sony‚ along with its brand: the Playstation. The Playstation was officially introduced in December in 1994 along with its first console under the same name. A console is an electronic medium or device used to connect the player to the game. In this case‚ the player is connected to the game using the Playstation console. The Playstation is known for using discs which carry the video game itself‚ and joysticks which are used by the player to enjoy the game. Under the brand name
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Arcade vs Consoles Arcade: The limitations of arcade machines: The arcade games are big machines not something that someone will really have in there house unless they are a collector. This is since they take up a lot of room and are really expensive. People do not go just to arcades anymore they only go to waste time when waiting for something. Since consoles have become much bigger and you are able to play the arcade games on consoles people will not go out to play at the arcade with there friends
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Question 1: Globalization brings a lot of chances for companies to expand its operation to capture more benefit‚ however‚ it also bring many challenges such as more competitors. Airline industry is an industry which has captured a lot of benefit from globalization‚ and AIRASIA is one of the most successful companies in the air industry. AIRASIA was founded by a government owned organization DRB-Hicom in 1993 and started operation on 18 November. However‚ it was not successful
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