Consumer Behaviour Assignment -2012-13 PlayStation 3 Sony Rahul Pandit M.A. Advertisement & Marketing 200735024 CONTENT No. | Particulars | Pg.No. | 1. | Company Introduction. | | 2. | Product Introduction. | | 3. | The Perceptual Process. | | 4. | Attitude; The Functional Theory Of Attitudes. | | 5. | Need & Behaviour; Need Recognition Process. | | 6. | Conclusion. | | Company Introduction Sony Corporation is a Japanese multinational conglomerate‚
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Question 1: Globalization brings a lot of chances for companies to expand its operation to capture more benefit‚ however‚ it also bring many challenges such as more competitors. Airline industry is an industry which has captured a lot of benefit from globalization‚ and AIRASIA is one of the most successful companies in the air industry. AIRASIA was founded by a government owned organization DRB-Hicom in 1993 and started operation on 18 November. However‚ it was not successful
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CSR Activities in Electronic Industry Table of Contents Executive Summary……………………………………...………2 1. Introduction……………………………………………………2 2. CSR activities of Sony‚ Dell and Apple……………………….3 1. Employees………………………………………...…...……4 2. Environment ………………………………………………..5 3. Consumers…………………………………………………..6 3. Evaluation on CSR activities………………………………….6 3.1 Employees………………………………………………...6 3.2 Environment……………………………………...………7 3.3 Consumers ……………………………………………….8 4. Conclusion……………………………………………………
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‘internal’ and ‘external’ stakeholders. Internal stakeholders of a business are members of an organisation. They consist of the employees‚ shareholders (who own the business)‚ managers and directors of the organisation. External stakeholders do not form part of the business (such as customers‚ suppliers and the government)‚ but have a direct interest or involvement in the actions of the business. 2. What is the difference between ‘stakeholders’ and ‘shareholders’? A stakeholder refers to any person
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scholarly theory that other stakeholders should have some duties— towards the firm‚ in particular—should be a pleasant relief. However‚ key lessons for managers are that responsibilities towards the firm require that managers first conduct themselves morally; and that other stakeholder responsibilities often involve moral and citizenship duties requiring collective action‚ for which business leadership may be crucial. Mutual and joint responsibilities of stakeholders separate into four general
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Recently‚ Sony and Microsoft both released their newest gaming console‚ the Play Station 4 and the Xbox one. Before the release‚ there were several spec releases and features slowly being revealed throughout many conferences. Both companies used this opportunity to understand the competing model‚ and they decided whether to make changes to their product accordingly. Price had been a critical issue with the last generation consoles‚ the PS3 and Xbox 360. The PS3 debuted with a price that limited initial
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Stakeholders can be defined as all entities that are impacted through a business running its operations and conducting other activities related to its existence. The impact can be direct in the case of the business’s customers and suppliers or indirect in the case of the communities in which the business chooses to place its locations. Businesses must consider the needs and expectations of its stakeholders‚ though it need not consider them to be of equal importance. Certain stakeholders such as owners
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(Galbraith‚ 1995) – Shape‚ Specialization‚ Distribution of power‚ and departmentalization How has Sony’s structure evolved? Larry Griener‚ 1972. Work on organisational life cycle Mintzberg‚ 1979. What type of structure is Sony? Pg. 226-246 Simple; informal‚ direct supervision‚ strategies determined at top Machine Bureaucracy; mechanistic and rigid Organic; Flexible and limited hierarchy Divisional; self contained profit centers‚ different product
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Qualcomm and their Stakeholders MGT/521 – Management Alan Hoffmanner June 18‚ 2012 Qualcomm is a growing company that places high emphasis on the feedback and needs of their stakeholders. The company’s stakeholders play an important role in the success and support for the company and its mission purpose in the technology world. The company has adapted a system that allows all people who are directly or indirectly invested in the company have a part in
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To Dr Alex Manzoni The evolution of management thought and it’s relation to project management organisational structures. Author: Jarrod Belle Executive Summary Contents 1.0 – Introduction 2.0 – Part A – Management functions and evolution 3.1 – Preclassical period 3.2 – Classical viewpoint 3.3.1 – Scientific management 3.3.2 – Bureaucratic management 3.3.3 – Administrative management 3.0 – Part B – Project Management and organisational structures
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