Csr Activities of Sony, Dell and Apple

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CSR Activities in Electronic Industry

Table of Contents

Executive Summary……………………………………...………2 1. Introduction……………………………………………………2 2. CSR activities of Sony, Dell and Apple……………………….3 1. Employees………………………………………...…...……4 2. Environment ………………………………………………..5 3. Consumers…………………………………………………..6 3. Evaluation on CSR activities………………………………….6 3.1 Employees………………………………………………...6 3.2 Environment……………………………………...………7 3.3 Consumers ……………………………………………….8 4. Conclusion…………………………………………………….8 References…………………………………………………………….9

Executive Summary
Recent years, encouraged by cultural and economic globalization, the world market is growing rapidly. With the market becoming increasingly mature and rational, corporations not only pay attention to profit and business opportunities, but also the obligation and responsibility to employees, environment and customers. Therefore, corporate social responsibility (CSR) has become more and more popular among enterprises and markets. Thus, it is important to study the way CSR initiative depicts what corporations have to do in order to shoulder the responsibility for their employees, environment as well as consumers and CSR’s influence on various economic behaviors. This report analyses the CSR activities of Sony, Dell and Apple which are three electronic corporations. Specifically, it focuses on the effect on their employees, environment and consumers. The first part will mainly introduce their CSR initiatives and standards respectively. After that comes the second part which evaluate all these CSR activities. The goal of this paper is to discuss the significance of CSR and how firms can involve CSR in their business activities. 1. Introduction

With the development of cultural and economic globalization, corporate social responsibility (CSR) has been paid more and more attention and attracted a number of economists’ concerns and discussion. Some scholars have defined corporate social responsibility as the enterprises acting in accordance with the aims and values of social requirements, formulating policies, making decisions and taking actions. According to Heal (2005), CSR is defined as an efficient tool to enable enterprises to pay more attention to their social costs and minimize conflicts with other parties in the economic and financial arena. CSR initiative can be defined as corporations’ activities to be responsible for employees, consumers, communities and environment. It requires corporations not only to focus on economic benefits, but also give attention to staffs’ human values and contribution to consumers, environment and society. Corporations not only pay attention to profit and business opportunities, but also the obligation and responsibility to customers, employees and other companies. In this paper, I will compare and evaluate the corporate social responsibility activities of Sony, Dell and Apple. They are all famous and large enterprises which are making a great impact on economy and society. I will mainly concentrate on their CSR activities in relation to the employees, environment and consumers. 2. CSR activities of Sony, Dell and Apple

Corporate social responsibility is the positive fulfillment of obligations and responsibilities to employees, business partners, customers (consumers), community and nation through enterprise systems and behaviors. It is a benign reaction to enterprises’ stakeholder groups, also the enterprises’ operation objectives overall target. A growing body of evidence asserts that corporations can do well by doing well. Well-known companies have already proven that they can differentiate their brands and reputations, as well as their products and services, if they take responsibility for the well-being of the societies and environments in which they operate. These companies are practicing corporate social responsibility (CSR) in a manner that generates significant returns to their businesses. The three companies that I would like...
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