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Sony Research - History and Mistakes

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Sony Research - History and Mistakes
Me and the Wooooooooooooooorm… How many levels are there? Span of Control? Centralized/Decentralized? Formal/Informal? Functional Specialization or Cross-functional interaction? Control/Autonomy? Rigid or flexible? Communication top-down or bottom-up????? Pg 223 (Galbraith, 1995) – Shape, Specialization, Distribution of power, and departmentalization How has Sony’s structure evolved? Larry Griener, 1972. Work on organisational life cycle Mintzberg, 1979. What type of structure is Sony? Pg. 226-246 Simple; informal, direct supervision, strategies determined at top Machine Bureaucracy; mechanistic and rigid Organic; Flexible and limited hierarchy Divisional; self contained profit centers, different product lines. Different structure within divisions Maybe worth looking at Tom Peters 20 structure related suggestions, 1997, The Circle of Innovation… ? Different Structures to support New Product/Service developments pg. 238 Does this information suggest Sony is entrepreneurial? Organisational Culture (700 words) Ch. 10 The nature of culture in organizations… pg. 250 Positive or negative Strong or weak Homogeneous (shared throughout business) or heterogeneous (multiple cultures) Importance of Culture to achieving objectives. Sony; Values; creativity, integrity, perseverance, ownership etc. Conduct; rules and accepted norms. Dress code, ethical behavior, communication channels etc Vocabulary; language, acronyms, jargon etc Methodology; rational processes, how things are achieved. Myths and Stories; history, saga, legends of an organization. Heroes of the Sony?? Mission Statement; company vision Point out its debatable whether or not culture can be classified or if each firms culture is unique? Type A, J, or Z, process, Work hard play hard, caring, intuition based etc CULTURE HAS MANY ELEMENTS; HOWEVER
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