third-party support programs.” RIM is also well known for its data encrypted network. The BlackBerry product line primarily generates revenue through sales of the BlackBerry Smartphone‚ software for businesses and the BlackBerry ® PlayBook™ tablet. It also offers accessories and non-warranty repair services. BlackBerry smartphones are available from various carriers and indirect channels‚ through a range of distribution partners‚ and are designed to operate on various carrier networks. BlackBerry products
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investopedia.com/terms/j/jit.asp#axzz2I8l5cwkx Jones‚ G.‚ 2012. PR Web. [Online] Available at: http://www.prweb.com/releases/2012/11/prweb10119776.htm McMillan‚ G.‚ 2012. DigitalTrends. [Online] Available at: http://www.digitaltrends.com/mobile/smartphone-market-growing-faster-than-anticipated/ Staff‚ P. P.‚ 2013. PcPro. [Online] Available at: http://www.pcpro.co.uk/news/376123/apple-vs-samsung-the-latest-news-from-the-patent-battle Statista‚ 2012. Statista. [Online] Available at: http://www.statista
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Discussion Question Set #1 – iPhone at Apple (25 points) Lenny Allegretti 1. Which accounting method best reflects the economic reality? Put another way‚ which accounting numbers – the GAAP or non-GAAP numbers best reflects economic reality? [10 points] Economic reality can be defined as the overall outlook of the economy at a certain point in time. This outlook includes factors such as interest rates‚ politics‚ and speculation. In its Q4 financial results Apple reported both GAAP and non-GAAP
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Financial Resources 9 8.5 Product Portfolio 10 8.6 Overall Growth Strategy 10 9. Conclusion 10 10. References 10 11. Annexures 11 1. Introduction This paper explores the strategic actions that HTC can adopt in order to become a leading smartphone company in the world. The paper will define the concept of strategic action and then follow the analytical process depicted in heading 3 below to identify strategic actions required for HTC to achieve its vision. The analysis will however be preceded
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Introduction For this case study‚ we will be looking into the mobile phone sector in China. As of April 2012‚ there are 1023.7 million mobile phone subscribers of which 250 million of them are smartphone users. In recent years‚ two market players have grown tremendously amidst the very saturated smartphone market. They are Apple and Xiaomi. This paper will compare and analyze both similar and different marketing strategies that have been undertaken by both companies to achieve the phenomenal success
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booking app that has shot to fame in the last couple of years. We chose this company as it is one of the hottest start-ups in South East Asia. 1.1 Background of the organization GrabTaxi is a company that makes a smartphone app that allows users to book a taxi using their smartphones. It was founded in Malaysia in 2012‚ by Anthony Tan. Anthony was a student at Harvard and realised the issues in booking taxis in his home country‚ Malaysia‚ after talking to some people. He was inspired to come up
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the idea to call his company Nokia Ab in 1871. Since then‚ Nokia has tried its hand at everything from wood pulp and generating electricity‚ to rubber boots‚ tyres‚ and of course mobile phones. The company may have been caught off-guard by the smartphone revolution in 2007‚ but along the way the company helped to pioneer much of the technology we take for granted in the phones of today‚ such as the world’s first satellite phone call‚ the first 3G phone and the first mobile phone game. 1993 - Nokia
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Study: BlackBerry’s Rise In Brand Power (RIM vs. Apple) 10/14/2009 Team D.A.N.N- Neil Raj‚ Adriana Ng‚ Dave Clason‚ Nike Kim Problem: NEIL RIM does not currently have the product strategies in place to keep a consistent stranglehold upon the Smartphone market with tougher competition coming. MKTG 1102 David Wan Key Findings: NIKE Apple iPhone iPhone users are very satisfied. The iPhone users we surveyed report very high levels of satisfaction with the product. They are using its features
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Meltemi (low end Linux based platform) Nokia announced a Broad Strategic Partnership with Microsoft to build a new Global Mobile Ecosystem (with Windows Phone) in Feb 2011. Currently‚ Nokia’s phones strategy focusses on Windows Phone platform (for Smartphones) and Symbian 40 (for low-end feature phones segment). Nokia has decided not to continue development of MeeGo and Meltemi along with divesting from long time cash-cow Symbain 60 devices. Main competitors (mobile phone
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Review of STP & Marketing Mix On Under the guidance of DR. reeti agarwal Submitted by: Krishnendu Karmakar (JL13FS23) Arindam Banerjee(JL13FS15) Paritosh Kumar Singh (JL13FS35) Rajneesh Kumar Sharma (JL13FS44) ACKNOWLEDGEMENT Report is an excellent tool for learning and exploration. No classroom routine can substitute which is possible while working in real situations. Application of theoretical knowledge to practical situations is the bonanzas of this report
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