consumer’s perspective‚ we are always looking for ways to present ourselves favourably to the public – whether we do it consciously or unconsciously. Some consumers want to be perceived as the “Geeky Gadget”‚ always on the rise to own the top notch smartphones (need for uniqueness‚ P. 161). This is also a good example of how this consumer engages in impression management‚ P. 122‚ to positively maintain his or her public image. The way a person seeks to pursue their ideal self may play an important role
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The Acceptance of Mobile Filing (m-Filing) in Malaysia Aaron Pook Sow Yee‚ Ong Jeen Wei‚ Goh Choon Yih & Yuen Yee Yen Faculty of Business Multimedia University 75450 Melaka‚ Malaysia. ABSTRACT (REQUIRED) Mobile filing (m-filing) was launched in Malaysia in 2012. However‚ not many of individual tax payers decided to use m-filing as a mechanism to submit their tax. Besides that‚ there is limited research focusing on uncovering the factors affecting the adoption of m-filing. Most of the previous
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summary of the company’s employment‚ pricing strategy‚ product range‚ markets and profitability ‚ analysis of the company’s share price between October 1st and February 4th ‚ its corporate responsibility and its advertising strategy for its new smartphone‚ the Blackberry Z10. Company Background: Research in Motion Ltd is a company founded by Michael Lazaridis in 1984. The company is based in Waterloo‚ Ontario‚ Canada where its global headquarters are located and has many
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African Journal of Business Management Vol. 5(2)‚ pp. 294-305‚ 18 January‚ 2011 Available online at http://www.academicjournals.org/AJBM ISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper Dynamic capabilities‚ collaborative network and business model: An empirical analysis of Taiwan HTC Corporation Chi-Ho Chiou Ching Yun University‚ Department of Business Administration and Institute of Business and Management‚ No.229‚ Jiansing Rd.‚ Taoyuan County 320‚Taiwan. E-mail: chiho@cyu
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Porter’s Five Forces on Smart Phone industry Threats of New Entrants 1. The Smartphone industry is a well established market and the threats of a new entrant is low‚ as technology needed to rival the devices already available is quite advance if they want to differentiate from them 2. Barriers to entry in the mobile phone industry is high because any new entrants will need high investments in R&D‚ capital investment‚ technological investment and marketing in order to compete with the established
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Executive Summary Sony Mobile Communications is a multinational mobile phone company and is a subsidiary of Sony Corporation. Problem Recognition Chart 1: Smartphone Operating Sales in Q4 2011 [pic]Source: Gartner 2011 Sony has been developing solid phones for more than a decade now‚ however‚ it has not been very successful in the smart phone industry. Referring to Chart 1‚ Sony only has 5% of the market share of the smart phone sales during 4th quarter of 2011. The lack of market share is
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* Vishal Patel TRANFORMATION OF TELEPHONES Modern man enjoys a number of wonderful gifts of science. The telephone is one of them. It is the quickest means of conveying messages from one place to another. After the invention of this instrument‚ man has conquered time and space. Our lives have become so busy in the new world and have no time for our family members and relatives. But this distance is not the end because the new technologies have changed our lives in many ways and have connected
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example of a communication phenomenon in modern times than the sociocultural evolution that has been brought on by the advent of the mobile telephone. Beginning with the bulky‚ primitive models of the past and continuing on with todays advanced smartphones‚ this communication phenomenon has not only had a significant impact on the urban lifestyle‚ it has also reshaped the urban landscape. Small group communication‚ a subfield within the broad field of communication‚ has been changed significantly
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Week 05 Case Study “Apple introduced the original iPhone back in 2007‚ instantly obsoleting every other smartphone on the planet in every way that mattered” (Ritchie‚ 2013‚ p.1). Within the next two years Apple came out with the iPhone 3G and 3GS which they were able to increase the functionality while simultaneously lowering the price‚ this allowed Apple to take the smartphone fully out of the niche and make them mainstream (Ritchie‚ 2013). Apple was able to bring the iPhone to broader carriers
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despite its low-populated free apps while Android market nearly clocking over 200‚000 applications (Kharif‚ 2010) . Nevertheless‚ Juniper studies reveal that in 2009‚ only 2.6 billion applications for Smartphones were downloaded of which the previous year they predicted that 25 billion Smartphone applications will be downloaded come 2015. App store in the main reason for the exploding app download growth rate. Apple reported last year July that over 15 billion applications from the App store were
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