References: eMarketer (2012)China’s mobile market [online] available from Xiaomi Phone 2 review: high-end specs in a surprisingly affordable package iiMedia Research: 2012 Q3 China’s smartphones market report[online] available from 2012 China’s mobile phone users reach 330 million [online] available from David A.Aaker‚ Damien McLoughlin (2007). Strategic Market. Management (European ed.). John Wiley & Sons‚ Ltd. 11 Appendix Similar product
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Blackberry smartphone. The term BlackBerry refers to a line of wireless handheld devices and services designed and marketed by BlackBerry Limited‚ formerly known as Research In Motion Limited (RIM). Target Markets: Its target markets are Business professionals who opt for high security text messaging and E-mails. Productivity of BlackBerry and why it has Targeted the business professionals: During the early 2000s‚ Research in Motion’s BlackBerrys were the most popular smartphones in the world;
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leadership in today’s mobile phone markets. Stagnation in the handset market generally‚ in which Nokia has long been dominant‚ has presented a mammoth challenge‚ and it has encountered stiff challenges in the smartphone market‚ which is the only subsector that saw healthy growth in 2009. In smartphones‚ Nokia has fallen behind in technology‚ its Symbian operating system now showing its age. However‚ the fight-back has long been a Nokia speciality. In the 1990s‚ it was caught unprepared as new ‘clamshell’
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services and support for Radio Frequency‚ optoelectronics‚ fiber-optics‚ testing and measurement equipment. As the mobile devices industry is transitioning into the 4G LTE network‚ the radio-frequency components produced by Inari are widely used in smartphones and tablets. Thus‚ it created an earnings boost for Inari as the RF segment contributed 50% to the group’s revenue. An addition to that would be Amertron’s products consisting of optoelectronics and fiber optics (R&D and manufacturing) which highlights
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strategic alliance “A strategic alliance is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. This form of cooperation lies between Mergers & Acquisition and organic growth.” Partners may provide the strategic alliance with resources such as products‚ distribution channels‚ manufacturing capability‚ project funding‚ capital equipment‚ knowledge‚ expertise‚ or intellectual property. The alliance is a cooperation or collaboration which
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GRID…………………………………………………………. 13 INTRODUCTION Nokia‚ one of the leading handset manufacturers‚ is losing market share in developing and developed markets whereas total handset market is expected to grow by $222 bn. by 2013 (appendix 4). Appearance of smartphone market and rapid adoption of the latest technology by the competitors such as Apple‚ Samsung etc. has lit Nokia’s platform on fire in the developed market and threatened its dominance in the developing markets. Nokia has been great at turnaround
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Oxford University Press‚ Third Edition‚ New York. [2] Cassavoy‚ L. (2012). About.com Need know Accomplish. Retrieved 04 23‚ 2012‚ from http://cellphones.about.com/od/smartphonebasics/a/what_is_smart.htm. [3] Cush‚ J. (2010‚ November 11). Bright hand‚ Smartphone News & Reviews. Retrieved March 29‚ 2012‚ from http://www.brighthand.com/default.asp?newsID=16311&news=Samsung+Brand+Keys+Customer+Loyalty+Engagement+Index. [4] Davis‚ J. A. (2010). Competitive Success- How Branding Adds Value. Chichester
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Samsung case 1. How was Samsung able to go from copycat brand to product leader? In 1993‚ Lee unveiled “new management” which is a top-to-bottom strategy for Samsung to make Samsung become a bigger and more powerful company that would also eliminate Sony as the biggest consumer electronics firm in the world. To achieve this Samsung hired a new group of young designers who unleashed new products. Samsung abandoned low-end distributers‚ and build strong relationships with specialty retailers
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became first Palm and then the Motorola Q and severals Nokia models 1 BlackBerry Case How is the market in 2005? • More than 800 millions of mobile phones in the world • Among these 4‚7% of smartphones • So there is a huge potential from the « normal »mobile phones The smartphones market shares in 2005 Nokia RIM RIM 7% Motorola Palm Sony ericsson 2 BlackBerry Case Our goal with the Pearl • Keeping a top position in the boardroom segment • Expanding our customer
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Tathagat Caselet Nokia-Microsoft buyout A Marriage Made In Heaven or an Unnecessary Voyage? The Microsoft-Nokia Buyout Case in Study NEWS FLASH The world was greeted with a newsflash on 2nd September 2013. The news was unanticipated in most quarters and the more it was examined‚ the more curious it became. Microsoft brought Nokia for $7.21 billion. A company that was the industry leader a few years back had been bought over by a strategic partner. From the perspective of Microsoft‚ the
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