Htc Strategic Options
Table of Content
1. Introduction 3
2. Strategic Action 3
3. The Analytical Model 4
4. Overview of HTC Company 4
5. External Analysis 4
5.1 Macro-environment (STEEP) 5
5.2 Industry Analysis 5
6. Internal Analysis and the matching of capabilities with Key Success Factors 7
7. HTC’s Competitive advantage 8
8. Strategic Actions required to meet KSF or turn KSF into competitive advantage 9
8.1 Innovation and Agility 9
8.2 Brand and Equity 9
8.3 Economies of scale 9
8.4 Financial Resources 9
8.5 Product Portfolio 10
8.6 Overall Growth Strategy 10
9. Conclusion 10
10. References 10
11. Annexures 11
1. Introduction
This paper explores the strategic actions that HTC can adopt in order to become a leading smartphone company in the world. The paper will define the concept of strategic action and then follow the analytical process depicted in heading 3 below to identify strategic actions required for HTC to achieve its vision. The analysis will however be preceded by a short overview of HTC.
2. Definition of Strategic Action
Hardy, C (1994) defines strategic action as the “ability to forge organizations that are capable of carrying out effective strategies in a sustained and profitable way”. Hitt, Ireland and Hoskisson (2001) concur with this view and regard effective strategic actions as “prerequisite for achieving the desired outcomes of strategic competitiveness and above average returns”.
3. The Analytical Model Figure 1: HTC’s competitive positioning analysis model
The above model will be followed to identify strategic issues and strategic actions.
4. Overview of HTC Company
HTC Corporation, through its subsidiaries, engages in the design, development, manufacture, and sale of smart handheld devices. Its products include smart phones, touch phones, mobile computers, and personal digital assistant phones. The company also offers repair and after-sales services. HTC Corporation offers its products in Europe, the Asia Pacific, North
1. Introduction 3
2. Strategic Action 3
3. The Analytical Model 4
4. Overview of HTC Company 4
5. External Analysis 4
5.1 Macro-environment (STEEP) 5
5.2 Industry Analysis 5
6. Internal Analysis and the matching of capabilities with Key Success Factors 7
7. HTC’s Competitive advantage 8
8. Strategic Actions required to meet KSF or turn KSF into competitive advantage 9
8.1 Innovation and Agility 9
8.2 Brand and Equity 9
8.3 Economies of scale 9
8.4 Financial Resources 9
8.5 Product Portfolio 10
8.6 Overall Growth Strategy 10
9. Conclusion 10
10. References 10
11. Annexures 11
1. Introduction
This paper explores the strategic actions that HTC can adopt in order to become a leading smartphone company in the world. The paper will define the concept of strategic action and then follow the analytical process depicted in heading 3 below to identify strategic actions required for HTC to achieve its vision. The analysis will however be preceded by a short overview of HTC.
2. Definition of Strategic Action
Hardy, C (1994) defines strategic action as the “ability to forge organizations that are capable of carrying out effective strategies in a sustained and profitable way”. Hitt, Ireland and Hoskisson (2001) concur with this view and regard effective strategic actions as “prerequisite for achieving the desired outcomes of strategic competitiveness and above average returns”.
3. The Analytical Model Figure 1: HTC’s competitive positioning analysis model
The above model will be followed to identify strategic issues and strategic actions.
4. Overview of HTC Company
HTC Corporation, through its subsidiaries, engages in the design, development, manufacture, and sale of smart handheld devices. Its products include smart phones, touch phones, mobile computers, and personal digital assistant phones. The company also offers repair and after-sales services. HTC Corporation offers its products in Europe, the Asia Pacific, North
References: Viney, H. and Gleadle, P. (2007) Competitive and Corporate Strategy, (Unit 5), Study Guide for MBA B713. Milton-Keynes: Open University. Hardy, C. (1994) Managing Strategic Action: Mobilizing Change Concepts, Reading in Cases, London, Sage Publications. Hitt, A.M., Duane, R.D. & Hoskisson, R.E (2001) Strategic Management: Competitiveness and Globalisation, Cincinnati, South- Western College Publishing. Yoffie, D.B. and Kim, R. (2009) HTC Corp. In 2009, Boston, Harvard Business School Publishing