* About Parle agro- * Parle agro is reputed brand in existing market which is differentiate from other brand. It’s a brand who brought a revolution in market by launching packed mineral water. * Parle agro do compete with other brand and can be identified easily for example * “Mr. Anil Varma is a regional sales manager in Parle agro ‚his day starts with a sip of Taj Mahal Tea‚ He then glances over the business Headlines in Economic Times‚ and gets a refreshing bath with Cinthol
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BRANDING DECISIONS IN RURAL MARKETING (Sonal Purohit‚ Kahkashan Qayyum) “The rural consumer is discerning and the rural market is vibrant. At the current rate of growth‚ it will soon out strip the urban market. The rural market is not sleeping any longer. We are.” So sad Mr. Adi Gogrej of Godrej industries. This makes it clear that the importance of rural market at present competition is to capture market share and consumer loyalty. India is shining then! India is Unique in many ways. A population
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RURAL MARKETING STRATEGIES-WITH REFERENCE TO FMCG It’s not only the grass is greener in the country side‚ that’s also where a chunk of corporate top line actually comes from. It’s time to tap the rural gold mine. The Hindu Business Line Abstract: Rural marketing is the much talked subject for the business establishment. A decade ago rural market was seem to be unstructured and this was not found to be a target location of the corporate. This is due to the hurdles such as illiteracy
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Rural Marketing System in the North Eastern States: Problems‚ Diagnosis and Strategy Perspective Introduction … : Agricultural Marketing system in North-Eastern States … : Rural Marketing system in Assam … : Rural Marketing system in Tripura … : Agricultural and Rural Marketing system in Meghalaya … : Perceptions of farmers on Rural Marketing … : Promoting Agribusiness Marketing Channels … : Development of Marketing Infrastructure for Farmers … : Summary and Recommendations … INTRODUCTION
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Rural marketing- an untapped potential By: Mrs. Sugandha Dhillan‚ Mrs. Pradnya Bhandare Abstract: ’Go rural’ is the slogan of marketing gurus after analyzing the socio-economic changes in villages. Rural marketing is an evolving concept‚ and as a part of any economy has untapped potential; marketers have realized the opportunity recently. Improvement in infrastructure and reach‚ promise a bright future for those intending to go rural. Rural consumers are keen on branded goods nowadays‚ so the market
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PROJECT REPORT AT PARLE PRODUCT PVT. LTD‚ BANGALORE A Project Report submitted in partial fulfillment of the requirements For the award of the degree of MASTER OF BUSINESS ADMINSTRATION (Industry Integrated) TO [pic] MADURAI KAMRAJ UNIVERSITY‚ MADURAI BY RAJNESH KUMAR Reg No. A8751221 Under the guidance of Prof. DR. Y. POORNIMA [pic] RAMAIAH INSTITUTE OF MANAGEMENT STUDIES NEW BEL ROAD‚ BANGALORE JUNE 2008 Certificate This is to certify that the project
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Campa-cola and used a similar logo. But it failed to catch the fancy of the consumers. Paste captured the market. It had the monopoly as the national drink & over the year developed loyal consumers & an extensive distribution‚ networks & infrastructure. Parle held the market till Pepsi came into the scene in the late eighties. CURRENT STATUS According to estimates the current share of the various segments (approximate) Cola - 57% Orange - 18% Lemon - 13%
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paper is an attempt to look into the rural market of India particularly with the focus of FMCG sector ( market ). The Fast Moving Consumer Goods (FMCG) sector is a corner stone of the Indian economy. This sector touches every aspect of human life. This sector is excited about the rural population whose incomes are rising and the lifestyles are changing. There are as many middle income households in the rural areas as there are in the urban. Thus the rural marketing has been growing steadily over the
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A Report On Rural Marketing Strategy by Colgate By:- Pulkit Garg (F019) Rohit Ginoria (F022) Sakshi Goyal (F026) Siddharth Pandey (F039) Raina Shah (F050) Shrutkirti Vashisht (F055) INTRODUCTION From a modest start in 1937‚ when hand-carts were used to distribute Colgate Dental Cream Toothpaste‚ Colgate-Palmolive (India) today has one of the widest distribution networks in India – a logistical marvel that makes Colgate available in almost 4.93 million retail outlets across
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Why Rural Market is so Important? Rural market has following arrived and the following facts substantiate this. • 742 million people • Estimated annual size of the rural market • FMCG Rs 65‚000 Crore • Durables Rs 5‚000 Crore • Agri-inputs (incl. tractors) Rs 45‚000 Crore • 2 / 4 wheelers Rs 8‚000 Crore Opportunities: • Infrastructure is improving rapidly. • In 50 years only 40% villages connected by road‚ in next 10 years another 30%. • More than 90 % villages electrified‚ though only
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