References: Armstrong, G., & Philip, K. (2011). Marketing: An Introduction (10th ed.). Retrieved from The…
Indicate why the beverage type and name were selected (relate back to your market research)…
Business Plan Components Executive Summary 2 page summary of the whole business plan. Written after all components are completed. 1.0 Company Profile 1.1 Business Description 1.2 Business Address 1.3 Owners/Principals 1.4 Contact Info 1.5 Business Advisors 1.6 Vision & Mission Statements 1.7 Company Values Statement 1.8 Business Opportunity 1.9 Business History (if applicable) 1.10 Business Goals & Objectives 1.11 SWOT Analysis 1.12 Key Success Factors 2.0 Marketing Plan 2.1…
F05 131 (F05B) Feb, 2013 Table of Contents EXECUTIVE SUMMARY 5 INTRODUCTION 6 MAIN BODY 7 1.1. Explain the various elements of the marketing process 7 1.1.1. Situation analysis 7 1.1.2. Marketing Strategy 8 1.1.2.1. Poter’s five forces 8 1.1.2.2.…
Broadly speaking, in order to maximise profits, different firms use distinct tools to perform strategy and decisions, such as SWOT analysis, PESTEL analysis and marketing mix analysis. In terms of the marketing mix, as an important concept in the subject of business studies, it refers to “a balance between the four main elements of marketing [is] needed to carry out the marketing strategy. It consists of the ‘4ps’: product, price, promotion and place” (Marcousé and Surridge et al., 2011:141). Firms can build an effective marketing strategy by using the marketing mix as a tool, and it is possible that business will fail if the marketing mix is not correct. The aim of the essay is to analyse elements of the marketing mix. Initially, it will discuss four elements, which are the product, price, place and promotion respectively. Then, it will evaluate the most vital component in the marketing mix, which is the product.…
Parle-G is the largest selling biscuit in the world. It has a 70% market share in India in the glucose biscuit category followed by Britannia, Tiger (17-18%) and ITC's Sunfeast (8-9%). The brand is estimated to be worth over Rs 2,000 crore (Rs20 billion), and contributes more than 50 per cent of the company's turnover…
Channels of Distribution. (2014). Business Portal of India . Retrieved October 8, 2014, from http://business.gov.in/manage_business/channels_distribution.php…
MARKETING AND DISTRIBUTION NETWORK OF AMUL ICE CREAM Jugal Piyush Thakkar 13BSP1020 Objectives • Enhance sales of Ice creams & promotion of Amul. • Understand the market demand.…
Parle Products is an Indian private limited company. It owns the famous biscuit brand Parle-G. As of 2012[update], it had a 35% dominant share of the Indian biscuit market.[1]…
Prize was awarded to agricultural products and foodstuffs whose production phases, are carried out in a defined geographical area and whose production process is conform to a specification. These characteristics are essentially or exclusively due to the geographical…
While much about world has changed since 1886, the pure and simple magic of one thing stays the same Coca-Cola. Coca-Cola product are served more than 773 million times every day, quenching the thirst of consumers in more than 195 countries and in every climate.…
3.) Carries out a number of promotion measure like personal selling, advertising, sales promotional programmes with a view to communicating with the consumer.…
A PROJECT FEASIBILITY STUDY ON THE ESTABLISHMENT OF SALT AND LIGHT TEA SHOP IN DUMAGUETE CITY In partial fulfillment of the Requirements in Management 47 (Enterprise Planning) Submitted by: November K. Alagasi Crisha Aurese P. Dagle Ralph Jan I. Jayoma Dexter C. Mira Ordep Mae V. Quiza Junabeth Marie B. Tamparong Francis Lonie R. Zamora Submitted to: Mr. Ehsan Yaeghoobi Course Instructor Atty. Gloria S. Futalan Course Adviser May 12, 2012 TABLE OF CONTENTS ACKNOWLEDGEMENT v INTRODUCTION 1 I. OBJECTIVES OF THE STUDY 2 II. SCOPE OF THE STUDY 3 III. SIGNIFICANCE OF THE STUDY 3 IV.…
This is to certify that Mr. Nitish Shukul , a student of Army Institute Of Management, Kolkata has worked as an intern in Marketing Division of Indian Oil Corporation Ltd, under the able guidance of Mr. Rajiv Gajbhiye, Senior Manager (Retail Sales), Nagpur Divisional Office, Indian Oil Corporation Ltd, during 26.12.2012 to 25.01.2013.…
First of all, I am immensely grateful to Dr. Anup K Singh, Director, Jaipuria Institute of Management, who has been a constant source of inspiration and motivation for me. He has always been the guiding force in holistic development of her students in all walks of life. While undergoing this training program, I have drawn immensely from her able guidance and leadership.…