Parle agro
PART- A
INTRODUCTION
SOFT DRINK IN INDIA
When the soft Drink first saw light of the day in India, no one knows. For decade it was a local low-Key industry, mainly confined to “the sahib 7 the elite”. The popular drink in the middle class homes was sweetened lemon juice mixed with water knows as ‘Nimbu pani’ today.
Coca-Cola came to India amidst many fan fares in the 1950 and it became the national drink in a few years. Though other soft drinks brands were available in more than one city, coke was the first nationally available brand of soft drink. But the national soft drink suffered a major setback in 1977, when the anta party came to power & forced come to leave the country
Soon after, the company, which promoted coke, developed its own cola, Campa-cola and used a similar logo. But it failed to catch the fancy of the consumers. Paste captured the market. It had the monopoly as the national drink & over the year developed loyal consumers & an extensive distribution, networks & infrastructure. Parle held the market till Pepsi came into the scene in the late eighties.
CURRENT STATUS
According to estimates the current share of the various segments (approximate)
Cola - 57%
Orange - 18%
Lemon - 13%
Other - 12%
COMPANY PROFILE
COMPANY PROFILE
COCA-COLA
While much about world has changed since 1886, the pure and simple magic of one thing stays the same Coca-Cola. Coca-Cola product are served more than 773 million times every day, quenching the thirst of consumers in more than 195 countries and in every climate. BIRTH OF A REFRESHING IDEA
John Styth Perberton, first introduce the refreshing taste of Coca-Cola in Atlanta Georgia. It was May of 1886, when the pharmacist concocted Carmel-colored syrup in a
INTRODUCTION
SOFT DRINK IN INDIA
When the soft Drink first saw light of the day in India, no one knows. For decade it was a local low-Key industry, mainly confined to “the sahib 7 the elite”. The popular drink in the middle class homes was sweetened lemon juice mixed with water knows as ‘Nimbu pani’ today.
Coca-Cola came to India amidst many fan fares in the 1950 and it became the national drink in a few years. Though other soft drinks brands were available in more than one city, coke was the first nationally available brand of soft drink. But the national soft drink suffered a major setback in 1977, when the anta party came to power & forced come to leave the country
Soon after, the company, which promoted coke, developed its own cola, Campa-cola and used a similar logo. But it failed to catch the fancy of the consumers. Paste captured the market. It had the monopoly as the national drink & over the year developed loyal consumers & an extensive distribution, networks & infrastructure. Parle held the market till Pepsi came into the scene in the late eighties.
CURRENT STATUS
According to estimates the current share of the various segments (approximate)
Cola - 57%
Orange - 18%
Lemon - 13%
Other - 12%
COMPANY PROFILE
COMPANY PROFILE
COCA-COLA
While much about world has changed since 1886, the pure and simple magic of one thing stays the same Coca-Cola. Coca-Cola product are served more than 773 million times every day, quenching the thirst of consumers in more than 195 countries and in every climate. BIRTH OF A REFRESHING IDEA
John Styth Perberton, first introduce the refreshing taste of Coca-Cola in Atlanta Georgia. It was May of 1886, when the pharmacist concocted Carmel-colored syrup in a