EDEXEL Level 4 Tutor: Louise Penketh Manchester College 22/4/2010 By Guitola Tiny Contents Introduction 4 Introduction to Virgin Group 4 Strategy Formulation 5 Virgin Group Smart 6 Stakeholder Map 6 Virgin Group PESTLE 8 Political 9 Technological 9 Environmental 10 Virgin Group Porter’s 5-forces 11 Porter’s 5-forces analysis (Michael Porter (1947)) 11 The Treat of Entry 11 Governmental policies 12 Differentiation 12 Switching
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VIRGIN BLUE UNDERSTANDING EXTERNAL ENVIRONMENT 1. Attractiveness of the Industry 1a. Identify the industry‚ product segments and value chain The industry is the Australian airline industry (global). Core activities cover providing travel services to leisure travellers in Australia and overseas‚ including flights‚ travel insurance‚ holiday packaged deals‚ and freight business. Products segments including ▪ Business travel ▪ 57.1% of industry revenue ▪ full-fare ▪ business &
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ticket (Anderson‚ 2009). When Apollo 11 mission landed the first humans on the moon launched on July 16‚ 1969. The whole worlds are stunned. That fact makes a 19-year-old Richard Branson decided that he will one day experience the wonder of space ("Virgin galactic overview‚" 2009). For several years‚ interest in the potential of space tourism has been steadily increasing among engineers‚ scientist‚ entrepreneurs‚ and general public. The attractiveness and exclusivity of traveling into space that drives
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Virgin Mobile Paper A Case Study Analysis Presented to: 1 I. CASE SUMMARY Virgin‚ a U.K. based company led by Sir Richard Branson‚ has had a history of brand extension resulting to 200 different corporate entities. One of which is Virgin Mobile which has decided to expand to USA based on their success in the U.K. market. Dan Schulman‚ Virgin Mobile USA CEO‚ is tasked to lead the expansion to the U.S. and has decided to focus on consumers aged 15-29 given that there is low penetration
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LONDON SCHOOL OF BUSINESS AND MANAGEMENT NQF level 4: BTEC Higher National – H1 UNIT NO: 21 UNIT TITLE: Human Resource Management ASSIGNMENT NO: 1 ASSIGNMENT TITLE: Human Resource Management UNIT OUTCOMES COVERED: LO 1. Understand the difference between personnel management and human resource management LO 2. Understand how to recruit employees LO 3. Understand how to reward employees in order to motivate and retain them LO 4. Know the mechanisms for the cessation of employment
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* Introduction and statement of purpose Atlantic Computer Inc. is a large manufacturer of servers and other high end products and is presently the one of the biggest player in the computer industry. The company is planning to introduce a new product “Atlantic Bundle” into the market. The “Atlantic Bundle” consists of a new basic server Tronn and a newly developed “Performance Enhancing Server Accelerator” (PESA) software tool. Ontario Computer‚ Inc‚ which has majority revenue market share in the
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Department Profiles Virgin Australia is an incredibly diverse and multidimensional company that genuinely believes that its people are its greatest asset. So that you can make a self-assessment about whether or not your knowledge‚ skills‚ abilities and interests are a good match for our company we have provided a snapshot of the various business functions and some of the typical roles that form a part of each team. Sales The Sales division is focused on generating revenues through promotion‚ sales
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1. The corporate rationale of the Virgin group is to re-entering the inactive industries with brand new ideas and developments and offer the consumer different products. Diversification is an attribute of Virgins rationale. Their SBU’s improve Virgin’s scope and therefore its existing markets and products. Virgin uses the ideas of ‘the corporate parent’ to add structure and direction to its various business units‚ which in turn adds value due to the effective‚ closely controlled and come up to that
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Kyle Strommer APEL:2 Ms. McMillan 510/11 The Atlantic Monthly Essay Even 100 years ago‚ writers and people have confronted issues that still remain today. In this essay by one of the writers from The Atlantic Monthly‚ he utilizes the use of an analogy‚ strong and even diction‚ and uses strong facts to support his ideas on what he thinks of the arguments and ideas which existed during the time period of his life‚ which still don’t really contain any validity due to our complex society in
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What is The Atlantic World? In order to truly understand what the Atlantic World is‚ one must first be informed of its history. Throughout the course of the time period between the 1500’s and the 1800’s‚ the Atlantic Ocean was used in ways that completely shaped its past. It was no longer to be simply seen as a large body of water‚ but instead as a passageway that connected various groups of people. From European Vikings to fishermen‚ the Ocean was covered with countless clusters of nations whom
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