Virgin Group

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Business Strategy Unit 7 EDEXEL Level 4

Tutor: Louise Penketh
Manchester College
22/4/2010

By Guitola Tiny

Contents
Introduction4
Introduction to Virgin Group4
Strategy Formulation5
Virgin Group Smart6
Stakeholder Map6
Virgin Group PESTLE8
Political9
Technological9
Environmental10
Virgin Group Porter’s 5-forces11
Porter’s 5-forces analysis (Michael Porter (1947))11
The Treat of Entry11
Governmental policies12
Differentiation12
Switching cost for buyers12
The Power of Buyers12
The Power of Suppliers12
The Threat of Substitutes12
Competitive Rivalry13
Adding value chain (porter value)14
SWOT15
Virgin Group SWOT16
Current Market Positioning17
Boston Matrix17
Product Life Cycle (PLC)18
Task 219
Strategic Planning Diagram19
Virgin Group Strategic thinking based on analysis21
Task 322
Strategic Evaluation and Selection22
Ansoft matrix22
Product Market penetration22
Market Development22
Product Market Development23
Diversification23
Mergers and acquisitions24
Retrenchment24
Task 425
Strategy Implementation25
PowerPoint presentation25
Bibliography26
References27
Appendix28
Virgin Group Mission Statement29

Introduction
The aim of the Business Strategy is to have in place a future plan of the company in order to achieve the business organisation visions, goals, aims, missions, etc. Business Strategy involves analysing and gathering as much information as possible from the environment where the organisation establishes and/or enters the Market, to maximise the business potential: expand, evaluate, innovate, profitability, stability, market leadership, mergers and acquisitions, etc. Introduction to Virgin Group

A very well known brand that has expanded throughout these years, a supply the consumer with a variety of products and services and primes for quality, great service combined with the best price.

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Travel and tourism
Virgin Atlantic
Virgin Holidays
Virgin Trains
Virgin Blue
Blue Holidays
Virgin Limited Edition
Virgin Vacations
Virgin America
Virgin Charter
Virgin Nigeria
Virgin Holidays Cruises
Virgin Holidays Hip Hotels
Travel and tourism
Virgin Limobike
Virgin Balloon Flights
Virgin Limousines
Virgin Galactic

Leisure and pleasure
Virgin Games
V Festival
Virgin Festival South Africa
“Virgin, a leading branded venture capital organisation, is one of the world's most recognised and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful businesses in sectors ranging from mobile telephony, to transportation, travel, financial services, leisure, music, holidays, publishing and retailing.

Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. Revenues around the world in 2006 exceeded £10 billion (approx. US$20 billion).

We believe in making a difference. In our customers' eyes, Virgin stands for value for money, quality, innovation, fun and a sense of competitive challenge. We deliver a quality service by empowering our employees and we facilitate and monitor customer feedback to continually improve the customer's experience through innovation.

When we start a new venture, we base it on hard research and analysis. Typically, we review the industry and put ourselves in the customer's shoes to see what could make it better. We ask fundamental questions: is this an opportunity for restructuring a market and creating competitive advantage? What are the competitors doing? Is the customer confused or badly served? Is this an opportunity for building the Virgin brand? Can we add value? Will it interact with our other businesses? Is there an appropriate trade-off between risk and reward?”….

Contrary to what some people may think, our constantly expanding and eclectic...
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