Business strategy is the plan of action that prescribes resource allocation and other activities for dealing with the environment and helping the organisation attain its goals (Daft, 2000: 240). The aim of strategy is to identify ways in which an organisation can outperform others. Strategy therefore involves the creation, implementation and evaluation of purpose, goals, work activities and performance measures (Coulter, 1998: 361). Strategy is important as it gives organisations a sense of purpose and direction, helps coordinate the activities of people and functions and serves as a control device. Strategy is normally split into three levels- corporate, business and functional.Corporate-level strategy is concerned with the broad and more long-term questions of ‘what business(es) are we in or do we want to be in and what do we want to do with these business(es)’ (Coulter, 1998: 9). Whether to acquire new businesses, to add or divest business units, plants or product lines or to participate in...