Krispy Kreme Marketing Plan

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Marketing plan

Company: Krispy Kreme Doughnuts, Inc.

Products: Doughnuts, coffee beverages.

Country: America

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Table of contents

1. Executive summary

2. Situation analysis

1. Background of Krispy Kreme and products

2. Product offering

3. Market summary

1. Target market

2. Market demographics

3. Market needs

4. Market trends

5. Market growth

4. Competition

5. SWOT analysis

6. Critical issues

3. Marketing strategy

1. Missions

2. Marketing objectives

3. Financial objectives

4. Target marketing

5. Position

6. Marketing mix

4. Financials, budgets and forecasts

1. Sale forecasts

2. Expense forecasts

5. Controls, implementation milestones

1. Controls

2. Implementation milestones

1. Executive summary

In this strategic marketing plan, the business plan of Krispy Kreme to gain the sale goals is outlined in terms of the strategies, tactics and programs.

Over 20 different types of specialty doughnuts are produced and sold in stores in possession of Krispy Kreme Doughnuts. Since its establishment in 1937, Krispy Kreme has expanding its retailing business and became a leading specialty retailer by producing over 1.8 billion doughnuts annually. Krispy Kreme started providing gourmet coffee products with the acquisition of Digital Java in 2002. The ability of producing their own line of coffee has put Krispy Kreme in a competitive position with many food and beverage companies. Recent years have witnessed an extension of Krispy Kreme market in both the USA and overseas. Their marketing strategy mostly targets at loyal customer and