The Roles and Resposibilies of the Line Mangers in Virgin Atlantic's Human Resource Management

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LONDON SCHOOL OF BUSINESS AND MANAGEMENT

NQF level 4: BTEC Higher National – H1

UNIT NO: 21
UNIT TITLE: Human Resource Management

ASSIGNMENT NO: 1
ASSIGNMENT TITLE: Human Resource Management

UNIT OUTCOMES COVERED:

LO 1. Understand the difference between personnel management and human resource management LO 2. Understand how to recruit employees
LO 3. Understand how to reward employees in order to motivate and retain them LO 4. Know the mechanisms for the cessation of employment

GRADING OPPORTUNITIES AVAILABLE

|Outcomes/ Grade Descriptors | | | |Since it was founded in 1984, Virgin Atlantic Airways has become Britain’s second largest carrier serving the world’s major | |cities. Now based at London’s Gatwick and Heathrow airports and Manchester airport, it operates long haul services to thirty | |destinations world-wide as far apart as Las Vegas and Shanghai. | | | |Virgin Atlantic has enjoyed huge popularity, winning top business, consumer and trade awards from around the world. The airline | |has pioneered a range of innovations setting new standards of service, which its competitors have subsequently sought to follow. | | | |Despite Virgin Atlantic’s growth the service still remains customer driven with an | |emphasis on value for money, quality, fun and innovation. Virgin Atlantic has carried around 58m passengers since it began | |operations and now employs over 9000 people worldwide. | | | |Virgin Atlantic is 51% owned by the Virgin Group and 49% owned by Singapore | |Airlines. On 20 December 1999 Richard Branson signed an agreement to sell a | |49% stake of Virgin Atlantic to Singapore Airlines to form a unique global | |partnership. The cost of the transaction to Singapore Airlines was £600.25 | |million, which included a capital injection of £49 million and valued Virgin Atlantic at a minimum of £1.225billion. The deal was| |finalised in early 2000. | | | | | | |

| | |Task 1. | | | |As new HR manager at Virgin Atlantic, you should write brief report to Sir Richard Brandson. In your report, you should: | |...
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