PESTEL analysis of BlackBerry RESEARCH IN MOTION LIMITED-BLACKBERRY Research in motion limited was founded in the year 1984 by Mr. Michael Lazaridis‚ the company’s President and Co-Chief Executive Officer‚ and Mr. Douglas Fregin (RIM-2009). The company then grew in to one of the leading designer and manufacturer of wireless solutions‚ the company product portfolios include the blackberry wireless solution and other software and hardware solutions. The major markets of the company include North
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Research in Motion (RIM) Analysis The company Research in Motion (RIM) has had several quarters of decreasing revenue. As the article states‚ the price per share of RIM is at about $10. Three years ago this company’s price per share was at an astounding $140. Investors’ expectations of the company are also affecting the company. If analysts do not expect revenue to increase from previous periods‚ consumers and investors are less likely to invest in the company. One of the reasons RIM’s revenue
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Monday October 19‚ 2009 Problem How can RIM use their Blackberry Brand Dominance to gain consumer market share? Facts relating to problem "Research In Motion (RIM) is a leading designer‚ manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market" according to RIM’s Corporate Profile. The Blackberry user appeal comes largely from the professional "prosumers"
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June 28‚ 2012 FOR IMMEDIATE RELEASE RESEARCH IN MOTION REPORTS FIRST QUARTER FISCAL 2013 RESULTS Waterloo‚ ON – Research In Motion Limited (RIM) (Nasdaq: RIMM; TSX: RIM)‚ a world leader in the mobile communications market‚ today reported first quarter results for the three months ended June 2‚ 2012 (all figures in U.S. dollars and U.S. GAAP‚ except where otherwise indicated). Highlights: Cash‚ cash equivalents‚ short-term and long-term investments increased to $2.2 billion at the end of the first
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Case 2– Research in Motion- RIM 1. What were some of the challenges RIM faced to protect its Intellectual Property and how did RIM handle those challenges? There was a legal action between NTP and RIM over the intellectual property. RIM resolved the action. To protect its intellectual property‚ RIM agreed to pay $612.5 million to NTP Inc. to settle the fight. The dispute had threatened to end RIM’s BlackBerry e-mail service to millions of users in the U.S. and has been the subject of a four-year
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COMPANY ANALYSIS Research in Motion (RIM)) is a leading socially responsible designer‚ manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Our objective is to allow hyper-connected users to communicate with one another verbally as well as emotionally. RIM will achieve this objective by creating the most powerful smartphone by far and providing manageability and scalability solutions to BlackBerry users. Operations: As part of the RIM culture
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Research in Motion’s Blackberry Storm Case Study #1 Presented by Simona Antolak‚ Lianne Hung‚ Adrian Ver‚ Michelle Noble‚ Meghan Hardy and Dexter Holmes. SLAMM’D Inc. Set D 10/22/2009 Problem: What product strategies should Research in Motion use to differentiate the Blackberry Storm from the competition to increase sales? Facts relating to the case: Who: Research in motion‚ the developers of Blackberry. Mike Lazaridis‚ Doug Fregin and Mike Barnstijn. When: Sales
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activities. To justify the technology needs to cater to the changing market demand‚ companies in large are opting to outsource their R&D functions. Research In Motion (RIM) is a global leader in mobile devices and given below is a case on outsourcing of R&D activities by RIM to develop their new OS BlackBerry 10. The Company Research in Motion is the pioneer in wireless innovation and they revolutionized mobile hand set market with the invention of smartphone BlackBerry in 1999. Their product
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term BlackBerry refers to a line of wireless handheld devices and services designed and marketed by BlackBerry Limited‚ formerly known as Research In Motion Limited (RIM). Target Markets: Its target markets are Business professionals who opt for high security text messaging and E-mails. Productivity of BlackBerry and why it has Targeted the business professionals: During the early 2000s‚ Research in Motion’s BlackBerrys were the most popular smartphones in the world; since then‚ though‚ RIM’s market share in the
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available to RIM in addressing the national security concerns and its business interests effectively. * To understand the strategic lessons from Blackberry episode for MNCs in general and for technology and telecom companies in particular Research In Motion (RIM)‚ a Canadian company‚ was the maker of the BlackBerry smatphone. Mike Lazaridis‚ founder and co-CEO of RIM‚ launched the first BlackBerry smartphone in 2002. Initially Blackberries were sold to business entities and government agencies
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