Research in Motion Porter’s Five Force Porter’s Five Force Model There are some different approaches available when measuring the profitability in a market‚ or industry. I choose to use the model by Michael E. Porter‚ where the profitability potential of an industry‚ described as the long run return on investment‚ is reliant on the degree of competition in the selected industry. The five forces that Porter mentions are; threat of entry‚ supplier power‚ buyer power‚ threat of substitutes and industry
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prominent companies such as Research In Motion (RIM)‚ PepsiCo‚ Toyota and other prominent companies. “RIM’s all new BlackBerry Torch 9800 for AT&T capitalizes on BlackBerry’s historical strength by including awesome keyboard and killer email while featuring a plethora of new features including a proper touchscreen‚ upgraded camera and the highly anticipated BlackBerry 6 operating system. It will be available August 12th for $199.99 after contract. Research In Motion may not have invented the slider
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maintaining the integrity of the core product is absolutely essential‚ and external development can put it at risk (Schilling‚ 2011‚ p. 205 Ebook).” The focus of this paper is about the history of BlackBerry‚ formerly known as Research in Motion (RIM). Research in Motion (RIM)‚ was founded by Mike Lazaridis of the University of Waterloo and Douglas Fregin of Windsor University in 1984; both of these men were Canadian engineering students. The company was founded with a focus on technology‚ including
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Research In Motion: A Balanced Scorecard Analysis Contents Company Profile 3 Recent Accomplishments 4 Recent Problems 5 Competition and Market Status 6 Implementation of Planning Process 8 RIM’s Perspectives 9 Customer Perspective 10 Financial Perspective 10 Learning and Growth Perspective 11 Internal Process Perspective 12 Balanced Scorecard 13 Kaplan and Norton Alternative Strategy Choice 13 References 15 Attachment 1: Five year stock comparison of RIM‚ Apple‚
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Pricing Strategy 4 Product Range 5 Markets 5 Profitability 6 Weekly share price graph 7 Analysis of Research in Motion Ltd weekly share price 7 Core Philosophy at Research in Motion Ltd 8 Advertising Strategy for Research in Motion Ltd 9 Executive Summary: The following case study was conducted to provide an economic overview of the current performance of Research in Motion Ltd. This case study includes detailed information on the company’s background‚ its market structure
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Research in Motion Porter’s Five Forces Threat of New Entrants * Moderate The ability for brand new competitors to emerge is very low. The smartphone industry is very technologically intensive. This means that a brand-new entrant would require a significant amount of money to build a comparative technological product in order to compete with RIM’s technology. No man or woman in their right mind would attempt to design and manufacture such an expensive product for such a competitive industry
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10/1/2012 MONIKA KAJAL RESEARCH IN MOTION RIMM- INVEST + Submitted to : Prof. Daniel Atiff Research In Motion RIMM- Invest + RIM has been facing massive problems ranging from top executives leaving the company to patent suits. Instead of washing its dirty lien in public has taken a stand to remain silent and progress among all chaos. To revive the company’s reputation‚ T horsten Heins took over as CEO in Jan. 2012 . After h e declared the Earnings report & a nnounced the release
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Overview The case exposes problems that a world leading mobile telecommunication handheld producing company is facing under the pressure of complex internal and external challenges. The company‚ Research In Motion (RIM)‚ is experiencing success in the smart phone market with explosive growth rate and big market share. The BlackBerry products which integrate different functions have reached 14 million subscribers worldwide and have over $ 6 billion in revenue. However‚ the great potential smart phone
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have expanded their line of services throughout the world and their scope of business surpasses expectations year in year out. One of the companies that have been in the mix of the telecommunications market is Blackberry‚ backed by RIM Inc. (Research in Motion Inc) Created and based in Waterloo‚ Ontario‚ Canada‚ this company has have success due to its innovative practices and the uniqueness of its products and services. Blackberry faces great competition and it has diminished performance in recent
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