Product and Service Design

Topics: Design, Soft drink, Research In Motion Pages: 3 (448 words) Published: February 19, 2011
Module 8

Group Project - Proposal

Product and Service Design

“How do some companies manage to introduce successful new products fast when others can’t?” This is the type of question we will be answering in this chapter (ie. An idea we could use on a company in our power point presentation) per Pg 117 of textbook How do these companies’s stay in the competitive marketplace with their product and service designs? What makes them unique?

• Idea generation
• Build a business case
• Development through voice of customer
• Production process design
• Launch

Product Suggestions are to use prominent companies such as Research In Motion (RIM), PepsiCo, Toyota and other prominent companies.

“RIM's all new BlackBerry Torch 9800 for AT&T capitalizes on BlackBerry's historical strength by including awesome keyboard and killer email while featuring a plethora of new features including a proper touchscreen, upgraded camera and the highly anticipated BlackBerry 6 operating system. It will be available August 12th for $199.99 after contract. Research In Motion may not have invented the slider, but by working hand in hand with AT&T on its development since the project took root in late 2008 ... “ Quote From:

Research In Motion, Managing Explosive Growth
Harvard Business Review

"PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales."

Along with these companies, possible topic ideas to incorporate into the presentation are:

Approaches that have shows success in the past
• Listening to the Market Complaints
• Gaps in the Market
• Exploring Niche Markets
• Using New Technology
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