DeVry University Keller Graduate School of Management Research in Motion (RIM) By Gbolade O. Soneyin gsoneyin@my.keller.edu (770) 598-5006 NETW-583-18552 Strategic Management of Technology Professor John Lambrou Friday‚ January 24‚ 2015 Abstract BlackBerry Limited‚ formerly known as Research in Motion (RIM)‚ was a key player in the smartphone market. Created by two friends in 1984‚ it grew to become one of the leading manufacturers of applications and hardware for the mobile phone industry
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Chester Thompson IV TM583 Prof. Nabeel 11/18/12 Chester Thompson IV TM583 Prof. Nabeel 11/18/12 RIM: Research in Motion What were some of the challenges that RIM faced to protect its intellectual property‚ and how did RIM handle those challenges? Research in Motion aka RIM is a name synonymous with wireless communication research going on at its premises for the past twenty five years. Like many other companies that receive world recognition‚ RIM has been through turbulent
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Case Analysis 2 – Research in Motion - RIM: Research the history of RIM‚ specifically with an eye toward product development Introduction Research in Motion‚ or RIM‚ is a Canadian multinational telecommunications company based in Waterloo‚ Ontario‚ Canada. Founded in 1984‚ by Mike Lazaridis‚ an engineering student at the University of Waterloo‚ and Douglas Fregin‚ an engineering student at the University of Windsor. For years the company tinkered in obscurity‚ until it focused on a breakthrough
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RESEARCH IN MOTION Why was BlackBerry so successful in North America during the 2000s? First to introduce push email One phone with a lot of features Very secure Dint have much competition US govt and big multinationals accepted quickly Meant for the corporate world Slowly shifted focus from the corporates to consumers also. What difficulty did RIM face as it became bigger? Competition increased Apple iphone changed the meaning of smartphones Scarcity of physical space
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Heather Vondervoort Mr. Wisternoff BOH 4M1 Sunday November 18‚ 2012 Research In Motion 1) After RIM’s fall over the past few years‚ they have brought in a new man to be CEO and Barbara Stymiest is taking over as chair. The reaction to the choice to make Thorsten Heins the new CEO was seen as too little too late. People don’t feel that Heins will be able to shake up the company enough to make a big enough change. They are hoping the new phone coming out from Blackberry called BB 10 will do
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protean market. Otherwise‚ they could fail to sustain their existence. For the success and next stages of development in this market‚ creation and innovation became most important factors. One of major smart phone competitors‚ RIM (Research in Motion LTD.)‚ known as BlackBerry especially emphasizes importance of innovation as we can see the name of company. For the last decades‚ most of electronics companies had focused on mass production‚ thus they paid attention to develop specialized
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RIM – Research In Motion STRENGTHS Application Development: I couldn’t find much on this‚ please research on this. Brand Image: BlackBerry remains a favorite among professionals and corporate users. Email‚ calendar management‚ messaging‚ durability‚ battery life and security are the areas where BlackBerry stands out Better Hardware: Superior physical keyboards - it allows users to type without looking at the phone because of the QWERTY keypad. It is durable enough to stand up repeated
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Case Study- Research in Motion (RIM) “Leading the Way the World Communicates” “It is the partnership and teamwork that underpinned the company and transformed the world!” The blackberry has challenged a number of very basic concepts in work and life. It eliminates distance and time and challenges the boundaries between work and home. It has enabled us to do things that would have been impossible 10 years ago. As a company itself RIM breaks the status quo by encouraging teamwork‚ empowering
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Introduction to Business Research in Motion Ltd. Strategy Analysis Executive Summary According to their website‚ "Research In Motion Limited (RIM) (TSX: RIM‚ NASDAQ: RIMM) is a Canadian wireless and telecommunication equipment company. It is headquartered in Ontario‚ Canada and employs more than 17‚000 people. It is famous as the production of the tablet and BlackBerry smartphone." (Research In Motion Ltd.‚ 2012) With the increasing competition in the telecommunication industry
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Research in Motion: Managing Explosive Growth Research in Motion was founded in 1984 by Mike Lazaridis and was a world leader in the mobile communications market and manufactures products such as the BlackBerry. Mobile wireless communication involves the transmission of signals using radio fequencies between wireless networks and mobile access devices. One of the main economic characteristics of the industry is the high growth potential that exists. This growth potential is exemplified by RIM expecting
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