Rim – Research in Motion (Swot)

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RIM – Research In Motion
STRENGTHS

Application Development: I couldn’t find much on this, please research on this.

Brand Image:
BlackBerry remains a favorite among professionals and corporate users. Email, calendar management, messaging, durability, battery life and security are the areas where BlackBerry stands out

Better Hardware:
Superior physical keyboards - it allows users to type without looking at the phone because of the QWERTY keypad. It is durable enough to stand up repeated rough deposits into airport security baskets or briefcases.

Faster software:
The QNX® Neutrino® RTOS brings a potent mix of speed, reliability, and flexibility to the new BlackBerry® Tablet OS from RIM. It allows multiple applications to run in parallel while extracting the maximum performance from every processing core.

Security of Communications:
BlackBerry’s email servers are so secure that many governments have banned the phones in many countries. The BBM is so secure that it cannot be decoded or hacked.
IT managers will now be able to remotely lock and wipe data from lost or stolen corporate BB handsets.

New CEO : I don’t know

Established Global Infrastructure:
Be Bold is Blackberry’s philosophy. Research In Motion is a global leader in wireless innovation & they started the BB solution from 1999. Today millions around the world use BB products & services. Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) announced today (Nov 12 2012) that it will hold its BlackBerry® 10 launch event on January 30th, 2013. The event will happen simultaneously in multiple countries around the world. This day will mark the official launch of its new platform - BlackBerry 10, as well as the unveiling of the first two BlackBerry 10 smartphones.
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