Rim Swot Analysis

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COMPANY ANALYSIS
Research in Motion (RIM)) is a leading socially responsible designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Our objective is to allow hyper-connected users to communicate with one another verbally as well as emotionally. RIM will achieve this objective by creating the most powerful smartphone by far and providing manageability and scalability solutions to BlackBerry users. Operations: As part of the RIM culture, it is imperative that we promote our products in ways that are consistent with our brand’s reputation for integrity, reliability and expertise. We will market our products and services based on their unique characteristics, innovation and quality. Using this operation strategy globally, RIM has managed to launch a long array of products under the brand name “Blackberry” which include Blackberry Curve, Blackberry Torch, Blackberry Bold, Blackberry Playbook and is currently about to launch its new Product Platform- Blackberry 10. RIM intends on operating to create value for stakeholders and create a less complex and more accountable organization. Staff:

As of March 3, 2012, RIM had approximately 16,500 full-time employees: approximately 6,100 in the product development area; approximately 1,500 in sales and marketing; approximately 1,300 in customer care and technical support; approximately 1,950 in manufacturing and supply chain; and approximately 5,650 in administration and business professional functions. All these employees are working towards achieving the RIM objective of allowing hyper-connected users to communicate on more than one scale. The employees as well as RIM suppliers are expected to follow a well-implemented code of conduct.

Logistics:
The Company’s corporate headquarters and new product introduction manufacturing facilities are based in Waterloo, with other offices located in Ottawa, Mississauga, and Europe and US. RIM encourages its customers to...
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