T.J. Maxx was built in 1976 with Marshalls, which was formed by the Marmaxx Group. T.J. Maxx and Marshalls are 900 stores nationwide that sells high quality products in a cheap price.
Internal|StrengthKnown for their affordable brand-name apparel, footwear, and beauty and jewelry products.Products get sent twice per week, freshen the products. Offering layaway system.Recognized for its fine jewelry and high-end designer department, The Runway.Most items are discounted as the highest to 75% off.|WeaknessesDo not have enough tools to advertise the brands they carry.Unorganized layout of the stores.Not trained for customer service.| External|OpportunityGrowing demand more T.J. Maxx on your location.The opportunity attracts mostly women in the ages of 17 to 25.Variety styles are being brought throughout the stores.|ThreatsT.J. Maxx customers claimed that the employees a by the employees touching the products.Tax increases.|
Burlington Coat Factory
Burlington Coat Factory Warehouse Corporation is a national department store retail that sells mainly clothing and shoes. When the company was built in 1924, it is only known for wholesaler of ladies coats and outerwear.
Internal|StrengthKnown for its brand name.Well done on advertising.Understanding customer needs.Offering to tailor on your needs in accordance to your preferences.|WeaknessesNot as often freshen the products into new styles.Changing policies in consumer needs.| External|OpportunitiesPossibilities opening overseas.Bringing new style for men and women and children in sportswear.|ThreatsOther competitors in selling brand name products.Changing shopping pattern.|
Filene’s Basement is the place where bargain was born. The catch phrase...