Swot Analysis

Topics: Department store, Brand, Burlington Coat Factory Pages: 2 (452 words) Published: October 8, 2012
T.J. Maxx and Marshalls



T.J. Maxx was built in 1976 with Marshalls, which was formed by the Marmaxx Group. T.J. Maxx and Marshalls are 900 stores nationwide that sells high quality products in a cheap price.

Internal|StrengthKnown for their affordable brand-name apparel, footwear, and beauty and jewelry products.Products get sent twice per week, freshen the products. Offering layaway system.Recognized for its fine jewelry and high-end designer department, The Runway.Most items are discounted as the highest to 75% off.|WeaknessesDo not have enough tools to advertise the brands they carry.Unorganized layout of the stores.Not trained for customer service.| External|OpportunityGrowing demand more T.J. Maxx on your location.The opportunity attracts mostly women in the ages of 17 to 25.Variety styles are being brought throughout the stores.|ThreatsT.J. Maxx customers claimed that the employees a by the employees touching the products.Tax increases.|

Burlington Coat Factory

SWOT Analysis


Burlington Coat Factory Warehouse Corporation is a national department store retail that sells mainly clothing and shoes. When the company was built in 1924, it is only known for wholesaler of ladies coats and outerwear.

Internal|StrengthKnown for its brand name.Well done on advertising.Understanding customer needs.Offering to tailor on your needs in accordance to your preferences.|WeaknessesNot as often freshen the products into new styles.Changing policies in consumer needs.| External|OpportunitiesPossibilities opening overseas.Bringing new style for men and women and children in sportswear.|ThreatsOther competitors in selling brand name products.Changing shopping pattern.|

Filene’s Basement

SWOT Analysis


Filene’s Basement is the place where bargain was born. The catch phrase...
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