INTRODUCTION T O THE STUDY In this research‚ I have to survey and find out how frequently and how much chocolate do people consume‚ whether they buy small‚ big or family pack. The comparative study of chocolates between CADBUR Y and NESTLE helps in product development and improvement in launching of new product. Reason for selecting the T opic is that‚ everybody knows that “Customer is a king of Market.” There was a time years
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American Journal of Scientific Research ISSN 2301-2005 Issue 79 October‚ 2012‚ pp.40-47 © EuroJournals Publishing‚ Inc. 2012 http://www.eurojournals.com/ajsr.htm Analysis of Factors Affecting Consumer Brand Preference in Brand Alliance Strategy Vahid Shokri Aliabadi Corresponding Author‚ MBA‚ Faculty of Virtual Education University of Isfahan‚ Isfahan‚ Iran No.5‚ 2nd Fl.‚ Eghlimi St‚ Southern Sohrevardi Ave Tehran (15657) Iran‚ P.O.BOX 15745-511 E-mail: shokri.ui.ac.ir@gmail.com Tel: 98-913-326-0868
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Consumers preference towards the brands GAP and Marks and Spencer This chapter is about research methods which would be used for taking the research further. It forms the basis for the entire approach used ‚ tools of data collection‚ methods. Bryman and Cramer (1990) gave the research model. This model is very useful in understanding the research process and it makes the research more easy and simple to follow and understand. Adapted from: Bryman and Cramer (1990)‚ Research Process 4.2 Research
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Fast Food Chains on Increasing Health Risks among Consumers ______________________________________________________________________ People nowadays are mostly seen munching there way at fast food restaurants during lunch breaks‚ snack time or even at dinner. A lot has relied on fast foods because it’s a quick and easy meal to grab on the go. But just how common fast foods are around the globe? Well‚ a research proves that fast food chains continue its explosive worldwide expansion. According
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The business began in 1940‚ with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose name was "Speedee." Speedee was eventually replaced with Ronald
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Consumer Preference of McDonalds Over Other Fast Food Chains Introduction A Locally Owned Company : McDonald’s is the world’s leading food service retailer with more than 31‚000 restaurants in 119 countries serving more than 50 million customers each day. In India‚ McDonald’s is a joint-venture company managed by two Indians. While Amit Jatia‚ M.D. Hardcastle Restaurants Pvt. Ltd. owns and spearheads McDonalds in west & south India‚ McDonald’s restaurants in North & East India are
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Fast Food Across America‚ people become occupied with their busy lives as shown in the extremely common decision of “since there is no time for dinner‚ how about fast food?” Thoughts shuffle in the mind‚ has America become the “queen bee” of fast food? Does society consider nutrition an important factor for everyday health? Does fast food boost calories‚ fat intake‚ and present itself as a hazard to the body? How as a culture do Americans continue to forgo the healthy alternative and
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PROJECT REPORT BUSINESS RESEARCH METHODOLOGY EXECUTIVE SUMMARY The research report includes my research about Pizza Hut to analyze the consumer behaviour and the preference towards a brand. In this research I conducted a customer analysis in which I asked the customers their preferences regarding their eating habits as well as factors that promote them to select a particular place for eating out. I also asked them their
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SERVICE SECTOR IN INDIA: GROWTH AND PROSPECTS ABSTRACT The service sector consists of the "soft" parts of the economy‚ i.e. activities where people offer their knowledge and time to improve productivity‚ performance‚ potential‚ and sustainability. This paper mainly focuses on contribution of service sector to the economy‚ its performance‚ problems‚ growth and challenges. The paper also comes out with the latest GDP detail regarding service sector. Introduction: The Services Sector constitutes
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the flows of customers are increasing towards fast food restaurants‚ it is more challenging to offer good customers service. It is also imperative that you maintain a high degree of consistency in your offerings‚ which prevents you from alienating your customers. The Philippine Star (1997) described the Filipinos are fast food lovers. They enjoy tasty meals. They go to restaurants serving smorgasbords in a luncheon or supper buffet offerings a variety of foods and dishes. These restaurants‚ most
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