Consumer Preference of McDonalds Over Other Fast Food Chains
A Locally Owned Company :
McDonald's is the world's leading food service retailer with more than 31,000 restaurants in 119 countries serving more than 50 million customers each day. In India, McDonald's is a joint-venture company managed by two Indians. While Amit Jatia, M.D. Hardcastle Restaurants Pvt. Ltd. owns and spearheads McDonalds in west & south India, McDonald's restaurants in North & East India are owned and managed by Vikram Bakshi's Connaught Plaza Restaurants Private Limited. Celebrating over 12 years of leadership in food service retailing in India, McDonald's now has a network of over 160 restaurants across the country, with its first restaurant launch way back in 1996. Prior to its launch, the company invested four years to develop its unique cold chain, which has brought about a veritable revolution in food handling, immensely benefiting the farmers at one end and enabling customers to get the highest quality food products, absolutely fresh and at a great value.
Statement of Problem
My dissertation is on the topic CONSUMER PREFERENCE TOWARDS MCDONALD’S. It talks about the fast food sector to which McDonald’s belongs competitors, threats and the costumer satisfaction and preference towards MCDONALD’S outlet in India. McDonald’s is a part of McDonald’s Corporation US. As a part of our research work are trying to understand the costumers satisfaction level and preference which can fulfill all the costumer needs which will be further classified n further discussed in the report. Our basic object of this research work is to study the level of costumer satisfaction n preferences towards McDonald’s in India, buying behavior of the people living in India and thus listing out the short comings and drawing out conclusions according to the present needs of the consumer .As it’s said that “CUSTOMER IS THE KING” so all his/her needs have to be catered to. The...
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