RESEARCH PROJECT REPORT ON CONSUMER PREFERENCE TOWARDS FAST FOOD OUTLETS IN BANGALORE (NORTH ZONE) INTRODUCTION OF FAST FOOD BUSINESS Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food‚ typically the
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Abstract My dissertation is on the topic CONSUMER PREFERENCE TOWARDS MCDONALD’S. It talks about the fast food sector to which McDonald’s belongs competitors‚ threats and the costumer satisfaction and preference towards MCDONALD’S outlet in DUBAI. McDonald’s is a part of McDonald’s Corporation US. As a part of our research work are trying to understand the costumers satisfaction level and preference which can fulfill all the costumer needs which will be further classified n further discussed
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is average. * The majority of the respondents feel the KFC food is good. * The majority of the respondents feel the KFC focus its image towards students. * The majority of the respondents feel that category added to KFC food became healthier is vegetables/fruits. * The majority of the respondents feel the dairy/proteins added to current KFC food is little. * The majority of the respondents feel the packaging of food products in KFC is safe. Suggestions: On the basis of the
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Bose‚ Debopriya. (2012.) Advantages and disadvantages of Fast Food. Retrieved from http://www.buzzle.com/articles/advantages-and-disadvantages-of-fast-food.html There are 13‚000 McDonald’s restaurants just in America alone‚ along with 8‚000 KFC’s in 80 countries. The biggest disadvantage is the tremendous effect on one’s health. In this article Debopriya talks about how in the fast food industries use a lot of sugars‚ salts‚ oil‚ fried meat‚ cheese‚ mayonnaise‚ and clearly they use calories. It
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our research through survey method and questionnaires and we are in no confusion for saying that this activity has enhanced our knowledge about the Research work. It is the result of the efforts of our respected teacher who provided us all the possible directions and information for this purpose. We hereby take this opportunity to thank all those people including our friends and colleagues who have helped us for the successful completion of this project. We express our gratitude’s towards our
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Nowadays‚ Fast Food business is very popular not only in the Philippines but all over the world. Food business is a kind of franchisable business that people love to engage with. When we say franchising‚ it is the method of doing business. Wherein a franchisor (founder of the franchisable business) licenses trademarks and tried and proven method of doing business to a franchisee (who wanted to be part or to own that kind of business) in exchange with a regular payment and usually a percentage piece
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Chapter 3 Management and Organization Evaluation This chapter presents the management and organization evaluation which composes of the form of business organization‚ organizational structure‚ personnel qualification‚ personnel duties and responsibilities and personnel salary structure. 3.1 Form of Business Organization The company operates as a small scale single proprietorship and is manned primarily by 20 regular employees. Contractual staff is hired depending on the volume of demand for
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Consumers and brands: a study of the impact of self-image congruence on brand preference and satisfaction A Jamal‚ MMH Goode - Marketing Intelligence & Planning‚ 2001 - emeraldinsight.com ... According to Mintel (1999)‚ branding in the precious jewellery market largely exists in the ... customers who generally had a high income level with more preference towards precious jewellery ... The sample was then selected from each strata randomly using the customer profiles of ... Cited by 108 Related
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Study of consumer preference for Online versus Traditional Shopping in the purchase of Apparels Contents 1. Objective of Research 2. Research Design 3. Sampling Design 4. Data Collection Method 5. Data Interpretation 6. Hypothesis Testing (Z-Test) 7. Hypothesis Testing (Chi-square Test) 8. Conclusion & Suggestions 9. Bibliography 10. Appendices 1. Objective of Research According to a research carried out by AC Nielsen‚ online retail revenues crossed the
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Fast food chains in India Fast food chains across India are growing because of the rapid urbanisation. Despite the slow economic growth‚ the fast food chain owners are busy introducing new ideas and concepts in the menu by lowering the prices for restaurant and lure their customers. Fast food chains have changed conventional from of Indians eating home-cooked meals and every family especially on weekend is found at fast food joints treating their belly. The growing working women population too
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