Fast food chains across India are growing because of the rapid urbanisation. Despite the slow economic growth, the fast food chain owners are busy introducing new ideas and concepts in the menu by lowering the prices for restaurant and lure their customers.
Fast food chains have changed conventional from of Indians eating home-cooked meals and every family especially on weekend is found at fast food joints treating their belly. The growing working women population too has further augmented the crowd at these restaurants.
Chains of fast food, which once served customers belonging to high-income group has changed. Now consumers from low to middle income with adequate disposable income spend on fast food joints. The average age of the walk-in consumer has also changed at fast food joint. What used to average at 25-plus at fast food joint has extended to embrace people from 15 to 40 years of age.
Fast food chains were initially targeted to rich and upper class but, the ultimate trickle-down to the mass market has come as a natural development. Vehicles from scooter to big cars can be seen parked outside fast food chains demonstrating this fact but their spending patterns obviously vary. The middle and low income families with reduced disposable income to spend on restaurant do not with-holds when it comes to indulging their children at fast food chains.
Major rivals hampering the international Fast food chain giants are the multi cuisine restaurants. To compensate these, fast food chains owners have adapted their menu to cater to the Indian taste buds.
You May Also Find These Documents Helpful
-
. Issues in Society, Volume 343 : Fast Food. : Spinney Press, . p 9 http://site.ebrary.com/id/10555082?ppg=9 Copyright © Spinney Press. .…
- 1260 Words
- 6 Pages
Satisfactory Essays -
Fast food is expected to rapidly gain market in Asia Pacific and Europe due to its affordability, easy accessibility and huge investment in promotional activities by leading players of the industry. Currently, burgers constitute the largest fast food segment and are expected to maintain their escalation in the upcoming years. Some of the key participants in fast food industry include McDonald, KFC, Bugger King, Pizza Hut and Dominos among others. In addition, a large number of local fast food vendors are present worldwide.…
- 1324 Words
- 6 Pages
Good Essays -
Grill’d is an Australian business specialising in serving healthy, quality burgers. The company now has 67 restaurants across Australia. . This report outlines a plan for Grill’d to open its first international restaurant abroad in India. The Indian fast-food market is an attractive proposition with the countries industry estimated to be worth over a billion dollars (Nowak, 2013). Indians are showing a growing appetite for eating out and faster eating options with the Indian fast-food market…
- 5205 Words
- 20 Pages
Powerful Essays -
Most people would expect Fast Food chain restaurants to be a happy, convenient, inexpensive, and quick place to pick up a meal. The decision to stop for fast food, is made on spur of the moment, without much thought. The vast majority of customers do not set out to eat at a Burger King, Wendy’s, or McDonalds. Often, they’re not even planning to stop for food until they see a big sign, a familiar building, and set of golden arches. Fast food, like the tabloids at a supermarket or a drug store is an impulse buy.…
- 1991 Words
- 8 Pages
Powerful Essays -
Many Detroiters love fast food, but consumers from around the globe love it just as much as any Detroiter. Restaurants like McDonald’s have broadened across the world, and surfacing markets are one of the fastest growing areas in the fast food industry. However, the fast food industry still has its’ challenges, particularly in the United States. From economic recession and changing views about health and rising food costs, many fast food chains have been experiencing some serious issues internally and externally.…
- 1189 Words
- 5 Pages
Good Essays -
The opening chapter, “Fast Food to All” examines the rise of fast food and the subsequent rise…
- 562 Words
- 3 Pages
Good Essays -
Fast food has become so important in today’s society, because for the main part it is an issue of convenience. In today’s, always on the move society, McDonalds and other fast food chains take advantage of our all too hectic nature. Fast food in Canada and the United States is readily available much more than in other countries in the United Kingdom or in Europe. Though fast food is a growing issue in Europe and the United Kingdom it is a larger issue in North America because of the reliance on it in society. An example of how available fast food chains are is, Manhattan Island is approximately 13 miles long by 2 miles wide but contains 89 McDonalds restaurants. That’s roughly one McDonalds in every four blocks.…
- 1128 Words
- 5 Pages
Powerful Essays -
The American fast food industry has made a significant impression on our social and economic landscape. The concept of “flipping burgers” has become synonymous with entry level employment for teens and other unskilled laborers. The industry employs hundreds of thousands of people at all levels. The industry also occupies a prominent place in our popular culture. From commercials on television, to the ads on the side of the bus, to the billboard on the side of highway 95, the fast food industry has made itself a visible force in the American economy and pop culture. The fast food…
- 382 Words
- 2 Pages
Satisfactory Essays -
Long back, communicative integration was lacking in Indian subcontinent. People of different regions had very little contact. Regional diversity in terms of food, cloth, culture and lifestyle acted as a separating factor for the people of India, giving birth to regionalism. When it comes to food, Punjab was famous for its rich and mouth-watering delicacies. South Indian dishes were popular for their flavors. North East region was known for its huge variety of delicious cuisines. Thanks to the widespread communication network across the country and the recent boom in catering and hotel industry in India, cuisines are no longer confined to their own regions but have overlapped and influenced each other. People living anywhere in our subcontinent can now have the scrumptious cuisines of any other region from the chain of restaurants flourishing all over the country.Over the last decade, the catering industry in India gradually gained its impulse with the establishment of numbers of hotel management and catering institutes, supply chains for foods and catering & hospitality recruitment agencies through out the country. According to a recent estimate more than two million restaurants are now dominating the present scenario of Indian catering industry.With this the restaurant and catering service jobs have become very popular among the educated Indian youths. In recent time, the flourishing IT, ITES and real estate sector in India have contributed significantly in increasing the income level of the Indian middle-income class. Dining in restaurants on weekends and other holidays, with family members and friends, has become a very popular concept in urban India. To meet the ever-increasing demand for new cuisines, the catering industry in India is becoming more prominent day by day.Family Style RestaurantFamily restaurants are very popular for their delectable, hygienic and affordable dishes. Their customer friendly service, excellent ambience and good quality…
- 901 Words
- 4 Pages
Good Essays -
Considering this I can infer that India is a place where this fast food chain has a lot of potential, even though its not the country where they have the most quantity of franchises I think it will be very interesting to analyze there market and what they can do to accomplish their growth target.…
- 510 Words
- 3 Pages
Satisfactory Essays -
In addition, it also brought to light that not all protocols, standards and practices of the fast-food company fits the different markets globally perfectly, due to the different cultures, mindsets and preferences, which we will be exploring in depth in this essay - in particular, the fast-food industry in Singapore, Germany and United States. Even though major corporations were to set up fast-food restaurants in the listed countries, similarities and differences will arise and we will discuss this in the essay.…
- 2090 Words
- 9 Pages
Powerful Essays -
dhm1 Analysis of the Case of McDonalds in India When McDonalds enter a market ... since there are already existing food 2 chains in India (diverse competitors) and ...…
- 1465 Words
- 7 Pages
Satisfactory Essays -
Since the beginning of human civilization, places have been available for people to eat, drink, and meet away from home. In 1921, White Castle restaurant introduced the concept of fast food in Wichita, Kansas, offering quality hamburgers prepared in open view (Wilson, Unkn). By the 1960s, several fast food restaurants began serving across the nation, including Burger King, Kentucky Fried Chicken, and McDonald’s (Wilson, Unkn). Eventually, fast food became so common that “…by the end of the twentieth century…96% of Americans had visited McDonald’s at least once” (Random History.com, 2009). Today, fast food restaurants help form urban and rural communities and reach billions of customers daily, worldwide. However, despite the popularity, people have begun to realize the consequences of repeated fast food consumption.…
- 5494 Words
- 22 Pages
Powerful Essays -
Our country loves fast food, there is speedy service with cheap tasty food in over one million restaurants world wide. Though we all love it, we do not like the stories behind it. In 2004, Americans spent over 110 billion dollars on fast food, that's more than higher education, computers, computer software and new cars combined (Scholosser, 3). Teenagers provide a huge role in the fast food industry. Teenagers work at these restaurants, eat at these restaurants, are objects of advertisements by these restaurants and steal from these restaurants more than any other age group. Ever since the age of three more than 75 percent of American children can recognize the face of Ronald McDonald. Since our nation is currently being raised around fast food it is only inevitable that as children grow, they only become more of a part of it everyday.…
- 947 Words
- 4 Pages
Good Essays -
In this modern lifestyle the popularity of fast food restaurants are growing every day. Fast food restaurants have appeared in large quantities all over the world and these restaurants have become more popular, because fast food can be prepared and served very fast. Jessica Williams (2007, p. 216) finds that “Fast food restaurants were firstly appeared in Unites States in the 1940s. Today there are hundreds of thousands of them. According to Eric Schlosser in his book, Fast Food Nation, the amount of money Americans spent on fast food went from $6 billion in 1970 to more than $100 billion in the late 1990s. Twenty five percent of the population eats at a fast food restaurant every day. Although fast food started in the United States, it has spread across the world and its popularity is growing day by day.” The variety of people, especially adults and young people prefer to eat fast food from restaurants than home cooked food. There are numerous reasons for the popularity of fast food restaurants among which most important reasons are that they are inexpensive and easily available in various taste and varieties. This essay attempts to explain about the various causes for the popularity of fast food restaurants. This essay will explain three main causes for the popularity of fast food restaurants. These three main causes are: fast foods are inexpensive, fast foods are available in various tastes and varieties, and it is a way of socializing with friends and family.…
- 1088 Words
- 5 Pages
Good Essays