• A Report on “Compiling Consumer’s Attitude Towards Brands”
    report covers necessary information on three brands of shampoos, different attributes towards different brands of shampoos, factors that drive the buying decision & so on. The report also covers information on importance of the attributes, ranking of the attributes, calculation of the attributes...
    Premium 4891 Words 20 Pages
  • Pantene Media Plan
    Figure 3: Shampoo Sales in U.S. (2005) $Million future market share claim. According to the reports findings, this presents a cause for concern for leading P&G because while Pantene and Head & Shoulders had strong sales growth, Daily Defense and Renewal 5X were discontinued and Herbal Essences and...
    Premium 5094 Words 21 Pages
  • Pantene
    "beauty product" market rather than only functional products. The brand's best-known product became the conditioning shampoo Pantene Pro-V (Pantene Pro-Vitamin). The product became most noted due to an advertising campaign in the late 1980s in which fashion models said, "Don't hate me because I'm...
    Premium 4496 Words 18 Pages
  • Mix Marketing of Pantene
    P’S ANALYSIS OF PANTENE PRO-V PRODUCT: Clearly, Shampoo is more than just shampoo when P&G sells it. P&G’s great successin the rough-and-tumble shampoo world comes from developing an innovativeproduct concept. An effective product concept is the first step in marketing-mixplanning.Philip...
    Premium 2137 Words 9 Pages
  • Pantene to Maldives
    Introduction: About this report: This is a report for the Top Management of Procter and Gamble, outlining how we are going to develop the promotion mix for the successful marketing of Pantene’s Nature Fusion collection to the Maldives. Pantene: Pantene is a brand of hair care products owned by...
    Premium 2675 Words 11 Pages
  • Rm Report
    shampoo. We will divide this consumer in three segments Upper Class, Middle Class and Lower Class. Out of this we can conclude about the whole population for usage of different shampoo. In this research, we can find that most of the higher class consumers use Dove, L’Oreal, Pantene, etc which are higher...
    Premium 2433 Words 10 Pages
  • Study on P and G
    Basu, Shilpa Shetty, Sonali Bendre and Simone Singh, a press release said. Lara will communicate the benefit of New Pantene with the Goodness of Coconut Oil which gives strong hair, he said. MARKET SHARE According to an ORG-Marg report, HLL’s shampoo sales in terms of value slipped from...
    Premium 3350 Words 14 Pages
  • Mix Marketing of Pantene
    almost 18% in the current scenario.The top shampoo brands in India include Sunsilk, Clinic Plus, Dove and Pantene. Thecompany that leads the shampoo market in India is Hindustan Unilever Limited. The top 2 * 4. three most sought after brands Sunsilk, Dove and Clinic are produced by HUL. Thecompany...
    Premium 2902 Words 12 Pages
  • Pantene Marketing Plan
    product is the conditioning shampoo with Pantene Pro-Vitamin. Pantene products became well-known due to an advertising campaign in the late 1980s, in which fashion models said, "Don't hate me because I'm beautiful." Pantene has successfully managed to develop itself as a brand by positioning itself...
    Premium 6904 Words 28 Pages
  • Reseach on Shampoo
    Study the buying behavior of consumers regarding branded shampoos in Ludhiana Research Project Report Masters in Business Administration By Jasdeep kaur Table of Contents |Chapter No. |Particulars |Page no...
    Premium 5647 Words 23 Pages
  • Proctor and Gamble
    brands are available and the same consumers are willing to pay more for branded quality clothes. It's the quality, promotion and innovation of products, which can drive many sectors. The personal care sector of P&G is considered for this project.The Pantene shampoo is taken as a...
    Premium 18537 Words 75 Pages
  • Brand-Tracker-of-Sunsilk-to-Calculate-the-Brand-Image
    “Laddering Method” Laddering/ depth interview 8 respondents Findings: 1. From Brand asset valuator model The survey revealed that shampoo is a product in which consumers care about their choice between different brands. For the BAV analysis, Sunsilk’s competitor brands are Clinic Plus, Garnier, Pantene...
    Premium 5420 Words 22 Pages
  • Report
    Study of Marketing Strategies for Procter & Gamble’s Pantene range of Shampoos Researched by Deepak Rout Gaurav Gupta Geetu Sehgal Rahul Sharma Siddhartha Deo Utkarsh Singh 10P135 10P138 10P139 10P163 10P173...
    Premium 5850 Words 24 Pages
  • P&G Marketing Mix
    some shampoo bottles, but we anticipate the bulk of our new renewable material replacements will be commercialized between 2015 and 2020. Bottle made of up to 45% land-based materials Expanding the Reach of Pantene’s Bio Bottle The Pantene brand has continued to increase its use of renewable...
    Premium 7325 Words 30 Pages
  • Project
    moisturizer, and reduced scalp itch ), and Lux Super Rich (the proposition : inclusion of hair moisturiser ) to join Clinic Plus and Sun Silk. P&G joined the fray with Pantene Pro - V (the proposition: nourishment of hair from root to tip), Pantene Pro-V Extra shampoo - and Oriflame’s...
    Premium 7486 Words 30 Pages
  • Dabur Project
    Shampoo available in the counter Availability (Quantity in Lari) | Sunsilk | H&S | Pantene | Clinic All Clear | Clinic Plus | Vatika | Garnier Fructis | Dove | 1 to 10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 10 to 20 | 0 | 0 | 0 | 0 | 0 | 0 | 10 | 3 | 20 to 30 | 0 | 0 | 3 | 1 | 0 | 0 | 15 | 32...
    Premium 9149 Words 37 Pages
  • Uai Format
    table. Talk to the chosen qualified respondent but first ask the following three additional screening question.) 3. Do you have a member of the family or a close relative who works for a shampoo company? Have (Terminate Interview) 1 Not have 2 4. Do you have a member of the family or...
    Premium 1380 Words 6 Pages
  • Internship Report on Unilever
    parlors and Pantene is used in Grade A parlors especially for premium customers as Pantene is considered as high end product by customers. In men‟s salons, Pantene and Head & Shoulder dominate while conditioners are rarely used. Men‟s salon mostly prefers 2 in 1 shampoo and conditioner. One of the...
    Premium 14858 Words 60 Pages
  • Shampoo Product Research
    Product Research A Comprehensive Report [pic] by Product : Shampoo K.ARUN RASIKA Type : FMCG Product Ist MBA sec “A” This report covers • What is a shampoo...
    Premium 2864 Words 12 Pages
  • Consumers’ attitudes towards beauty line products A study on Proctor & Gamble (P&G)
    Name: Age:  Bellow 20  20-bellow 30  30-bellow 40 Gender:  Male  Female Occupation: Mobile No: Set-1 Pantene Shampoo 1. Do you use Pantene Shampoo?  Yes  No 2. What is your using pattern?  Frequently  Often  Rarely 3. For what purpose you use this shampoo...
    Premium 3673 Words 15 Pages