• Pantene Media Plan
    Situation Analysis The Industry Sales Sales of shampoo have been in a general decline since the turn of the century. In the 1990's, manufacturers of shampoos and conditioners saw a consistent annual growth of around 5%. In 2005, the shampoo industry earned $1,273 million in sales, a 0.3% increase...
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  • A Report on “Compiling Consumer’s Attitude Towards Brands”
    June 15, 2013 A Report on “Compiling Consumer’s Attitude Towards Brands” A Report on “Compiling Consumer’s attitude towards brands” SUBMITTED TO Mr. Shahriar Kabir Course Instructor MKT 401: Consumer Behavior SUBMITTED BY Group: Megamind Nafiz Imtiaz Noor (816) Aniqa Tahsin Anchal...
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  • Mix Marketing of Pantene
    P’S ANALYSIS OF PANTENE PRO-V PRODUCT: Clearly, Shampoo is more than just shampoo when P&G sells it. P&G’s great successin the rough-and-tumble shampoo world comes from developing an innovativeproduct concept. An effective product concept is the first step in marketing-mixplanning.Philip Kotler...
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  • Pantene
    Fusion, Always/Whisper, Braun, Bounty, Charmin, Crest, Downy/Lenor, Folgers (which it reportedly plans to spin off), Gillette, Iams, Olay, Pampers, Pantene, Pringles, Tide, and Wella, among others. The P&G community consists of over 138,000 employees working in over 80 countries worldwide. Fortune 500...
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  • Rm Report
    PROJECT REPORT OF RESEARCH METHDOLOGY “Survey on Brand Consumption of the product” SUBMITTED BY: SUBMITTED TO Prof. YOGESH FUNDE ACKNOWLEDGEMENT This project is our professional experience that enriched our knowledge to a great extent. During the course of our project, we had the...
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  • Study on P and G
    SHOULDERS In 1997 Procter & Gamble Home Products launches Head & Shoulders shampoo. Head & Shoulders is the world’s No. 1 Anti-dandruff shampoo and now has become a part of Indian homes as well. This best-ever anti-dandruff shampoo has an improved formula, which offers the fine combination of anti-dandruff...
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  • Mix Marketing of Pantene
    * 1. a project on SHAMPOO INDUSTRY PANTENESUBMITTED TO: SUBMITTED BY:PROF: KUMAR MOHANTY ANSUMALI BEHERA (174) SASWAT KUMAR SAHU(175) MUKESH SHARMA (176) DAISY RANI (177) 0 * 2. CONTENT PAGE NUMBER Introduction 2 Company Overview 3 Product Intrduction 4 Marketing Concept 4 Marketing Mix 5 Over...
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  • Pantene to Maldives
    Introduction: About this report: This is a report for the Top Management of Procter and Gamble, outlining how we are going to develop the promotion mix for the successful marketing of Pantene’s Nature Fusion collection to the Maldives. Pantene: Pantene is a brand of hair care products owned by Procter...
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  • Reseach on Shampoo
    Study the buying behavior of consumers regarding branded shampoos in Ludhiana Research Project Report Masters in Business Administration By Jasdeep kaur Table of Contents |Chapter No. |Particulars |Page no. ...
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  • Brand-Tracker-of-Sunsilk-to-Calculate-the-Brand-Image
    Findings: 1. From Brand asset valuator model The survey revealed that shampoo is a product in which consumers care about their choice between different brands. For the BAV analysis, Sunsilk’s competitor brands are Clinic Plus, Garnier, Pantene and Fiama Di Wills. On the four primary dimensions of the BAV model...
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  • Project
    CONSUMER BEHAVIOR PROJECT REPORT The Management of PROCTER & GAMBLE once stated: “Our business is based on understanding the consumer and providing the kind of products that the consumer wants. We place enormous emphasis on our product development area and our marketing area, and on our people knowing...
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  • P&G Marketing Mix
    * The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin, Downy®, Lenor®, Iamps®, Crest®, Oral-B®, Duracell®, Olay®, head & Shoulders, Wella®, Gillette®...
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  • Pantene Marketing Plan
    Executive summary The first part of the essay is mainly talking about the internal and external situation of Pantene. The internal analysis includes branding analysis, objectives, target market, company and brand analysis, industry, product, price, consumption value, financial trend and distribution...
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  • Report
    Study of Marketing Strategies for Procter & Gamble’s Pantene range of Shampoos Researched by Deepak Rout Gaurav Gupta Geetu Sehgal Rahul Sharma Siddhartha Deo Utkarsh Singh 10P135 10P138 10P139 10P163 10P173 ...
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  • Proctor and Gamble
    introduced over time, and Procter & Gamble began branching out into new areas. The company introduced "Tide" laundry detergent in 1946 and "Prell" shampoo in 1950. In 1955, Procter & Gamble began selling the first toothpaste to contain fluoride, known as "Crest". Branching out once again in 1957,...
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  • pishapana
    The Psychology of Marketing Shampoo Brand and Commercial Explanation of Advertisement Demographics Psychological Response Elicited Pantene “Strength” Shows women practicing yoga and martial arts interspersed with clips of strong, shiny hair being tied in thick knots. Females, 18-45 Strength: As...
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  • Dabur Project
    Availability and visibility analysis of Shampoo market in Bhubaneswar with special reference to Dabur Vatika Shampoo.” Table of Contents * Acknowledgement * Executive Summary * Introduction - FMCG Industry * Hair care Shampoo Industry In India * Company Profile...
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  • Shampoo Product Research
    Comprehensive Report [pic] by Product : Shampoo K.ARUN RASIKA Type : FMCG Product Ist MBA sec “A” This report covers • What is a shampoo? • History of Shampoo. ...
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  • Uai Format
    respondent but first ask the following three additional screening question.) 3. Do you have a member of the family or a close relative who works for a shampoo company? Have (Terminate Interview) 1 Not have 2 4. Do you have a member of the family or a close relative who works for an advertising...
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  • Garnier Market Research
    Evaluation of shampoos in India 3.2 Current scenario of shampoo market 4. Study of 4P’S of Garnier Hair Care Products 4.1 Product 4.2 Price 4.3 Place 4.4 Promotion 5. SWOT Analysis 6. Conclusion 7. Recommendations   Project Objectives The Objectives of the Project Report are: * To comprehensively...
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