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    WASHING DETERGENTS Summary of Module 1 INDUSTRY OVERVIEW Washing powders and detergents are considered to be an important part of personal and home care product lines. The local detergent industry in Pakistan has flourished significantly over time and is still on the path diversification and development. During the periods of 1980s till the end of 90s‚ detergent bars had the major market share‚ in most of the market segments. The detergent powders through their extensive marketing campaigns

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    DECISION MAKING In most companies‚ strategic planning isn’t about making decisions. It’s about documenting choices that have already been made‚ often haphazardly. Leading firms are rethinking their approach to strategy development so they can make more‚ better‚ and faster decisions. STOP MAKING PLANS START MAKING DECISIONS by Michael C. Mankins and Richard Steele I S STRATEGIC PLANNING COMPLETELY USELESS? That was the question the CEO of a global manufacturer recently asked himself

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    PROJECT REPORT COMPARTIVE ANALYSIS OF DIFFERENT BRANDS OF FMCG INDUSTRY MASTER OF BUSINESS ADMINISTRATION (MBA) OF PUNJAB TECHNICAL UNIVERSITY (PTU) Submitted to Submitted by Mrs. Gitanjali Bhatnagar Vipan Kumar DR. IT Group of Institutes BANUR (PUNJAB) PREFACE Practical exposure imbibes an integral part of management studies. One cannot rely merely upon the theoretical knowledge

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    Shoe Shine Made in Charcoal

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    QUEZON CITY POLTECHNIC UNIVERSITY 673 QUIRINO HIGHWAY SAN BARTOLOME NOVALICHES‚ QUEZON CITY IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE COURSE BACHELOR OF SCIENCE IN INFORMATION TECHNOLOGY PRESENTED TO THE CLASS OF MR. LOVEROY HIPOLITO BSIT - 1H * Kimberly Alarma * Johnwell Banico * Crisandra Crisostomo * Alexandra Nezza Erquiza * Charlene Isidoro * Meliton Navejas * Jireh Perdona * Randyl

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    Merger & Acquisition Strategy

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    Objective To explore the strategy of Merger & Acquisition for Development and Expansion of Business. Introduction Introduction The terms merger and amalgamation are synonyms and the term ‘amalgamation’‚ as per Concise Oxford Dictionary‚ Tenth Edition‚ means‚ ‘to combine or unite to form one organization or structure’. Merger or an Acquisition in a company sense can be defined as the combination of two or more companies into one new company or corporation. The main difference

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    Reporn on Marketing Statigy

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    Introduction Unilever is a multi-national corporation‚ formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods‚ beverages‚ cleaning agents and personal care products. Unilever employs nearly 180‚000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam‚ Netherlands and Unilever PLC in London‚ England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch

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    INDEX 1. LEARNING OBJECTIVE 2. INTRODUCTION 3. OBJECTIVE OF PERFORMANCE APPRAISAL 4. DEVELOPING THE PERFORMANCE APPRAISAL SYSTEM 5. INTRODUCING & OPERATION OF PERFORMANCE APPRAISAL SYSTEM 6. MONITORING & EVALUATING PERFORMANCE APPRAISAL 7. PROCESS OF PERFORMANC APPRAISAL 8. PERFORMANCE CRITERIA 9. BENEFITS OF PERFORMANCE APPRAISAL 10. CONSTRAINTS 11. NEW TRENDS IN PERFORMANDE APPRAISAL SYSTEM 12. 360o APRAISAL SYSTEM OR FEEDBACK 13. NEW APPRAISAL SYSTEMS

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    Marketing Strategy

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    new delhi INCLUDEPICTURE http//files.myopera.com/RAVI-RAWAT/albums/423534/IIPM20Logo.jpg MERGEFORMATINET Internship report on Marketing strategies of amway corporation Area of research marketing (20th June‚ 2014 till 6th August‚ 2014) Under the guidance of mr. Vikas samania Submitted by kapil gupta Batch SS/2013-16 Section SSU ID no. dl1316ssiche-ugpc11741(del-2-da-58288) Phone No. 9250239995 E-mail kapilgupta854@gmail.com Acknowledgement It is well-established fact that behind every achievement

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    Consequences‚” International Journal of Research in Marketing 23 (3)‚ 227–39 Barboza‚ David and Nick Bunkley (2010)‚ “G.M.‚ Eclipsed at Home‚ Soars to Top in China‚” The New York Times‚ (July 22)‚ A1. Carolan‚ Michael (2010)‚ “Developing Markets Lift Reckitt Profit‚” The Wall Street Journal‚ (July 27)‚ B4. Cleveland‚ Mark‚ Michel Laroche‚ and Nicolas Papadopoulos (2009)‚ “Cosmopolitanism‚ Consumer Ethnocentrism and Materialism: An Eight-Country Study of Antecedents and Outcomes‚” Journal of International

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    Brand

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    [pic] Xaviers Institute of Business Management Studies Subject Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of

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