Contents 1 History 2 Present Environments and Culture 3 Visions and Mission 4 Employment Hierarchies 5 Commitments 6 Develop Strategy Marketing Sales Finance Operational INTRODUCTION TO COMPANY Reckitt Benckiser is a British global consumer goods company‚ making and marketing home‚ health and personal care products. Headquartered in Slough‚ near London‚ UK‚ it has operations in over 60 countries‚ including 42 manufacturing facilities‚ and sales in nearly 200countries. RB is ranked
Premium Reckitt Benckiser
low profile. [ONLINE] Available at: http://www.guardian.co.uk/business/2010/oct/28/bart-becht-profile [Accessed 26 November 11] Fletcher (14th April 2011) Daily Telegraph: Has Reckitt Benckiser run out of steam? [ONLINE] Available at: http://www.telegraph.co.uk/finance/comment/richardfletcher/8450066/Has-Reckitt-Benckiser-run-out-of-steam.html [Accessed 27 November 11]
Premium Board of directors Corporate governance Executive director
Reckitt Benckiser maintain their business performance and value Introduction To be successful in the fast-paced world of household‚ health and personal care products‚ you have to think big. Reckitt Benckiser (RB) is a world leader in the making and marketing of household‚ consumer health care and personal products. With over 20 million products sold daily across almost 200 countries‚ RB is a global success story. RB came about as a result of a merger in 1999 between the German company Benckiser
Premium Marketing Reckitt Benckiser
o CEO – Bart Becht o Reputation for rapid product innovation and industry leading profit margin o Powerbrands – a collective list of RB’s 19 Top Brands o Competitors: Procter & Gamble‚ Unilever‚ SC Johnson and Clorox RB’s POWERBRANDS STRENGTH WEAKNESS Steady double-digit growth Attracts a devoted customer base Achieves 60% gross margin 26.4% net profit margin Accounts for 70% of RB’s net revenue Did not sell in as high volumes as P&G De-emphasized R&D – receives budget
Premium Revenue
1. Introduction 1.1 Company Background Benckiser was founded by Johann A. Benckiser in 1823. It is a business derived from industrial chemicals. Over years of development through innovations and various acquisitions‚ Reckitt Benckiser (RB) is now a world leader in household‚ health and personal care. Today it is the global No. 1 or No. 2 in the majority of its fast-growing categories‚ driven by an exceptional rate of innovation – typically about one third of net revenue comes from innovations launched
Premium Management Supply chain management Logistics
interested party. Deletion requests should be forwarded to: Digital Collections‚ UWE Library Services‚ e-mail Digital.Collections@uwe.ac.uk. UNIVERSITY OF THE WEST OF ENGLAND BRISTOL BUSINESS SCHOOL FINANCIAL ANALYSIS REPORT THE CLOROX COMPANY THE PROCTER & GAMBLE COMPANY RECKITT BENCKISER GROUP PLC HENKEL AG & CO. KGAA By CHUYEN THI HONG HUYNH ID: 08025397 MSc Finance Supervised by Dr. JING CHEN JANUARY‚ 2010 i ACKNOWLEGEMENT I would like to express my sincere thanks to Dr. Jing Chen for
Premium Economics Economic growth Personal care
SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
Premium SWOT analysis Strategic management Management
Introduction In the present age‚ businesses have to intensive analysis themselves to improve shortcomings and get higher profit; SWOT analysis is a good way to choose. This essay will introduce the definition of SWOT analysis and the background of why people use it frequently. After that‚ there will be few examples to proof the opinions of SWOT analysis will help enterprises a lot on proving of their management and strategic planning. The merits and shortcoming when using this process will also
Premium Strategic management SWOT analysis
Administration Professor Concepcion March 17‚ 2015 SWOT Analysis A SWOT analysis is a tool to identify the strengths‚ weaknesses‚ opportunities and threats involved in a business. Strengths mean characteristics of a business in advantage over others‚ while weaknesses are disadvantages relative to others. Opportunities mean elements that a business can exploit for its development‚ while threats are trouble will be face to. SWOT is to carry out the environment analysis and separate information into internal
Premium Management SWOT analysis Strategic management
Assignment Course title: Strategic Management Topic: SWOT analysis of Excusive event management and catering. Submitted To‚ MD.Rakibul Hasan Lecturer of Prime University Dhanmondi Annex Dhanmondi Submitted By‚ Md.Hasnaine Akanda MBA‚ 33th Batch ID: 132020130 Definition of ’SWOT Analysis’ A tool that identifies the strengths‚ weaknesses‚ opportunities and threats of an organization. Specifically‚ SWOT is a basic‚ straightforward model that assesses what an
Premium Management Strategic management