o CEO – Bart Becht o Reputation for rapid product innovation and industry leading profit margin o Powerbrands – a collective list of RB’s 19 Top Brands o Competitors: Procter & Gamble‚ Unilever‚ SC Johnson and Clorox RB’s POWERBRANDS STRENGTH WEAKNESS Steady double-digit growth Attracts a devoted customer base Achieves 60% gross margin 26.4% net profit margin Accounts for 70% of RB’s net revenue Did not sell in as high volumes as P&G De-emphasized R&D – receives budget
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COMPANY Reckitt Benckiser is a British global consumer goods company‚ making and marketing home‚ health and personal care products. Headquartered in Slough‚ near London‚ UK‚ it has operations in over 60 countries‚ including 42 manufacturing facilities‚ and sales in nearly 200countries. RB is ranked 6th in the 2008 European Business Week 50‚ the magazine’s annual ranking of the best performing companies within the S&P European 350.The company’s strategy is to have a highly focused portfolio
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Reckitt Benckiser maintain their business performance and value Introduction To be successful in the fast-paced world of household‚ health and personal care products‚ you have to think big. Reckitt Benckiser (RB) is a world leader in the making and marketing of household‚ consumer health care and personal products. With over 20 million products sold daily across almost 200 countries‚ RB is a global success story. RB came about as a result of a merger in 1999 between the German company Benckiser
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low profile. [ONLINE] Available at: http://www.guardian.co.uk/business/2010/oct/28/bart-becht-profile [Accessed 26 November 11] Fletcher (14th April 2011) Daily Telegraph: Has Reckitt Benckiser run out of steam? [ONLINE] Available at: http://www.telegraph.co.uk/finance/comment/richardfletcher/8450066/Has-Reckitt-Benckiser-run-out-of-steam.html [Accessed 27 November 11]
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1 Company Background Benckiser was founded by Johann A. Benckiser in 1823. It is a business derived from industrial chemicals. Over years of development through innovations and various acquisitions‚ Reckitt Benckiser (RB) is now a world leader in household‚ health and personal care. Today it is the global No. 1 or No. 2 in the majority of its fast-growing categories‚ driven by an exceptional rate of innovation – typically about one third of net revenue comes from innovations launched in the prior
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requests should be forwarded to: Digital Collections‚ UWE Library Services‚ e-mail Digital.Collections@uwe.ac.uk. UNIVERSITY OF THE WEST OF ENGLAND BRISTOL BUSINESS SCHOOL FINANCIAL ANALYSIS REPORT THE CLOROX COMPANY THE PROCTER & GAMBLE COMPANY RECKITT BENCKISER GROUP PLC HENKEL AG & CO. KGAA By CHUYEN THI HONG HUYNH ID: 08025397 MSc Finance Supervised by Dr. JING CHEN JANUARY‚ 2010 i ACKNOWLEGEMENT I would like to express my sincere thanks to Dr. Jing Chen for her supervision and guidance. Her
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Annotated Bibliography on Innovation A.G.Lafley & R. Charan.The Game Changer: How Every Leader Can Drive Everyday Innovation. London: Profile Books. This book explains the importance of continuous innovation and cautioning how a unique product can turn into commodity if not continuously innovated. The noticeable strong meaning of innovation as foundation for controlling destiny is quoted. The importance of innovating based on customer feedback rather than technology driven as implemented by Procter
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Report FAST GOOD PROJECT Fast Good is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company’s image and detail presentation. Fast Good will provide a combination of excellent food at value pricing‚ with fun packaging and atmosphere. Fast Good is the answer to an increasing demand for snack-type fast food‚ to be consumed while walking in the park‚ enjoying city sides‚ having a short break in the university or work‚ or
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can stay focused stayin focused is really hard for me to do.There are many times my mind wonder off which cost me to lose focus on whatever I am doing.Staying Focused effects alot of people in the world especially people thats in school that have kids In this report I will be talking about many ways that I can stay focused. I have a problem with staying focused I am a single mom with two kids and it is really hard trying to be focused with them around.Its real easy for me to stay focused at school
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Chapter 2 Types of Innovation LEARNING OBJECTIVES When you have completed this chapter you will be able to: • Distinguish the different forms that innovation can take‚ such as product‚ process and service innovation • Differentiate and distinguish between the different types of innovation‚ such as radical and incremental innovation • • Describe each type of innovation Analyse different types of innovation in terms of their impact on human behaviour‚ business activity and society
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