Innovation

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Annotated Bibliography on Innovation
A.G.Lafley & R. Charan.The Game Changer: How Every Leader Can Drive Everyday Innovation. London: Profile Books. This book explains the importance of continuous innovation and cautioning how a unique product can turn into commodity if not continuously innovated. The noticeable strong meaning of innovation as foundation for controlling destiny is quoted. The importance of innovating based on customer feedback rather than technology driven as implemented by Procter & Gamble has been explained in a very detailed chapter. For a customer centric innovation the customer has to be prioritized by the culture of the company with inspiring leadership backing the goal with strategies aligned with the customer. All the different traits needed for customer centric innovation have been explained in each chapter.

A. Afuah. (1998). Innovation Management: Strategies, Implementation and Profits. Oxford, United Kingdom: Oxford University Press. The book emphasizes the importance of managing innovation by exploiting the potential at the right time and strategize for maximum benefit. It starts with comparing leaders Wal-Mart, Intel in industry who succeeded by managing innovation versus early innovators Kmart, IBM who failed by not properly managing innovation. The book links importance of optimizing cost of innovation along with significant differentiation for maximizing profit of an innovation. The book quotes underestimated potential of innovation by some companies in early stages that turned out to be a major innovation later. The implantation of innovation by financing the entrepreneurial activity and limiting costs has been well detailed. Once the innovation potential is identified, implemented the next step has been explained as globalization for maximizing profits. D, A. Owens. (2012). Creative People Must Be Stopped: Six Ways We Kill Innovation (Without Even Trying). Hoboken, NJ: Jossey-Bass. With so many books in the market on advantages of innovation, mistakes during innovation process and how to optimize innovation, there are very few books on how innovation gets killed even before execution. This is one of the few books on innovation getting blocked by various constraints. The disadvantages of having a brainstorming with large groups have been well explained with a practical example. It explains how certain products are not appreciated in major firms for innovation but end up becoming a great product when the employee leaves and pursues innovation personally. Finding Apple was given as an example where Steve Jobs pursuing Mac by leaving Xerox. The book has practical examples in every chapter and explains how Kodak did not consider digital photography innovation because competitors were not and ended up falling behind in the race. The book ends explaining the innovation execution challenges due to culture, complications getting further intense and how innovation gets killed in the fear of failure.

F, Marleba & S, Brusoni. (2007). Perspectives On Innovation. Cambridge, United Kingdom: Cambridge University Press. This book highlights different perspectives of innovation from economic growth, individual incentives, regulatory, institutional, business strategic, Entrepreneurship, University system and public policy. The book goes through a lot of historical references in each perspective sharing the success from the past. Schumpeter’s theory of innovation is quite interesting based from each perspective. The relationship between spin offs and innovation has also been explained with some real examples from past. G.C. O’Connor, R. Leifer, A.S. Paulson, & L.S.Peters. (2008). Grabbing Lightning: Building a Capability for Breakthrough Innovation. Hoboken, NJ: Jossey-Bass. This book focuses on the importance of continuous innovation and not being complacent to be successful in retaining market share. Air products and IBM were chosen as example for explaining the struggle they had to go through for...
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