MPRODUCT LIFECYCLE STUDY IN FMCG MARKET Submitted by Ankit Suri (30) Biswarup Roy (50) Chandan Raghuram (52) Lalit Baid (53) Nithin Tejraj (90) Sandeep Anand (102) Sumit Ticku (86) Guided by Prof Anil Kulkarni Table of Contents 1. 2. 3. 4. 5. Introduction: - Fast Moving Consumer Goods PEST Analysis for the FMCG Industry Policy Issues Porter’s 5 Forces Case Study:- Carbonated soft-drink category 5.1. 5.2. 5.3. 5.4. 6. Brief Overview of the Soft Drink Industry Commendable growth of soft
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Asia-Pacific Finance and Accounting Review Vol. 1‚ No. 3‚ April – June 2013 pp. 37–55‚ ISSN: 2278-1838 www.asiapacific.edu/far F e af u n ls n tn o da s al y m A i S F oed e M a Ia lt C n n e c G ii i e C s d m pn R e St . s aG A i dm m . a an o v n h i Abstract I s d i po nl. eys d ar ne i n a u oey t s e tfn v ns ao ci i Ed uc dt e tcsr ro f v t mi e o t f e c r m bkci n e oehi a s ie of ct e t i no dy t a itac c oI s d s b i s ant oa u n v
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Digital Media Business Enterprise Case Study Analysis ZEEBOX Zeebox 1. About Zeebox Company Zeebox is a social TV and social networking second screen platform‚ which invites viewers to engage in online conversations‚ provides contextual information‚ enables consumers to buy what they see on screen and to remote control their TV. The company was founded in 2011 by former BBC iPlayer CTO Anthony Rose and Ernesto
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Chapter17: Managing Conflict‚ Politics‚ and Negotiation ------------------------------------------------- Overview Successful leaders such as Bart Becht in “A Manager’s Challenge” can effectively use their power to influence others and to manage conflict to achieve win–win solutions. In Chapter 14 we described how managers‚ as leaders‚ influence other people to achieve group and organizational goals and how managers’ sources of power enable them to exert such influence. In this chapter we describe
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Report topic: The role of foreign banks in the economic developments of developing countries like Bangladesh Requirements: 1. Introduction 2. History of banking industry 3. List of foreign banks operating in Bangladesh 4. Why do banks go multinationals? 5. Benefits of foreign banks in the developing countries like Bangladesh -Boost to the domestic bank sector -Boost up the sectored developments as follows: Sector Telecommunication - Textiles & Wearing Banking Food Products
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INDIAN INSTITUTE OF MANAGEMENT AHMEDABAD IIMA/BP0232 GOOD KNIGHT IN 1973‚ when Mohan boarded a second class compartment of the Jayanti Janata Express to Mumbai (Bombay) from Thrissur in Kerala in South India in search of a job‚ little did he realize that he would be known as ‘Good Knight Mohan in a few years’ time. Jobs came easy to this young new Electrical Engineer‚ but he was not satisfied. After switching jobs twice‚ Mohan started a trading firm to deal in ceramic insulators. While this paid
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TERM PAPER ON GUJARAT GAS COMPANY LTD HISTORY: GUJRAT GAS COMPANY IS ONE OF INDIA’S LEADING NATURAL GAS DISTRIBUTION COMPANIES. IT ESTABLISHED IN 1980 AND HEADQUARTERD IN AHMEDABAD.THE COMPANY OPERATES PRIMARILY IN GUJRAT.THE COMPANY WENT PUBLIC IN 1991. THE BG ACUIRED A MAJORITY STAKE IN THE COMPANY IN 1997. OPERATIONS: AS OF 2010 GUJARAT GAS LTD SUPPLIED PIPED GAS TO OVER 3‚00‚000 HOMES‚ COMMERCIAL AND INDUSTRIAL ESTABLISHMENTS ACROSS GUJARAT
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PEPSODENT THE PRODUCT Pepsodent‚ launched in 1993‚ was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing. Pepsodent packs included a Germ Indicator in February-May 2002‚ which allowed consumers to see the efficacy in fighting germs for themselves. As a follow-up‚ in October 2002‚ Pepsodent Fresh & Pepsodent Family offered Dental Insurance to all its consumers to demonstrate the confidence the company has in the
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[pic] TABLE OF CONTENTS 1. Abstract – Creativity in Advertising……………….. 5 2. Emotions and Brand value…………………………… 6 3. Innovations in Advertising……………………………. 9 4. Survey for Creative advertisements……………… 34 5. Analysis……………………………………………………….. 41 6. Conclusion…………………………………………………… 47 7. References……………………………………………………. 48 CREATIVITY IN ADVERTISING “Creativity is seeing something new when you look at something old; it is all heart of civilization
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COMPANY PROFILE Tesco PLC PUBLICATION DATE: 7 Feb 2013 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Tesco PLC TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 Business Description.......
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