Preview

Marketing Strategy

Good Essays
Open Document
Open Document
17772 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Strategy
new delhi INCLUDEPICTURE http//files.myopera.com/RAVI-RAWAT/albums/423534/IIPM20Logo.jpg MERGEFORMATINET Internship report on Marketing strategies of amway corporation Area of research marketing (20th June, 2014 till 6th August, 2014) Under the guidance of mr. Vikas samania Submitted by kapil gupta Batch SS/2013-16 Section SSU ID no. dl1316ssiche-ugpc11741(del-2-da-58288) Phone No. 9250239995 E-mail kapilgupta854@gmail.com Acknowledgement It is well-established fact that behind every achievement lays an unfathomable sea of gratitude to those who have extended their support and without whom the project would never have come into existence. I express my gratitude to Indian Institute of Planning Management, New Delhi for providing me an opportunity to work on this thesis as a part of the curriculum. I am very thankful to my guide Mr. Vikas Samania, Regional Sales Manager, Amway for his excellent guidance and kind cooperation throughout this internship work. Content executive summary 4 Introduction 5 research objective methodology 8 literature review 9 company profile 49 primary finding and analysis 59 recommendation 69 conclusion implications 71 Bibliography 73 copy of questionnaire 74 executive summary Amway is a unique company. It is defined by the fundamental philosophy of helping people help themselves. Amway has helped millions of people run their own independent business around the world. Today, Amway continues to grow by offering new products and business opportunities to people from all cultures and walks of life. Whether they are employees, distributors, or citizens in the community, Amway touches their lives for better. India with its rich reservoir of will, talent and enterprise is perhaps the most fertile ground for the Amway Corporation. In short it has made substantial value addition to Indias social economic life. The focus of this project is based on studying a single organization i.e The Amway Corporation. This research has been


Bibliography: t@ PuudPy.OUQorq.17rl/ZqPLJ5LsCiS80kD9b0NXCQAkuq89gVXbHZa5QiIFAQjMx_i)DN(4662ouoOKQrFI4 r.npmwcL1.AC(nq@InglhtQ46tJ

You May Also Find These Documents Helpful

  • Good Essays

    strategy marketing

    • 1254 Words
    • 4 Pages

    1. What is a blue ocean strategy? What is a red ocean strategy? Explain these from the perspective of company, competition, costs, and markets.…

    • 1254 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Marketing Strategy

    • 2075 Words
    • 6 Pages

    It seems ambiguous whether the Kindle Fire can be categorized as a tablet or e-reader. Nowadays, these two terms are looking and performing quite similarly thus making it difficult to tell them apart. There are some important differences between the two that will prove useful in making this distinction. The first is screen size as the Kindle Fire has a 7-ich screen, which is consistent with most other e-readers. In contrast, tablets come in a range of sizes but some of the more popular ones such as the i-Pad can have 10-iche screens. Another key differentiator is the software in each product; the i-Pad runs on the iOS, which has extensive online stores that have thousands of apps. They allow for a lot of options when you can have the option to download a second web browser outside of the one pre-installed. The Kindle Fire runs a special proprietary version of Android owned by Amazon with fewer features and available apps.…

    • 2075 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    marketing strategies

    • 332 Words
    • 2 Pages

    education” according to Lauterborn (1990). The Mix has its origins in the 60’s: Neil Borden (1964)…

    • 332 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Marketing Strategy

    • 2181 Words
    • 9 Pages

    Marketing mix is an important element to start a new business. It is include 4Ps which are product, place, price and promotion. In our project, we focused on these 4Ps to achieve our goal. We wrote our survey questions considering the 4Ps to investigate people’s opinion and start thinking about our marketing strategy for the online shopping website. Furthermore, after finishing the survey and investigated peoples’ views, we decided how to design our website and market it to satisfy our customers. In this report, we will talk about product, place, price and promotion strategies in details. Moreover, we will mention our ideas for marketing our website.…

    • 2181 Words
    • 9 Pages
    Better Essays
  • Powerful Essays

    Marketing Strategy

    • 992 Words
    • 4 Pages

    This project focuses on the benefits and importance of capitalizing digital spending habits of the Millennial Generation, also known as Generation Y. It has been developed to assist firms in increasing online sales. The study begins with a situation analysis of the Millennial Generation. This includes the macroenvironment comprised of demographic, economic, sociocultural, political/legal, and technological trends that impact this generational cohort.…

    • 992 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Strategy Marketing

    • 2452 Words
    • 10 Pages

    Government transformation program introduced by Prime Minister ; Dato’ Seri Mohd Najib bin Tun Abdul Razak has caused a paradigm shift to all walks of life to all Malaysian regardless of race, gender, big or small and medium companies are feeling the heat, pressure and expectation from the government transformation program. It took me 6 months to start absorbing and apply the whole concept into my working experience and environment. In the early 1990’s, our former prime minister; Tun Mahathir Mohammad has created the path for ‘Privatization”. Emerging, 2012, the government transformation program which is masterminded by our Prime Minister YAB. Dato’ Seri Mohd Najib bin Tun Abdul Razak has created a new wave for a government agency especially SIRIM to wave the storm and hurdles in meeting the government expectation. It is rather difficult for an agency well – known for its’ research, standard and compliance to transform from its’ current role as a government advisory for Industrial and National standards with major focus on standards and quality into a dynamic business and commercial entity. In the early establishment, SIRIM was in the monopolistic situation and transforming into business entity will be a big task to embrace. Pursuant from this new era, I have to stormed the weather and strategizing the move and action to ensure the organization that I am driving will be able to survive, sustain and relevant under the new government transformation program. It is rather a huge task to shoulder as SIRIM is still under the shadow of government entity, thus the element of “Relationship Marketing Management” element and perspective is a new…

    • 2452 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Strategy Marketing

    • 3950 Words
    • 16 Pages

    We are going to do project in order to figure out problem found in the portfolio of Café De Carol. Since it shown that the growth rate of the sale and revenue in slow slope, so we try to research and plan strategy to help the company, by using the methodology in Strategic Marketing Management to solve. That would be involving GE matrix, Positioning, Growth Strategy.…

    • 3950 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    All About Marketing Strategy

    • 70914 Words
    • 284 Pages

    have grown 15 per cent in the last one year. ITC, which has done well for itself in categories like flour, salted snacks, confectionaries and biscuits, has so far shied away from instant noodles; its cooks and experts have not been able to come out with a unique flavour to take on Maggi. GSK has chosen Horlicks Foodles for its entry into salty…

    • 70914 Words
    • 284 Pages
    Good Essays
  • Powerful Essays

    marketing strategy

    • 9252 Words
    • 38 Pages

    Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.…

    • 9252 Words
    • 38 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing Strategy

    • 318 Words
    • 2 Pages

    Marketing Strategy Assignment 2012 Market Dynamics Competition Model of Shampoo Industry PALLAVI SRIVASTAVA, ROLL NO 55 SIMSR Shampoo Industry in India Types of Shampoos Shampoo market is segmented into: * Cosmetic (shine, health, strength) * Anti dandruff * Herbal Shampoo Market in India * Size of Shampoo market is Rs 9000 mn *…

    • 318 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Marketing Strategy

    • 9582 Words
    • 39 Pages

    MKTG 1199 - MARKETING PRINCIPLES PRODUCT/SERVICE CHOSEN: CHAROEN POKPHAND FOODS (CPF) READY MEAL Table of Contents 1. Executive Summary ………………………… ……………………………………………….…

    • 9582 Words
    • 39 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing Strategy

    • 5973 Words
    • 24 Pages

    ▪ Competences: capability to deliver something (resources; financial, human, technological…). Resources ( competence ( core competence ( competitive advantage (perceived value & relative cost)…

    • 5973 Words
    • 24 Pages
    Powerful Essays
  • Best Essays

    Marketing Strategy

    • 4242 Words
    • 17 Pages

    SUMMARY................................................................................................................................................. 2 INTRODUCTION...................................................................................................................................... 3 A. CURRENT SITUATION...................................................................................................................... 1 1. ENVIRONMENTAL AUDIT: .............................................................................................................................4 1.1 External Environment:............................................................ Error! Bookmark not defined. a. b. Maro Environment: ..................................................................................................................................8 Micro Environment: .................................................................................................................................8…

    • 4242 Words
    • 17 Pages
    Best Essays
  • Powerful Essays

    Marketing Strategy

    • 7084 Words
    • 29 Pages

    An Internship Report Presented in Partial Fullfillment Of the requirement for the Degree Bachelor of Business Administration…

    • 7084 Words
    • 29 Pages
    Powerful Essays
  • Powerful Essays

    Marketing Strategy

    • 5966 Words
    • 24 Pages

    Steeped Tea is a family-owned business, founded by Tonia Jahshan who runs the business with her husband Hatem Jahshan. The story of the company is one of personal achievement and entrepreneurship, aided by their Dragon Den success. The direct-selling model which the company utilizes is currently a rapidly expanding industry in Canada and the U.S. Steeped Tea products are promoted directly to customers so they can experience the products in a relaxing and social atmosphere at an in-home presentation. We have determined that this method is what differentiates Steeped Tea from the competitors and have recommended a marketing strategy focused on increasing the current number of independent consultants, specifically in Ontario.…

    • 5966 Words
    • 24 Pages
    Powerful Essays