Course Outline Business Communication I Course Instructor: Prof. Manujata Contact: Faculty Room : F 15 (Sutlej) Course Objectives: • Understand Self • To enable understanding of basics of communication • To impart knowledge about communication theory and develop skills in oral and non verbal communication; listening and interpersonal skills Pedagogical Methods: • Lectures • Case Discussions • Written Assignments • Classroom Activities
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Name Gender Occupation 1) Shopping is a _________ experience for you. (Please circle the most relevant option) 1. Pleasant 2. Fun 3. Exciting 4. Stressful 5. Boring 2) Do you prefer shopping with people or by yourself? 6. With people 7. By myself 3) Is your shopping for apparel planned or unplanned? (Please circle the most relevant
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CHAPTER 2 – MOTIVATION MOTIVATION 1. NEEDS- Why do consumers do what they need to do? 2. MOTIVATION- is the driving force within individuals that compels them to action. Motivation (in consumer behaviour)- what leads the consumer to search‚ but‚ consume and dispose of products. 3. GOALS- What do consumers want to achieve? i.e. desired ends 4. LAYERS OF REASONS: means-end-analysis NEEDS Need- any human requirement Type of Need Definition Example Application Innate aka biogenic
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SYNOPSIS A Project report on consumer buying behavior (cbb) of t.v. sets Session 2009-11 Submitted by: Group # 03 section a PGDM (General) sem- 1 Submitted to: Ms Shivani Bali Faculty‚ Quantitative Methods for Management. TABLE OF CONTENTS Contents Page
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Customer Behaviour – Preference and Patterns in the snack industry 1. Select a topic Customer Behaviour – Preference and Patterns in the snack industry We will approach this topic in the light of snack industry‚ especially in the context of Indian Wafer industry. We chose this topic as at the root of any marketing strategy it is the customer and his preferences. Without an understanding of the customers buying patterns it‚ a company would spend huge amounts of time and money behind the wrong
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CONSUMERS’ buying BEHAVIOUR IN PURCHASE OF laptop Table of Contents ACKNOWLEDGEMENT 4 ABSTRACT 5 INTRODUCTION 6 BACKGROUND 8 What is the Consumer Behavior Report? 9 What is the Portable Laptop Trends Report? 9 Future Laptop Trends 9 CONSUMER BEHAVIOR REPORT 10 RESEARCH METHODOLOGY 10 Data Collection 10 Questionnaire Design and Measures of Constructs 11 DATA ANALYSIS and RESULTS 12 Demographic Profile
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Q1. Are you using DTH? a. Yes b. No Q2. Which DTH Service you are using? a. Airtel b. Videocon DTH c. Dish TV d. Tata Sky e. Big TV Q3. Reason for using particular DTH Services? a. Package Cost b. Installation Charge c. Universal Remote d. Other Reasons Q4. Are you aware about the service quality‚ tariffs and Installation charge of all other DTH Services? a. Yes b. No Q5.
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perspective that much of consumer behaviour resembles action in a play) • Each consumer has lines‚ props and costumes that are necessary to a good performance. Since people act out many different roles they may modify their consumption decisions according the particular play they are in at the times. The criteria that they use to evaluate products and services in one of their roles may be quite different from those used in another role. • Another way of thinking about consumer roles is to consider
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CONSUMER BUYING BEHAVIOUR OF LAKME | SUBMITTED BY: AKANKSHA ARORA- 10BSPHH010050 DEBOPRIYA SAHA- 10BSPHH010213 DIPIKA AGARWAL- 10BSPHH010233 RISHIKA SHARMA- 10BSPHH010634 VRINDA BAJLA- 10BSPHH010888 TABLE OF CONTENTS Overview of Industry and company profile Marketing Mix SWOT Analysis Brand Equity of Lakme Perception and Attitude of consumers Promotional strategies of Lakme How Lakme influences Consumer Behaviour
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Effect of Sales Promotion Activities on Consumer Buying Behavior SUBMITTED TO: Prof. Sunil bhardwaj Submitted by: DR. AKSHAY TYAGI (08BSHYD0049) AMIT SINGH BISHT (08BSHYD0077) ASHUTOSH KUMAR SHARMA (08BSHYD0160) LAVEENA GUPTA (08BSHYD0839) SUGANDHA CHAWLA (08BSHYD0375) SECTION E DATE 22 DEC 2008 INTRODUCTION Consumer has been playing the key role in the business growth models of all sectors. The change from “Push” to “Pull” strategy has opened up doors for research on
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