Consumer Behaviour

Topics: Writing, Communication, Nonverbal communication Pages: 5 (635 words) Published: March 5, 2013
Course Outline

Business Communication I

Course Instructor: Prof. Manujata

Faculty Room : F 15 (Sutlej)

Course Objectives:
• Understand Self
• To enable understanding of basics of communication
• To impart knowledge about communication theory and develop skills in oral and non verbal communication; listening and interpersonal skills

Pedagogical Methods:

• Lectures
• Case Discussions
• Written Assignments
• Classroom Activities
• Role Plays

Primary Teaching Book & Reading Material:
Chaturvedi, P.D. and Mukesh Chaturvedi, Business Communication: Concepts, Cases and Applications, Pearson Education, 2011

Other Suggested Readings(Books):
• Lesikar, R.V. and J.D. Petitt, Jr. Business Communication: Theory and Application Homewood III; Richard D. Irwin. • Guffey, Mary Ellen, Essentials of Business Communication, 5e, South Western College Publishing, a division of Thomson Learning. • Mehra, Payal, Business Communication for Managers, Pearson (India), 2012. • Sharma, R.C & K. Mohan, Business Report writing and Correspondence (TMH).

Other Course Policies:
1. Students are expected to be present in the class rooms for the lectures before the instructor. Late entrants will not be allowed entry in the classroom. 2. Students are expected to be punctual in all respects and they should try to submit their assignments before the last date of submission. 3. Students must bring along the prescribed text book for every session. 4. Assignments and projects should be the original work of a student. Plagiarism is viewed very strictly and would lead to deduction of marks. 5. Students absenting themselves from a session due to involvement in co-curricular and extra- curricular activities must present written application letter, duly signed by the concerned authorities. 6. Since a major part of internal evaluation will take place during in-class sessions, it is advisable that students do not absent themselves from any of these sessions as it will otherwise hamper the assessment of the concerned student.

Exams: Internal (50%), End Term Written Exam (50%)

Class Participation: Students' performance is evaluated continuously throughout the Trimester by way of their participation in the classroom discussion, case studies, project work, presentation, assignment, quizzes, etc. Hence, all students are expected to actively participate in all classroom activities.

System of Evaluation
Based on participation in classroom activities (Letter/Memo/Email writing, Speaking, Listening Skills, Theatre Technique, etc. Total 50 marks)

Topics to be covered:

|Session No |Session-wise Plan |Reference Chapter/ Case |Practice Questions | |1 |Self Awareness and Self Assessment |Activity Based | | |2 |Meaning |Ch-1 of Text Book; case: The | | | |Functions and |Profile of an Effective | | | |Importance of Communication in Business Organisation |Communicator | | |3 |Elements of Communication |Ch-1 of Text Book |Activity on communication | | |Communication Barriers | |barriers | | |Principles of Business Communication. | | | |4,5 |Classification of Communication – Verbal and Non-verbal |Ch-4,7 of Text...
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