EMPLOYEE BRANDING Companies‚ today are resorting to unique ways to foster their brand image. And how are they doing it? Through large hoardings? Unique tie ups? Celebrity endorsements? No. Why spend on external resources when they can look internally for help‚ that too for free. Meet the new brand ambassador. YOU‚ the employee. Here is how you can play a significant role towards building a successful employee brand. You are making an airline ticket booking for your next trip. And what exactly influences
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Employee Branding: Employee branding is how employees adopt the organizational culture and how the culture influence employees in achieving the band image which is the prime goal of an organization. It is a process of training the employees and makes them understand their responsibilities and their duties with proper motivational factors to reach and build good brand image of the organization with customers. The employee brand is the image presented to an organization’s customers and other
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QUESTIONNAIRE ON EMPLOYEE MOTIVATION:BASIC NEEDS: Q.1. The salary increments given to employees who do their jobs very wellmotivates them. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagreee) Strongly disagree Q.2. Financial incentives motivates me more than non financial incentives. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagreee) Strongly disagree Q.3. I am satisfied with the salary I draw at present. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagreee)
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JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL JÖNKÖPING UNIVERSITY Employee Branding at a pharmaceutical company Bachelor Thesis in Business Administration Authors: Niclas Månsson Erik Thorsén Mikael Törnqvist Tutor: Jönköping Jean-Charles Languilaire JUNE 2010 JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL JÖNKÖPING UNIVERSITY Acknowledgement We would like to thank all participants at Company X for their involvement and especially express our gratitude to the CEO for his support. We also thank
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QUESTIONNAIRE ON STUDY OF ABSENTEEISM Name: _____________________ Department & Designation: _____________ Age: ________________ No. of years of service: _____________ I. Job Satisfaction and Income: 1. My job in company is very interesting. Not at all To some Extent Average To great Highly Extent Interesting 2. Reason for taking employment: To spend time. Forced by family Members. To take care of my family. Liking of the work. II. Work atmosphere
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Questionnaire 4. Monthly Income: A) Below Rest. 10‚000 B) 10‚000- 20000 C) 20‚000-30000 D) Above 30‚000 5. Education Qualification: A) Under graduation B) Post – graduation 6. Marital Status A) Married B) Unmarried 7. Years of experience: A) Less than 1yr B) 1-2 yrs C) 2-3 yrs D) 3-4 yrs E) Above 4yrs Please indicate your level of agreement in connection with various Factors: 1. Strongly agree 2. Agree 3. Neither agree nor disagree 4. Disagree 5. Strongly Disagree Work Environment
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1. How is your relationship with the Reporting manager? A) Excellent B) Very good C) Good D) Poor E) Worst 2. Do you have Rewards and recognition on your achievements? •Yes () •No () 3. Is it important that appreciation for your work by your coworkers and supervisors? •Yes ( ) •No ( ) 4. Are the Facilities provided by the organization good (cafeteria‚ transport and other corporate services)? •Yes ( ) •No ( ) 5. How do you rate the infrastructure and equipment provided
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Questions for an exit interview • Tell me about how you’ve come to decide to leave? • What is your main reason for leaving? • What are the other reasons for your leaving? • Why is this important‚ or so significant for you? • Within the (particular reason to leave) what was it that concerned you particularly? • What could have been done early on to prevent the situation developing/provide a basis for you to stay with us? • How would you have preferred the situation(s)
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QUESTIONNAIRE Dear Sir/ Madam‚ I am doing a research work on Employees Training Effectiveness. I would request you to kindly spare some time to fill up this Questionnaire. Thank you very much for your cooperation. Name : Age : Sex : Designation : Department : 1. How many training programs have you attended? Less than 5 5-10 More than 10 2. How many training programs have been arranged in the past one year? One Two Three More than 3 3. Are you satisfied with the
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hatch back car 3. To know which is the current market leader in the hatch back car segment 4. To know whether branding plays major role in buying decision of customers Hypothesis H1: Buying decision of the car customers is dependent on the Brand identity of the company. H0: Buying decision of the car customers is not dependent of the Branding identity of the company. Questionnaire Q1. Which among the following cars would you rate for better Price (Value for money)? * Maruti swift
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