• Resort Study
    with other research in order to develop “green” apparel customer marketing solutions and product lines. Hopefully, this study will impact other researchers within the apparel industry to conduct further studies and discover the trends among consumers and the necessity of producing eco-friendly apparel...
    Premium 18800 Words 76 Pages
  • Researcher
    Executive Summary Pollution is one of the headaches vexing humans in the 21st century. Companies are exploring ways to demonstrate their social responsibility through environmentally friendly acts and consumers are seeking eco-products or consumption behaviors. Having realized this trend...
    Premium 5213 Words 21 Pages
  • A STUDY ON DEMAND ANALYSIS OF ECO- FRIENDLY PRODUCTS WITH SPECIAL REFERNCE TO JUTE PRODUCTS
    awareness among consumers of the versatile, eco-friendly nature for jute fabric itself. Yet this century still provides a livelihood to more than 250000 mill workers and more than 4 million families of farmers. Its uses are statements about ecological awareness as it is fully bio-degradable and eco...
    Premium 5780 Words 24 Pages
  • Feasibility
    eco-friendly and fashionable, a business name that will enable us to introduce more related items in the future and will have impact on our customers will be BanaFiber's Couture. The initial fund of Php600,000 will come from the combined savings of the owners of BanaFiber’s Couture. This amount is...
    Premium 2220 Words 9 Pages
  • “Fashion for the Next Generation: a Case Study on Kids Branded Clothes
    : The consumer survey was conducted to gather the required information .The questionnaire was administered to the consumers visiting the apparel stores and a large number of respondents were also contacted in their houses, offices and colleges. Scaling procedure: The likert scale was used as a...
    Premium 4789 Words 20 Pages
  • Thesis
    array of goods from groceries, apparel, household accessories and furniture at very affordable prices. During that time, the one-stop shopping philosophy was still a novel idea to consumers but with the excellent service and quality products it provided, it did not take long for Puregold to make its...
    Premium 5137 Words 21 Pages
  • Consumer Satisfaction and Loyalty
    retail in India. These consumers are also increasingly exposed to environmental issues and want to use eco-friendly products (including apparel) to do their bit for the society. Though this concept is at a very nascent stage in India, apparel companies are reacting by 'going green' and using natural...
    Premium 16490 Words 66 Pages
  • Exploring the Eco-Fashion Trend: How Are Youths' Perceptions Contributing to Its Popularity?
    shown that by combining an eco-friendly production process with fashion-orientated behaviors may identify the degree to which consumers are more willing to purchase eco-apparel (Cervellon, Hjerth & Ricard, 2011). For those that want to express their values in regards to being eco-friendly but also...
    Premium 4982 Words 20 Pages
  • Analyse Impact of Eco friendly labels
    Question examined in the study: Could Malaysian Consumer awareness of an eco-label strengthen the preference they would give for the corresponding environment friendly product 1.2 Recent measures taken for promoting environmentally friendly practices in Malaysia There have been various measures...
    Premium 4816 Words 20 Pages
  • Eco-Friendly Baby Bonnets Market Analysis
    it is not inconvenient (Niinimaki, 2010). One form of inconvenience consumers reported as a deterrent to purchasing eco-friendly apparel is uncomfortable materials (2010). Bamboo fiber, unlike other environmentally friendly fibers is specifically known for its soft hand, making this fiber very...
    Premium 7829 Words 32 Pages
  • Consumer Behaviour Towards Branded Apparels
    used to promote awareness on ethical/sustainable fashion. Consumer behavior 50 6 August 2011 Appendix A STUDY ON CUSTOMER PREFERENCE TOWARDS PURCHASE OF APPARELS QUESTIONNAIRE 1. Name : 2. Gender: 3. Age: (a) Male (a) below 15 (b) 15-20 (b) Female (c)21-25(d) above 25 4...
    Premium 14277 Words 58 Pages
  • Data Research
    marketing approach is utilized as mere competitive edge. Though it’s the responsibility of the firm to produce products, which are having minimum impact on the environment, but ultimately it’s the consumer who is having responsibility to use eco friendly products. Income level of the family affects the...
    Premium 819 Words 4 Pages
  • Pro-Environmental Concern Influencing Green Buying: a Study on Indian Consumers
    which preserves environmental resources and at the same time deliver value added products and services (Chitra, 2007). Some of the greatest challenges faced by these firms are changes in consumer preferences for the eco-friendly products, suspicion of eco-friendly advertising claim, unfavorable consumer...
    Premium 3089 Words 13 Pages
  • Organic Nature
    green clothing did not offer an adequate amount of information to consumers. They were unsure of exactly what “environmentally friendly” meant and how the products they had seen were environmentally friendly. Additionally, most of the participants agreed that a well–established eco–label for apparel...
    Premium 6096 Words 25 Pages
  • Green Marketing
    questionnaire is believed to be good enough to infer to the total population. Figure 3.2 – Age group Table 3.1 - Correlations between Age and being informed eco-friendly and Biodegradable Packaging | 1 | 2 | 3 | 1 | Pearson Correlation | 1 | .326** | .338** | | Sig. (2-tailed) | | .000 | .000...
    Premium 9477 Words 38 Pages
  • Market Research on Luxury Watches
    negligible. Companies also need to respond to product innovations. The Citizen eco-friendly watch has been well received in India and is reportedly selling well in its price bracket, eliminating the trouble of replacing batteries and encouraging the use of multiple watches. Apparel brands such as...
    Premium 4003 Words 17 Pages
  • Marketing Analysis
    comparison to high street pricing. The primary research questionnaire analysis helped to understand the position of supermarkets. The impression of the apparels sold in a supermarket was considered as basic, value for money, cheap clothing aimed at the younger customers. The attitude of consumers...
    Premium 18165 Words 73 Pages
  • Top 10 Malls
    questions based on preference rating. METHOD OF APPROACH : Administering questionnaire in direct personnel interview. SAMPE SIZE: The number of consumers surveyed for research study was 120 respondents. SAMPLING PRODUCERS: To get most feasible and accurate result, stratified random...
    Premium 10137 Words 41 Pages
  • Grocery
    capita income in India is low and it remains a huge market, even for costly products. Consumer behavior is complex and very often not considered rational. The recent trends which are found in the Indian market are celebrity influence, online shopping, freebies and popularity of eco-friendly products...
    Premium 3432 Words 14 Pages
  • Hennes & Mauritz AB
    stores through which it serves fashion conscious and aesthetically inclined numerous men and women in US, UK and Europe with all the exquisitely designed apparel. Possibly the main reason for the mind boggling popularity of H&M is its ability to cater to subtle differences in tastes and preferences that...
    Premium 1228 Words 5 Pages