QANTAS CASE ANALYSIS REPORT MARK ANTHONY ANDRIJCICH STUDENT NUMBER – 10513924 MGMT3347 – STRATEGIC MANAGEMENT SEMESTER 2‚ 2011 TUTORIAL 4 – MONDAYS‚ 15:00 ROOM BUSN:161 – THE CULLITY TUTORIAL ROOM TUTOR – DOUG MOFFAT INDIVIADUAL CASE ANALYSIS REPORT TABLE OF CONTENTS EXECUTIVE SUMMARY……………………............................3 EXTERNAL ANALYSIS OF QANTAS………………………...4 --Industry --General Environment Analysis --Six General Elements --Demographic --Economic
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Business Studies Qantas Case Study CHAPTER 4 2. Situational Analysis Swot Analysis of Qantas Strengths: Extensive network / part of the One world alliance Excellent airport locations and facilities Globally recognised brand name and logo Excellent safety record – probably the best in the world (not one death on a Qantas flight) Operational excellence: Qantas has twice won the Cumberbatch trophy for engineering excellence. Weaknesses: Speculation that British airways will quit
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company. Qantas which was founded in 1920 was first only a domestic airline. Eventually the company began travelling internationally and started expanding itself into the global market. Qantas today has become Australia’s national airline and one of the world’s leading long distance airlines. To become one of the worlds’s leading airlines; Qantas expanded into the global market in numerous ways. Qantas became involved in global alliances
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Table of Contents Introduction: Error! Bookmark not defined. Background 2 Business description Error! Bookmark not defined. Vision 2 Swot Analysis........................................................................................................................... Strength.......................................................................................................................... Weakness..........................................................
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THE QANTAS GROUP 108 Independent Auditor’s Report to the Members of Qantas Airways Limited REPORT ON THE FINANCIAL REPORT We have audited the accompanying Financial Report of Qantas Airways Limited (Qantas)‚ which comprises the Consolidated Balance Sheet as at 30 June 2011‚ and Consolidated Income Statement‚ Consolidated Statement of Comprehensive Income‚ Consolidated Statement of Changes in Equity and the Consolidated Cash Flow Statement for the year ended on that date‚ notes 1 to 36 comprising
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Qantas Case Study Qantas is an Australian icon. Australia’s national airline has enjoyed a long history as a profitable business‚ a respected brand name and has a deserved reputation for safe and reliable travel. For a small country of 22 million people‚ the Australian domestic airline industry is significant. The high level of urbanization of Australia’s population‚ the long distances between major urban centres‚ the lack of high speed trains and the importance of Australia’s tourism industry
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Criterion Maximum Mark Your mark Research and analysis of company information 5.0 4.0 Considerations of constraints impacting organisational strategy 5.0 3.75 Application of relevant theories of strategy 5.0 3.75 Development of argument and applied critical thought 5.0 4.0 Written communication & referencing 5.0 3.25 Total marks /25 18.75 EXECUTIVE SUMMARY The report has discussesd and appliesd theoretical concepts and principles of strategic management
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QANTAS CASE STUDY The History of Qantas Qantas is Australia’s largest domestic and international airline. Although Qantas is primarily a passenger airline‚ air freight is also an integral part of its core business. Other Qantas operations include catering‚ tourism and E-commerce devoted to transport and travel. It was founded in the Queensland outback in 1920 as the Queensland and Northern Territory Aerial Service (QANTAS). The company began its operations with one aircraft providing joyrides
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Volume 21 • Number 3 • July 2013 Contents The Long Haul: The QANTAS – Emirates Alliance................................................ 2-4 Introduction....................................................................................................... 2 QANTAS SWOT Analysis. ................................................................................. 2 Strengths. ..................................................................................................
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Qantas Qantas is a domestic budget airline established in Australia since 1920. The first operated aircraft of this company is an Avro 504K carried two passengers and one pilot. It is one of the airline company underwent the trading transformation during mid-century by the end of the last century. The airline commences to expand by the end of the wars. Qantas foresees there would be the huge growth in the civil air transport. In this case‚ it expands the range of the airplane and bye the new airline
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