Qantas Market Analysis

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Table of Contents

Introduction:Error! Bookmark not defined.
Background2
Business descriptionError! Bookmark not defined.
Vision2
Swot Analysis........................................................................................................................... Strength.......................................................................................................................... Weakness....................................................................................................................... Opportunity......................................................................................................................

Threat............................................................................................................................. Porter’s Five ForcesError! Bookmark not defined.
Threat of New EntrantError! Bookmark not defined.
Power of Suppliers:Error! Bookmark not defined.
Power of consumerError! Bookmark not defined.
Product SubstitutesError! Bookmark not defined.
Industry CompetitionError! Bookmark not defined.
RecommendationsError! Bookmark not defined.
ReferenceError! Bookmark not defined.

INTRODUCTION
Our purpose in this case study is to research the Swot analysis and Porter’s five forces that impacts Qantas, its stakeholders and strategies in the domestic market. We will look at strength weakness of the Qantas and then also external threats ad opportunities that can affect the company. Then we would look at Porter’s five forces which are the competitors, suppliers, consumers, product substitutes and new entrant. (Fleisher, C. and Bensoussan, B., 2007). To undertake the case study, primary/qualitative (Qantas Web site) and secondary/quantitative (Internet journals, reports and news) data was collected. BACKGROUND

Qantas was formed by Paul McGuiness, Hudson Fysh, Fergus McMaster and Arthur Baird in Winton, Queensland on 16 November 1920. Qantas owes its name from Queensland and Northern Territory Aerial Services Limited. Qantas Group airlines offer services to 173 destinations in 42 countries – 59 in Australia and 114 in other countries (including those operated by code share partner airlines) and carried 38 million passengers in 2008/09. The Group fleet numbered 246 aircraft (at 1 March 2010) and the company employs around 35,000 people worldwide maintaining over 4700 flights by Qantas and1900 flights by Jetstar each week. (viewed 12 may 2010,< http://www.qantas.com.au>)

VISION
The Qantas Group has a long term vision to operate world’s best premium airline, Qantas, and the world’s best low fares carrier, Jetstar. To attain this, Qantas group is focused on achieving these fundamentals:

* Safety is our first priority:
* Right aircraft, right routes:
* Customer service excellence:
* Operational efficiency:
(Qantas Annual report)

SWOT ANALYSIS

SWOT analysis is used to evaluate the fit between an organization’s internal environment (strengths and weakness) and its external possibilities (opportunities and threat) (Fleisher, C. and Bensoussan, B., 2007)

STRENGTH

Strong Market Position

* Qantas Airways ranks among one of the leading airlines in the world. The group captures over 30% share in the world airline market over 65% share in domestic market, Australia. (Datamonitor on Qantas) * As per Australian government's Bureau of Infrastructure, Transport and Regional Economics (BITRE), in year 2009 Qantas had the best on time performance in 2009 and also had the lowest overall flight cancellation rate out of Australian airlines Network of flights

* Qantas operates 4700 flights each week to more than 70 destinations around the world where as Jetstar operates 1900 flights in 50 destinations Australia, Asia, America and New Zealand (Qantas annual report...
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