Qantas strategies Analysis
Criterion
Maximum Mark
Your mark
Research and analysis of company information
5.0
4.0
Considerations of constraints impacting organisational strategy
5.0
3.75
Application of relevant theories of strategy
5.0
3.75
Development of argument and applied critical thought
5.0
4.0
Written communication & referencing
5.0
3.25
Total marks
/25
18.75
EXECUTIVE SUMMARY
The report has discussesd and appliesd theoretical concepts and principles of strategic management into analyzing the environment context where to Qantas Airways Limited operates.
It shows that, Qantas has a long history and sustainable development but needs to evolve in the global world. ization context, the company has to continue to participate in international activities to grab development opportunities. Besides that, the increasing competitive also challenges the corporation.
In order to be successful and take competitive advantages, strategy is the key element for every enterprise including Qantas. By researching and applying strategy analysis theoretical into Qantas case study, its current strategies are outlined and reviewed and some others are suggested. It approves the roles of strategies in create competitive advantages through cost leadership, differentiation and focusing.
.
Table of contents
EXECUTIVE SUMMARY ii
Table of contents iii
Table of Figures iv
1.0. INTRODUCTION 1
1.1 Background 1
1.2 Aims 1
Scope 1
2.0. INTERNAL ANALYSIS 2
3.0. EXTERNAL AND INDUSTRYIAL ANALYSIS 8
4.0. STRATEGY TO CREATE COMPETITIVE ADVANTAGE 11
4.2.1. Tangible differentiation: 13
4.2.2. Intangible differentiation: 13
5.0. CONCLUSION AND RECOMMENDATION 15
6.0. REFERENCES 16
7.0. APPENDIX 18
Table of Figures
Figure 1: Top 10 international airlines in Australia 2
Figure 2: Qantas’s resources from 2008-2012 3
Figure 3: Qantas Airways ratio analysis 4
Figure 4: Qantas Share price from 2008-2012 5
Figure 5: Qantas strategic
Maximum Mark
Your mark
Research and analysis of company information
5.0
4.0
Considerations of constraints impacting organisational strategy
5.0
3.75
Application of relevant theories of strategy
5.0
3.75
Development of argument and applied critical thought
5.0
4.0
Written communication & referencing
5.0
3.25
Total marks
/25
18.75
EXECUTIVE SUMMARY
The report has discussesd and appliesd theoretical concepts and principles of strategic management into analyzing the environment context where to Qantas Airways Limited operates.
It shows that, Qantas has a long history and sustainable development but needs to evolve in the global world. ization context, the company has to continue to participate in international activities to grab development opportunities. Besides that, the increasing competitive also challenges the corporation.
In order to be successful and take competitive advantages, strategy is the key element for every enterprise including Qantas. By researching and applying strategy analysis theoretical into Qantas case study, its current strategies are outlined and reviewed and some others are suggested. It approves the roles of strategies in create competitive advantages through cost leadership, differentiation and focusing.
.
Table of contents
EXECUTIVE SUMMARY ii
Table of contents iii
Table of Figures iv
1.0. INTRODUCTION 1
1.1 Background 1
1.2 Aims 1
Scope 1
2.0. INTERNAL ANALYSIS 2
3.0. EXTERNAL AND INDUSTRYIAL ANALYSIS 8
4.0. STRATEGY TO CREATE COMPETITIVE ADVANTAGE 11
4.2.1. Tangible differentiation: 13
4.2.2. Intangible differentiation: 13
5.0. CONCLUSION AND RECOMMENDATION 15
6.0. REFERENCES 16
7.0. APPENDIX 18
Table of Figures
Figure 1: Top 10 international airlines in Australia 2
Figure 2: Qantas’s resources from 2008-2012 3
Figure 3: Qantas Airways ratio analysis 4
Figure 4: Qantas Share price from 2008-2012 5
Figure 5: Qantas strategic