Qantas Case Study

QANTAS
CASE ANALYSIS REPORT

MARK ANTHONY ANDRIJCICH
STUDENT NUMBER – 10513924
MGMT3347 – STRATEGIC MANAGEMENT
SEMESTER 2, 2011
TUTORIAL 4 – MONDAYS, 15:00
ROOM BUSN:161 – THE CULLITY TUTORIAL ROOM
TUTOR – DOUG MOFFAT
INDIVIADUAL CASE ANALYSIS REPORT

TABLE OF CONTENTS

EXECUTIVE SUMMARY……………………............................3

EXTERNAL ANALYSIS OF QANTAS………………………...4 --Industry --General Environment Analysis --Six General Elements --Demographic --Economic --Global --Political/Legal --Socio-Cultural --Technological
--The Industry Environment --Michael Porter’s 5 Forces That Shape Strategy --Competitive Environment

INTERNAL ANALYSIS OF QANTAS………………................7 --Qantas’ Resources --Tangible Resources --Intangible Resources --Identification of Qantas’ Capabilities --Qantas’ Core Competency Analysis --Qantas’ Value Chain Analysis --Qantas’ Weaknesses --Qantas’ Strengths ANALYSIS OF QANTAS’ CURRENT STRATEGIES………10 --Business-Level Strategy --Corporate-Level Strategy

RECOMMENDATIONS……………………………..................11

REFERENCES…………………………………………………..14

EXECUTIVE SUMMARY

The report features both an external and internal analysis of Qantas, the current strategies employed by Qantas, followed by the author’s strategy recommendations for Qantas based on the internal and external analysis and in doing so provides an answer of yes to the question posed at the end of the Qantas Case Study;

References: Porter, M (2000), ‘The five competitive forces that shape strategy’, Harvard Business Review, vol. 86, no. 1, pp. 78-93.