Brasil Foods Case Study
1. EXECUTIVE SUMMARY
Brazil is the largest country in Latin America and the fifth in the world. Brazil's economy is the most powerful in the region and has a significant impact on world markets due to highly developed agriculture, mining manufacturing and services economic sectors. Brazil is the world's largest producer of coffee and sugar cane, and one of the largest exporters of agricultural products (Business Monitor International (BMI), 2011 1st Q, pp.47-48).
This assignment is about Brasil Foods, the largest Brazilian producer of meat and dairy. Today it has leading position in almost all its domestic sectors and strengthening its presence on the global market due to its potential. The globalization provides company many opportunities. First of all, it allows company to expand its market. Secondly, it is expected to raise the importance of country during the food crisis. Brazil with its rich resources is expected to be the largest supplier to the countries as China and India where the shortage of food will occur. In such circumstances, Brasil Foods, as the largest domestic producer, has all chances to become one of the largest producers in the world. Currently, company is considered as the largest world exporter of poultry and has much more growth. It is important for success of company to develop the effective and competitive strategic plan of entering to the new markets and to find the solution on how to decrease the risks.
In this assignment, author will analyze the main company’s tactics in its operation and decision making and the main influences of globalization on it. For successful completion of the work there are 4 main objectives of the work:
• To analyze the economy of Brazil, Its internal and external influences.
• To explore the Brasil Foods’ position in the domestic market by implementing PEST and Porter’s Five Forces analyses.
• To estimate its overall strengths, weaknesses, opportunities and threats in both markets, domestic and global.
Brazil is the largest country in Latin America and the fifth in the world. Brazil's economy is the most powerful in the region and has a significant impact on world markets due to highly developed agriculture, mining manufacturing and services economic sectors. Brazil is the world's largest producer of coffee and sugar cane, and one of the largest exporters of agricultural products (Business Monitor International (BMI), 2011 1st Q, pp.47-48).
This assignment is about Brasil Foods, the largest Brazilian producer of meat and dairy. Today it has leading position in almost all its domestic sectors and strengthening its presence on the global market due to its potential. The globalization provides company many opportunities. First of all, it allows company to expand its market. Secondly, it is expected to raise the importance of country during the food crisis. Brazil with its rich resources is expected to be the largest supplier to the countries as China and India where the shortage of food will occur. In such circumstances, Brasil Foods, as the largest domestic producer, has all chances to become one of the largest producers in the world. Currently, company is considered as the largest world exporter of poultry and has much more growth. It is important for success of company to develop the effective and competitive strategic plan of entering to the new markets and to find the solution on how to decrease the risks.
In this assignment, author will analyze the main company’s tactics in its operation and decision making and the main influences of globalization on it. For successful completion of the work there are 4 main objectives of the work:
• To analyze the economy of Brazil, Its internal and external influences.
• To explore the Brasil Foods’ position in the domestic market by implementing PEST and Porter’s Five Forces analyses.
• To estimate its overall strengths, weaknesses, opportunities and threats in both markets, domestic and global.
References: 3. Business Monitor International, 2012. Political outlook. Brazil Business Forecast Report. 2012 3rd Quarter, Issue 3, pp. 7-12. 4. Business Monitor International, 2012. Brazil Business Forecast Report. 2012. Q4 2012, Issue 4. 5. Business Monitor International, 2011. Agribusiness. Brazil Business Forecast Report. 2011 1st Quarter, Issue 1, pp. 47-54. 6. Business Monitor International, 2012. Infrastructure. Brazil Business Forecast Report. 2012 1st Quarter, Issue 1, pp. 41-57. 7. Business Monitor International, 2012. Key Sectors. Brazil Business Forecast Report. 2011 4 Quarter, Issue 4, pp. 37-45. 8. Datamonitor, 2012, BRF-Brasil Foods SA, Market Watch: Food; May, p16-21 9. Forbs, 2012 10. IHS Global Insight, 2012, Brazil: Country Monitor [pdf] Available through: [Accessed 16 July 2012]. 11. Lissardi, J., 2012 12. Marketline, 2012, PESTLE country Analysis report: Brazil, Brazil Country Profile; 23p p13-35. 13. Market Line, 2012. BRF-Brasil Foods S.A. SWOT Analysis; [pdf] Available through: [Accessed 25 July 2012]. 14. Research and Markets, 2011, Brasil Food& Drink Report Q1 2012, Business Wire [online], 12 June, Available through: [Accessed 16 June 2012]. 13. BIBLIOGRAPHY: 1. Brasil Foods, 2012 [online] available at: 2. Johnson, J., Scholes, K. and Whittington, R. 2008. Exploring Corporate Strategy. 8th ed., Essex: Pearson Education Limited. 3. Porter, M., 2008. The Five Competitive Forces that Shape Strategy, Harvard Business Review, January, pp.78-93