Case Study Analysi
Strategic Analysis of Emirates Airline
[Name of the Writer]
[Name of the Institution]
Table of Contents
Introduction 1
Section A (Situational Analysis) 1
1. Internal Analysis 1
1.1. Tangible Sources 2
1.2. Intangible Value 2
1.3. Established Value Chain 2
1.4. Key Strategies Employed 3
2. Customer Analysis 3
2.1. Customer (Market) Segmentation 4
2.2. Targeting & Positioning of Customers 5
3. Competitor Analysis 6
3.1. Competitive Strategic Factor Analysis 6
4. Industry Analysis 7
4.1. Threat of New Entrant 7
4.2. Threat of Substitute 7
4.3. Intensity of Rivalry 8
4.4. Bargaining Power of Buyer 8
4.5. Bargaining Power of Supplier 8
6. Environmental Analysis 8
6.1. Political factors 9
6.2. Economic Factors 9
6.3. Socio-cultural 10
6.4. Technological Factors 10
7. SWOT Analysis 10
8. Strategic Group Analysis 11
9. Value Chain Analysis 12
10. Ansoff’s Matrix 13
Section B (Reflective Analysis) 13
1. Marketing Objectives 13
2. Growth Strategies (if the objectives set refer to growth/improvement of current position) 14
2.1. The elimination of intermediaries 14
2.2. The use of alternative marketing channels 15
2.3. Resignation from the central reservation system 15
2.4. No paper tickets 15
2.5. Lack of cooperation with other airlines 16
3. Selection of Competitive Advantage 16
4. Marketing Mix Program 16
4.1. Price 17
4.2. Place 17
4.3. Promotion 17
4.4. Product 17
Conclusion & Recommendation 18
References 19
Strategic Analysis of Emirates Airline
Introduction The essence of strategic management in the enterprise is to increase the value of the company and ensure its stable development. Decisions among top management should be supported by the conscious use of appropriate techniques and methods. What 's more, they must correspond to varying conditions and complicated environment of the company. This report outlines some key areas of strategic management from the perspective of a given case study. More precisely the report is classified into two sections:
[Name of the Writer]
[Name of the Institution]
Table of Contents
Introduction 1
Section A (Situational Analysis) 1
1. Internal Analysis 1
1.1. Tangible Sources 2
1.2. Intangible Value 2
1.3. Established Value Chain 2
1.4. Key Strategies Employed 3
2. Customer Analysis 3
2.1. Customer (Market) Segmentation 4
2.2. Targeting & Positioning of Customers 5
3. Competitor Analysis 6
3.1. Competitive Strategic Factor Analysis 6
4. Industry Analysis 7
4.1. Threat of New Entrant 7
4.2. Threat of Substitute 7
4.3. Intensity of Rivalry 8
4.4. Bargaining Power of Buyer 8
4.5. Bargaining Power of Supplier 8
6. Environmental Analysis 8
6.1. Political factors 9
6.2. Economic Factors 9
6.3. Socio-cultural 10
6.4. Technological Factors 10
7. SWOT Analysis 10
8. Strategic Group Analysis 11
9. Value Chain Analysis 12
10. Ansoff’s Matrix 13
Section B (Reflective Analysis) 13
1. Marketing Objectives 13
2. Growth Strategies (if the objectives set refer to growth/improvement of current position) 14
2.1. The elimination of intermediaries 14
2.2. The use of alternative marketing channels 15
2.3. Resignation from the central reservation system 15
2.4. No paper tickets 15
2.5. Lack of cooperation with other airlines 16
3. Selection of Competitive Advantage 16
4. Marketing Mix Program 16
4.1. Price 17
4.2. Place 17
4.3. Promotion 17
4.4. Product 17
Conclusion & Recommendation 18
References 19
Strategic Analysis of Emirates Airline
Introduction The essence of strategic management in the enterprise is to increase the value of the company and ensure its stable development. Decisions among top management should be supported by the conscious use of appropriate techniques and methods. What 's more, they must correspond to varying conditions and complicated environment of the company. This report outlines some key areas of strategic management from the perspective of a given case study. More precisely the report is classified into two sections:
References: Anonymous (2013), Emirates and Air France-KLM declare war on costs. 2013. Flight Global [ONLINE] Available at: http://www.flightglobal.com/news/articles/emirates-and-air-france-klm-declare-war-on-costs-362466/. [Accessed on 7th May, 2014]. Anonymous, (2013), Emirates tops airline service quality survey. 2013. Dubai Trade [ONLINE] Available at: http://www.dubaitrade.ae/ar/-/events/details/104. [Accessed on 7th May, 2014]. Borenstein, S., “The Evolution of U.S. Airline Competition,” Journal of Economic Perspectives 6, 45-73 (1992). Brueckner, J.K. and P.T. Spiller, “Economies of Traffic Density in the DeregulatedAirline Industry,” Journal of Law and Economics 37, 379-415 (1994). Brueckner, J.K., “The Economics of International Codesharing: An Analysis of AirlineAlliances,” International Journal of Industrial Organization 19, 1475-1498(2001) CNBC Tim Clark, 2012. Speech to the International Aviation Club. [ONLINE] Available at: http://www.iacwashington.org/Resources/Documents/IAC%2520Speech%2520Sept.%25202012%2520Tim%2520Clark.pdf [Accessed on 7th May, 2014].