CHAPTER ONE INTRODUCTION 1.0 Background to the Study Every firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales‚ a substantial number of consumers must choose one’s product over and above that of its competitors on a substantial number of occasions. One of the surest way of ensuring this happens is to cultivate brand loyalty to one’s product or service. Brand loyal consumers are more likely to choose their preferred products and/or
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Simulation of Sales Promotions towards Buying Behavior Among University Students Abstract The purpose of this study was to examine the influence of sales promotion on buying behavior among university students. Specifically‚ Kongunadu Arts and Science College was chosen as study location. The research data was collected from 171 respondents. The data were collected using self-administrated questionnaires. This study found that there was no significant difference between gender and buying behavior
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Understand the role of promotion within the marketing mix Products and services of Apple Product range The product is at the heart of marketing exchange process. For this example we will take a 3D television ‚ that Apple sells. If the 3D television does not deliver the benefits the customer wanted ‚ or if it does not live up to the customer’s expectations‚ then this can be very costly for Apple Apple offer a range of products. They are not restricted to one product ‚ in fact ‚ Apple sells
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The strategy for setting a product’s price changes when the product is the part of a product mix. Mostly‚firms look for a set of prices that maximizes the profits on the total product mix where pricing is difficult because the various products have related demand and costs and face different degrees of competition. There are five different product mix pricing strategies that can be used for a firm. These are such as the product line pricing‚ optional-product pricing‚captive-product pricing‚ by-product
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going to give you. i. First a box of cake mix is already mixed and ready to go not much of a hassle to make‚ but the healthy cake balls require you to mix a bunch of different ingredients together. While it is time consuming if your making them with a friend or with your family members then it would be a great way to bond and talk. ii. Second the texture of the healthy cake balls is sort of rough because there is applesauce in it and a regular cake mix is going to be smooth and “normal”. b. The
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ILM Project Award in First Line Management The level of wasted stock from the pick & mix counter. Background The …… is an award winning visitor attraction in the UK . However is also and indeed primarily a conservation and educational charity which aims to entertain and educate visitors on the plight of the…….. The…..houses one of the finest …………. Onsite there is also a major research‚ breeding and conservation programmes‚ which work alongside similar charities worldwide. Role
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mixing had to evolve over the centuries and become better to keep the listeners satisfied. So the perfect mixing style‚ well cannot be simply explained‚ it can only be searched for‚ played‚ tested‚ and fade away like all of its predecessors. An amateur mix would not have contrast‚ is without a focal point‚ cluttered or noisy mixes‚ lack of clarity‚ hardly and intimacy/ feeling inconsistent levels and or dull uninteresting sounds. Through trial and error some mixing styles have been eliminated from the
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your cake to bake‚ and of course‚ it takes imagination‚ and a good dash of fun to decorate your cake and have fun as your making it. You can bake a cake either with a box mix or from scratch. Here you will learn how to make bake your own cake with a box mix. First thing you will need a boxed cake mix. You will need a boxed cake mix‚ a large mixing bowl‚ a large cake pan‚ an electric mixer or a large mixing spoon‚ a spatula‚ and measuring cups and spoons. You will need to wash your hands and work
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amazing‚ homemade banana bread? Well‚ I have a simple but mouthwatering‚ taste bud tickling recipe to share. This banana bread recipe is great to bake for a tasty treat or a family get-together. All you have to do is purchase all the right ingredients‚ mix the correct amounts of ingredients together‚ bake in the oven and enjoy! The first thing you will need to do when making banana bread is to go to the store to purchase all the ingredients. You can find everything you will need to make this wonderful
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their very own chocolate pud. Yes‚ this is the Heinz of brownies. Ok. So let’s get onto preparing for this microwave miracle. Firstly you are going to make sure you have a microwave‚ preferably in working condition. Then you will need something to mix and cook your brownie in. Using a small mixing bowl for the combining of ingredients‚ and then for the cooking my favourite thing to use is a small‚ deep coffee mug; but using a small mixing bowl will be suitable too. Make sure any item you use to cook
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