Marketing Mix 1.1 Current Product The Garnier Fructis fortifying cream shampoo colour last is one of a large assortment of shampoos on the market. In the midst of such a large range of competitors‚ Garnier has taken steps to make their product stand out. The product is distinctively designed with a dark red bottle‚ combined with a dark green cap and label. The opening cap is small and rounded and differs to the usual large opening cap of most shampoos. The general theme amongst shampoos is very bright
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L’Oreal Garnier Fructis Oil+Shampoo Introduction: L’Oreal‚ the French cosmetic giant has become one of the leading players in the salon products sector in India. It marks its presence with a portfolio of 15 brands that grew over the span of nearly two decades in the Indian market‚ having an annual growth rate of 30 percent with a market share of 10 percent in the urban area. These different brands were launched in order to cover various product categories. “The mass consumer brands L’Oreal Paris
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GARNIER SHAMPOO PROJECT OBJECTIVE: The objective of our project is to comprehensively research on one of the most successful sub-brands of L’Oreal- GARNIER. * Within Garnier‚ we have incurred a study on the hair care product range of Garnier that is Garnier Fructis and Ultra Doux. We have essentially focused on shampoos and conditioners. * We have researched on the brand perception of the product by the customers and customer loyalty towards the product. * The stress however has been
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Garnier Fructis Marketing Communication Strategy Introduced in 2003‚ Garnier Fructis was L’Oreal’s answer to major competitors such as Unilever and P&G’s mass-market products. Garnier Fructis entered the hair care market with its sleek and bright green bottles of extra creamy shampoo that smelled like fruits and was infused with natural ingredients. With its salon-inspired line of shampoos that ranged from dandruff control to color protection‚ Garnier Fructis’ objective was to capture market share
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Introduction Garnier Fructis is a beauty company that distributes hair care products worldwide. One of the most popular products distributed by Garnier Fructis is the extensive line of shampoo. Exploratory research has been conducted in order to explore and identify the target market for Garnier Fructis Shampoo. Garnier Fructis Shampoo is often perceived as a female product therefore; the product experiences lower awareness amongst male shampoo users. The aim of this report is to analyze
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Garnier fructis — Presentation Transcript 1. MARKETING MANAGEMENT 1 PRESENTATIONBRAND DOSSIER OF “GARNIER FRUCTIS” 2. AGENDAIntroduction to GarnierBrand Positioning and RepositioningStrategies Adopted Advertising Sales Promotion Segmentation Distribution StrategyTackling CompetitionSWOT AnalysisMarket Research AnalysisNet Take AwayRecommendation 3. INTRODUCTION TO GARNIER Garnier is a division of LOreal that produces hair careproducts‚ including the Fructis line‚ and skin
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Product BaWang Man’s Anit-hair Fall Shampoo Introduction The BaWang Man’s Anti-hair Fall Shampoo combines ancient Chinese wisdom with modern pharmacology and biotechnology to bring optimum hair care results to consumers. And this is effective to prevent the hair fall problem. Market Segmentation 1. Demographic segmentation Age: Over 30 years old Gender: Male Income: Middle income level Race: Chinese??? 2. Psychographic segmentation - Lifestyle The people who trust Chinese
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INTRODUCTION TO GARNIER Garnier is an international company and is a mass market cosmetics brand of L’Oréal‚ that has aline of extensive range of beauty products. The company sells and researches upon cosmetics products that are meant for body care‚ skin care‚ hair care‚ hair color and other beauty products.Products by Garnier ensure the customers that beauty is all about "taking care of yourself".It issold in several markets around the world. EARLY HISTORY OF THE BRAND AND ITS EVOLUTION OVER
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1. Introduction Promotion is the marketing term used to describe all marketing communications activities. Integration of all the elements of promotion mix is necessary to meet the information requirements of all target customers. This simply means that the promotion mix is not designed to satisfy only the prospective buyer or only the regular buyer. Some elements of the mix may be aimed at the target customer who is unaware of the product‚ while others may be aimed at potential customers who are
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is Garnier. Garnier is a company that produces cosmetics and hair care products. It was founded in 1904.For more than 100 years; Garnier has been creating new and available cosmetics to cover multiple beauty needs. Garnier is the second largest brand in L’Oreal group. Garnier is in the fast moving consumer goods sector. Garnier produces hair care products‚ including the Fructis line‚ and most recently skin care products under the name‚ Nutritioniste‚ that are sold around the world. Garnier is
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