"Project Report On Launching A New Product In Rural Area" Essays and Research Papers

Project Report On Launching A New Product In Rural Area

Rural India 2012 A Market Report By Vijya Research and Advisory Contents I. II. Introduction and Methodology Knowing the Rural IndiaPopulation Child Population Migration Literacy Employment Social Set up of Rural India III. Rural Economy Industries IV. Rural Income and Spending Rural Income Where rural India does spends? Rural Asset Ownership V. Roads Electricity Telecom Internet Post Office Finance VI. Living Condition in Rural India Rural Infrastructure Water and Sanitation Housing...

City, Demography, Developed environments 1521  Words | 5  Pages

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Marketing Plan For Rural Market Area FMCG Product

Marketing Plan For Rural Market Area – FMCG Product By:- Somendra Kumar Meena RURAL MARKET Rural Marketing can be defined as a function that managesall activities involved in assessing, stimulating, and converting the purchasing power of rural consumers into aneffective demand for specific products and services and moving these products and services to the people in rural areas to create satisfaction and a better standard of livingand thereby achieving...

Good, Market, Marketing 714  Words | 6  Pages

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New Product Development

New Product Planning and development New products are a vital part of a firm’s competitive growth strategy. Leaders of successful firms know that it is not enough to develop new products on sporadic basis. What counts is a climate of a products development that leads to one triumph after another. It is commonplace fro major companies to have 50percent or more of their current sales in products introduced within the last 10 years. Some Additional facts about new products are: • • • • • Many new products...

Management, Marketing, Marketing research 1478  Words | 4  Pages

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Homeless in the Rural Areas of the Philippiens

Homeless in the Rural Areas of the Philippines “The strength of a nation derives from integrity of a home. - Confucius” This quote emphasized that a home is significant for a nation. In a proper house or home values and moral starts and it is a basic foundation of the state. Therefore having a home will have an impact to a nation. In recent decades, Homeless is a major problem of states worldwide. (Shelter 2.0 2015) In a report, 100 million people are considered homeless.(Capdevilla 2005) Most...

Dan West, Heifer International, Homelessness 895  Words | 4  Pages

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Rural Marketing Strategies

RURAL MARKETING STRATEGIES The liberalization of the Indian economy in 1990s had for reaching consequences, which continued in to the non millennium. On the marketing front, there was the arrival of many well known MNCS, which are household brands in the international market. In the initial years, the focus was on the easily accessible, well developed urban market. Soon there was a proliferation of brands and intense competition, resulting in the near...

City, Coca-Cola, Marketing 2013  Words | 6  Pages

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New Product Development at Canon: The Contact Sensor Project

http://harvardbusinessonline.hbsp.harvard.edu/b02/en/common/item_detail.jhtml?id=396247 New Product Development at Canon: The Contact Sensor Project Publication Date: Mar 25, 1996 Availability: In Stock Author(s): Joseph L. Bower, Michael Partington Type: Case (Field) Product Number: 396247 Language: English Length: 27p NEW PRODUCT DEVELOPMENT AT CANON THE CONTACT SENSOR PROJECT AUTHOR(S): BOWER, JOSEPH L.; PARTINGTON, MICHAEL INTRODUCTION Merriam-Webster defines...

Innovation, Invention, New product development 1461  Words | 5  Pages

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Visiting a Rural Area

VISIT IN A RURAL AREA Prepared forMr. Sheikh Morshed Jahan Associate Professor Course Instructor: Bangladesh Studies Prepared byMd. Tamzidur Rahman Roll-05 Section-A Batch-BBA 19th Institute of Business Administration University of Dhaka March 6, 2013 1|Page Letter of Transmittal March 6, 2013 Mr. Sheikh Morshed Jahan Associate Professor, Institute of Business Administration, University of Dhaka. Sir, Here is the assignment on ‘Visit in a rural area’ that I prepared for our...

City, Rural area, Rural economics 1681  Words | 7  Pages

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Project Report on Lux

Marketing Project Report on Lux Soap By: Amit Kumar Sinha PGDMRM-002 IPE, Hyderabad Contents:         Company Profile – HUL Distibution Channel - HUL Product Mix – HUL Overview – Lux Soap Marketing Mix SWOT Analysis Competitor Analysis Market Segmentation  Recommendation  Reference Company Profile - HUL Company Profile - HUL • • • • • • • • • A 52% owned subsidiary of Anglo Dutch giant Unilever. India – 1888 India largest FMCG company Touching 2 out of 3 Indian consumer...

Brand management, Competitor analysis, Market research 988  Words | 6  Pages

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Case Study in Marketing Fmcg to Rural Consumer

Hindustan Lever's Project: Case Study in Marketing FMCG to Rural Consumer With the population of over 1.2 billion and vast territory, India maintains an annual economic growth rate of over 6.5% since 1998. In this fast developing market, India enhances specific characteristics in many aspects: the consumer preference, marketing channel, market liquidity, distributors and manufactories, and so on. Therefore, administrators have to make decisions and strategies corresponding to this circumstance...

Economy of India, Hindustan Unilever, India 1984  Words | 7  Pages

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Poverty and Rural Areas

percent in 2003, the poverty rate in 2006 increased to practically where it was at the beginning of the millennium at 32.9 percent. Poverty has remained mostly unchanged and has also continued to be a predominantly rural phenomenon, with three out of every four persons found in the rural areas. The outlook looks even bleaker if the Philippine economy continues to grow at the same pace as it did in the last decade or so. It will take more than 17 years for half of the poor to exit poverty even if the per...

Economic growth, Inflation, Millennium Development Goals 2593  Words | 7  Pages

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new product

damaged hairs solution ) Identifying a problem: We conduct a survey regarding launching a new product in Pakistan and we identify a problem of recurring white and falling hairs. Many brands providing hairs fall solution in Pakistan but they are not giving best results to people. There is no yet a formula developed to bring people white hairs solution so we decided to take advantage of this opportunity by bringing a product that provide people complete hair fall and whitening solution. Market Factors ...

Distribution, Marketing, Price 1171  Words | 5  Pages

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Research on Develpment of New Products and Services

Development of New Products and Services It involve bringing two separate elements into accord: customer satisfaction and technical feasibility. R&D Objectives: 1. The definition of the target market 2. The product’s concept 3. The benefits the product will deliver 4. How the product will be positioned in the market 5. The product’s features, attributes, design specifications and requirements Product Strategy Quality Function Deployment (QFD) Alternative managerial technique for product development...

Marketing, Marketing research, New product development 1351  Words | 7  Pages

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Rural Economy

conclusion. Life goes on in a certain way in the rural areas and in another way in urban areas. The life struggle of the people in the rural areas and in the urban areas is very different. That's why it is not really a very good idea to put on some fancy thoughts regarding the rural life sitting in an urbanized atmosphere. It is an imperative to come out of the shell of urbanization and go to the rural areas if someone really wants to understand the rural life. Bangladesh is a small country in the...

City, Historiography, Population 1508  Words | 5  Pages

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Rural Area

LADI AND CHIKOR LADI AND CHIKOR is backward village in India. It comes in rural area. Firstly I want to give description about ladi and chikor: -  Population:- Near 2000  Electricity & transportation& education Ladi & chikor’s people are fight with lack of electricity, lack of good road, Lack of education. There are 90 % people are uneducated lots of people are depend on Agriculture...

City, Employment, Health care 819  Words | 3  Pages

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A Project Report on Economics Aspects for Launching New Product

14 Monopolistic Competition and Product Differentiation 14.1 Monopolistic Competition 14.2 Price and Output Determination in Monopolistic Competition 14.3 Monopolistic Competition Versus Perfect Competition 14.4 Advertising Restaurants, clothing stores, beauty salons, video stores, hardware stores, and coffee houses have elements of both competitive and monopoly markets. Recall that the perfectly competitive model includes many buyers and sellers; coffee houses can be found...

Average cost, Cost curve, Costs 10805  Words | 61  Pages

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Focus Group Report on Launching a New Soft Drink

Nishant Pimpale Niteesh Jaiswal Prateek Keshwani Pratik Mishra Pritesh Desai (Moderator) Priyadarshi Shukla Focus Group Report Summary of Project: Section B of IIFT (Kolkata Campus) held a of focus group discussion involving various budding managers. The group had a mix of students in terms of states of origin and work experience. The discussion revolved around launching a new soft drink in the market. The information gathered is presented below. Introduction The focus group discussion had 10...

Advertising, Caffeine, Carbonated water 1039  Words | 4  Pages

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New Graduate Nuses Experiences in working in rural and remote areas

proposal New graduate nurses: The working experience in rural and remote Australian communities Introduction Australian Nursing & Midwifery Federation (ANMF) (2013) majority of nurses are found to be in the metropolis while minute percentage can be seen in remote and rural communities across Australia. The difficulty in recruiting and retaining workers in remote places has been a serious and long-standing problem by the government (Bennettt, Barlow, Brown, & Jones, 2012). Rural nursing has...

Health, Health care, Health care provider 1550  Words | 8  Pages

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Information Technology and Rural Marketing in India

INFORMATION TECHNOLOGY AND RURAL MARKETING IN INDIA Dr. Parag R. Kawley (M.Com. B.Ed., Ph.D.) Lecturer, New Arts, Commerce & Science College, Wardha – 442001 (MAH.) Email : paragkawley@rediffmail.com Dr. Ravish A. Sarode (M.Com., M.Phil., M.A.(Eco), Ph.D.) Associate Professor, R.S. Bidkar College, Ta. Hinganghat, Dist. Wardha. Email : Ravish_Sarode@rediffmail.com * INTRODUCTION Many of the developing countries have faced a complex set of challenges due...

Agricultural extension, Agriculture, Information technology 2062  Words | 7  Pages

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Business Models for the Enhancement of Telemedicine Implementation Projects in the Rural Parts of South Africa

telemedicine implementation projects in the rural parts of South Africa Overall aim and research objectives The overall aim of this project is to enhance the success rate of telemedicine implementation projects in rural parts of South Africa in order to contribute to the sustainable efficiency and effectiveness of the delivery of public healthcare services and education within a rural context. The objectives of this study is firstly to determine why certain telemedicine projects in the Western and Eastern...

Africa, Eastern Cape, Health 2200  Words | 7  Pages

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Project Paper on Ganga Soap

Marketing Management Project On Ganga Soap INDEX Executive Summary Industry Analysis 4 Ps of Marketing * Product * Price * Place * Promotion EXECUTIVE SUMMARY This report brings out the launching of Ganga Soap, failure to make a mark in toilet soap industry, being re-launched again, failing yet leading to absolute end of the product in the market. Launched by Godrej Industries in 1993, Ganga soap was produced from the holy water of the Ganges. It was considered to...

Brand, Brand management, Distribution 2135  Words | 7  Pages

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Project Report on Confectionery Manufacture

PROJECT REPORT MANUFACTURE & SALE OF CONFECTIONERY IN SOUTH EAST ASIAN COUNTRIES PROJECT REPORT ON CONFECTIONERY MANUFACTURE PREAMBLE: This report primarily deals with confectionery products most suitable for the manufacture and sale in South East Asian Countries (S.E.A). Since Confectionery in general is highly hygroscopic in nature, it is important to produce, pack, distribute and market with this constraint in mind. By and large the climatic conditions in the S.A.E. is very...

Chocolate, Cocoa butter, Cocoa solids 776  Words | 5  Pages

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Potentials and Constraints of Rural Development in Zambia

be developed. Among the socio-economic targets of all countries is the development of the rural areas. Rural development in general is usually used to denote the actions and initiatives taken to improve the standard of living in non-urban neighborhoods, countryside, and remote villages. This paper intends to discuss rural development, how its brought about and the effects both positive and negatives of rural development. The later part of the paper shall explain why this kind of development is every...

Development, Development economics, Economic development 1901  Words | 6  Pages

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Rural Marketing for Solar Products

Solar Energy Products Marketing In Rural India Rajshekhar Patne The recently released Global Status Report on renewable says that grid-connected solar Photovoltaics (PV) has been the fastest growing energy technology in the world with 50 per cent annual growth in cumulative installed capacity in last two years. The majority of the above capacity comes from Germany, Japan, Spain, and the US which have installed small PV systems (a few kilowatts to tens of kilowatts) on their rooftops...

Marketing, Photovoltaic array, Photovoltaic module 1169  Words | 4  Pages

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Project Report

Subject Name: Project Management Submitted By Ashvin Laxmanji Karemore on Topic: Various types of projects in India Question: Find out various types of projects in India? Ans: Types of Projects in India A chemical engineering project is broadly classified into two types i.e. Greenfield projects and Add-on projects. 1. Greenfield Projects (Grassroots Projects)- In above type of project a plant is constructed...

Chemical engineering, Coker unit, Distillation 1608  Words | 7  Pages

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Project Feasibility Report

PROJECT SCOPE STATEMENT: To complete the Never Stop Learning project, our team will supply a new website that will allow consumers to be directly connected to the business. Not only will the website meet the needs of our client, Ms. Charlet, but our group will also need to be efficient for each project task to be finished on time. We will use a content management system called Drupal to design the new website to perform regular maintenance and administrative tasks to push content to the website...

1966, 1967, 1971 1734  Words | 6  Pages

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Project Shakti Case Questions

Project Shakti case questions With the advantages and benefits HLL attained from the market strategy in competing with the other FMCG companies in urban area while facing the intense situations of shrinking market shares brought by its rivals emulating the market strategy, HLL experienced a hard time of scaling up its attractiveness in products. After gaining the temporary increased sales, the competitors in rural marketing aggregate again. Increasing numbers of companies, heating up competition...

City, Economics, Entrepreneurship 809  Words | 3  Pages

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Rural Market

Rural markets From Wikipedia, the free encyclopedia Jump to: navigation, search Rural Markets are defined as those segments of overall market of any economy, which are distinct from the other types of markets like stock market, commodity markets or Labor economics. Rural Markets constitute an important segment of overall economy, for example, in the USA, out of about 3000 countries, around 2000 counties are rural, that is, non-urbanized, with population of 55 million. Typically, a rural...

Marketing, Marketing research, Rural culture 2557  Words | 7  Pages

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rural livelihood


Economic development, Economics, Land reform 1383  Words | 4  Pages

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Coco Cola Rural India

Robinson Coca Cola Company What is Rural? Definitions of Rural Census Village: Basic Unit for rural areas is the revenue village, might comprise several hamlets demarcated by physical boundaries. Town: Towns are actually rural areas but satisfy the following criteria.  Minimum Population >=5,000  Population density>= 400/ sq. km.  75% of the male population engaged in non-agri activity. RBI Locations with population up to 10,000 will be considered as rural and 10,000 to 100,000 as semi-urban...

Caffeine, Coca-Cola, Cola 570  Words | 3  Pages

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Education and Rural Areas

minimum literacy levels among the poor? Yes they can be used in the absence of minimum literacy levels among the poor. The ICT plays a big role in the rural areas and benefits the people that live there. ICT’s are used in the poor communities to empower and help the illiterate and people with less knowledge. Applications in agricultural and rural development have often been to provide direct access to market and weather information for the poor and also provides knowledge support to research and...

Education, Educational psychology, Gender 768  Words | 3  Pages

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Reliance Fresh Project Reports

“CONSUMER PERCEPTION AND THEIR BUYING BEHAVIOUR TOWARDS “RELIANCE FRESH” SUPERMARKETS NEW DELHI, INDIA.” Chapter 1: Introduction Reliance Retail: Retailing is the interface between the producer and the individual consumer buying for personal consumption. This excludes direct interface between the manufacturer and institutional buyers such as the government and other bulk customers. A retailer is one who stocks the producer’s goods and is involved in the act...

Commerce, Consumer behaviour, Dhirubhai Ambani 1666  Words | 6  Pages

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Rural Health Issues in America

N490 July 17, 2014 Rural Health Issues in America A bill before Congress, if passed, will legally define the term rural area. Government agencies modify their descriptions delimiting rural areas to fit their needs, and the ambiguous terminology causes confusion. Interpretation can difficult even with a well-codified definition of the rural population because the constituents vary. In 2002, the U.S. Department of Health and Human Services’ (HHS) established the Rural Assistance Center (RAC)...

Health, Health care, Health disparities 1323  Words | 7  Pages

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Marketing Crocs in a Rural Area

Rural Marketing And Communication Assignment- CROCS Vision And Mission * Vision – To be the leading supplier of footwear in rural India. Have atleast one pair of crocs in each rural household. * Mission- To provide stylish, health beneficial, soft, comfortable , light weight and quality products to our customers at affordable prices. Tag line goes, “Ab khushiyon mein koi rukawat nahi “ because these crocs will solve your health problems of leg pains and backaches and...

Acupressure, Marketing, Material 773  Words | 3  Pages

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New Products Launching

chemicals, no allergy, no side effects, and superior quality. 4. Situation Analysis i) Market situation: ACI is one of the leading antiseptic and personal care product manufacturing company in Bangladesh. As ACI’s products are perceived very positively by customers, ACI is planning to come up in the market with new product in personal care line that is body lotion. In the present market, Square does not have any body cooling lotion. Square only have “kool” body spray which will keep the...

Brand, Brand management, Cosmetics 5518  Words | 17  Pages

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Agriculture and Rural During the 80's

Agriculture and Rural life For urban America, the 1920s was a decade of prosperity. The urban population continued its rapid growth, surpassing rural population for the first time in 1920. For rural America, however, the 1920s was a decade of stagnation, with only a slight population increase for the decade. Moreover, many farm-oriented industries, such as implement and fertilizer manufacturers and rural business depending on farm trade, failed. In constant dollars, farm income did not return...

20th century, Agriculture, City 1492  Words | 4  Pages

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Managing the New Product Development Process: Strategic Imperatives

Managing the new product development process: Strategic imperatives Background The article published by Academy of Management, “Managing the new product development process: Strategic imperatives” focuses on the issues regarding new product development, its processes and strategies. Now a days, new product development is single most important factor that leads to firm’s success or failure for many industries. Though the new product failure are still high the importance of new product development...

Computer, Computer-aided design, Management 938  Words | 3  Pages

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Demand for Consumer Durables in Rural Areas

DURABLES IN RURAL MARKET (A STUDY WITH SPECIAL REFERENCE TO INDORE DISTRICT) The Indian consumer durables segment can be segregated into consumer electronics (LCDs,LED’s,Ctv’s, home theater systems,etc.) and consumer appliances (white goods) like refrigerators, washing machines, air conditioners, microwave ovens, dishwashers and small home appliances. Television, Refrigerator and Air-conditioner have penetration of around 25 per cent, 17 per cent & 4 per cent respectively in the rural .  CONSUMER...

Air conditioner, Economics, Economy 762  Words | 3  Pages

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Project Report of Dairy Farming

DETAILED PROJECT REPORT DAIRY FARMING Submitted by: ………………………………………….. ……………………………………………………….. ………………………………………………………. HI - TECH COMMERCIAL DAIRY Hi-Tech commercial Dairy as a new plan scheme is proposed to be implemented in the State starting from the year 2008-09. The scheme in principle stands approved by the Govt. It will be the part of the existing scheme of self employment and will be implemented with additional funds to be provided under the head and the detail of the scheme is as under:It...

Agriculture, Bulk tank, Cattle 2095  Words | 7  Pages

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Emerging trends in Rural Areas & Effective marketing strategy for Rural Marketing

Marketing in Rural India What is market? Answer to this question is, According to Philip Kotler “Market is a set of existing and potential customers” and “Marketing is meeting needs profitability”. To do it effectively and efficiently one must need to identify target market on the basis of segmentation, targeting & positioning. In this recent scenario Rural India is emerging as a big hit target market. Total rural population in India as per latest analysis is 839082548.2 which contributes 70%...

City, Ecology, India 1080  Words | 3  Pages

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Rural Marketing in India

RURAL MARKETING IN INDIA: In a market where life has revolved around deep rooted community values, joint families, and social customs and taboos (women, for example, are not allowed to wear trousers), marketers realize that the traditional routes of market entry and brand building employed in urban India are often not feasible. As Adi Godrej, Chairman of the Godrej Group, says, “The challenge [for brands] is to understand the [psyche] of the rural consumer, create better distribution, and [appreciate]...

Andhra Pradesh, Brand, Brand management 1341  Words | 4  Pages

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New Product Development Process

 NEW PRODUCT DEVELOPMENT PROCESS PURPOSE: The Telecoms product development process aims to identify and streamline the procedures that take place during the development of a new product. These process activities are critical to achieving time-to-market success with minimal development cost and risk, quality assured at all times and performance monitored on consistently. SCOPE: The product development process usually begins with the Commercial/Marketing Plan; the Marketing Segments team puts...

Abstraction, Idea, Innovation 512  Words | 4  Pages

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Project Shakti : Case Study

Unilever in India: Hindustan Lever’s Project Shakti-Marketing FMCG to the rural Consumer Case Analysis Notes Section E, Group 7 Submitted By Anshu Khanna PGP/17/257 Diksha Singh PGP/17/267 Mohd. Shajeer PGP/17/277 Priya Chandak PGP/17/287 Shiji Thilak PGP/17/297 Q1q Q1)How is HUL placed in the Indian Consumer market? Hindustan Unilever Limited is the biggest player in the market share of FMCG sector of the country. The FMCG sector of the country is the fourth largest...

Brand, Hindustan Unilever, Marketing 1179  Words | 4  Pages

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Project Status Report

Project Status Report Project Name: Department: Focus Area: Product/Process: Prepared By: Document Owner(s) | Project/Organization Role | | | | | | | Project Status Report Version Control Version | Date | Author | Change Description | 1.0 | | | Document created | | | | * * * | | | | | TABLE OF CONTENTS 1 PROJECT STATUS REPORT PURPOSE 3 2 PROJECT STATUS REPORT TEMPLATE 3 2.1 Project Status Report Details 3 2.2 Project...

Deliverable, Management, PRINCE2 672  Words | 5  Pages

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Resaerch Project Report


Harish Manwani, Hindustan Unilever, Pureit 1493  Words | 7  Pages

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New Product

New Product Paper Principles of Marketing Set a price for a new to the world consumer (this means a product that is not on the market) product. Identify a new product you think could be successful on the market and set an introductory price for it. Use the following questions to structure your written analysis. a. What is the product name? Describe the product. The name of my product will be H2O run vehicle. The product is a vehicle, car or truck that uses water and...

Automobile, Hydrogen, Internal combustion engine 778  Words | 3  Pages

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Synopsis of Project Report

SYNOPSIS OF PROJECT REPORT * TITLE OF THE PROJECT : To Study the Effect of Advertisements on Children with special reference to confectionery products. * SUBMITTED BY : JARANI MANISH GOVINDRAM MMS II SEM IV * PROJECT GUIDE : PROF. DR. TARUNA PARMAR * YEAR OF SUBMISSION : 2011-12 * GENERAL INTRODUCTION OF THE PROJECT The world belongs to kids. Kids today mean business. Marketing to kids may be your passport to growth....

Advertising, Data collection, Delhi 741  Words | 3  Pages

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Rural Banking

Rural Retail Banking in India: 2020 Faculty Contributor : Jayadev M., Associate Professor and Roger Moser, Visiting Faculty Student Contributors : Madhulika Kaul and Charvi Tandon Financial inclusion is seen as one of the means for overall economic development of a country. The growth of the rural retail banking industry fosters financial inclusion by providing financial products and services to people in the farthest reaches of the country. In India, even now the rural areas lack access to...

Bank, Banking, Central bank 2477  Words | 7  Pages

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Contextual Report

The report needs to be between 3000-4000 words in length and should demonstrate the research conducted concerning your chosen area of study and present a coherent argument that shows current thinking and practices. You are required to upload this by the 21st December 2012 to the Contextual Report upload area on the Student Intranet. You may use the tutorial uploads you have been doing over the course of the term as material for your report. Above all though write this as a piece of independent...

Citation, Logic, Outcome 1408  Words | 5  Pages

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Potential Strategies for Hsbc’s Entry Into China’s Rural Banking Sector

Potential Strategies for HSBC’S Entry into China’s Rural Banking Sector TABLE of Contents 1. Introduction 1 2. Foreign banks’ investment opportunities in rural China 2 3.Existing Problems for HSBC in China 3 3.1 Limitations in farming lending 3 3.2Rural Banking Lack of Talented Persons and IT infrastructure 3 4. Potential Strategies for HSBC 4 4.1 Developing tailored lending products 4 4.1.1 Loans for enterprises and farmers 4-5 4.1.2 Individual lending 5 4.2 Cultivating talented employees...

Agriculture, Bank, Debt 1947  Words | 6  Pages

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Project Management

CLOTHING STORE PROJECT PLAN R.E.A.L. Girlz Clothing Store Project Plan Nikita S. Carter DeVry University Professor Jorge Tenoria November 2012 Table of Contents Pages 1. Executive Summary 3 2. Scope Statement 4 a. Goal Definition……………………………………………………………………..4 b. Goals that address the mission……………………………………………………..4 c. Goals that address self-sustainment………………………………………………...5 d. Objective definition………………………………………………………………...5 e. Project Objectives…………………………………………………………………...

Critical path method, Management, Project management 1534  Words | 6  Pages

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Qualitative Research and New Product

conversation with consumers. It prompts consumer reaction to, for example, a new product idea and helps researchers understand what they think of it, how it makes them feel, why they find it interesting or not. Qualitative research may be obtained through focus groups, where a moderator captures feedback from a group of six or seven consumers to the ideas shown to them. Those ideas may take the format of drawings or having new food prototypes to taste. Quantitative research may use questionnaires...

Focus group, Marketing, Product management 1414  Words | 5  Pages

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Product Development Terms of Reference

OF REFERENCE FOR THE PRODUCT DEVELOPMENT FUNCTION WITHIN THE MARKETING AND PRODUCT DEVELOPMENT COMMITTEE. 1. Change of Mandate The Marketing Committee has assumed the new mandate which will require it to develop business through product and service development initiatives. This mandate will also include the implementation and monitoring of all projects related to the development and roll out of all new products and services and enhancements to existing products and services. ...

Customer, Management, Marketing 473  Words | 3  Pages

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Rural Marketing

Company, Coromandel has also introduced a range of Specialty Nutrient products including Organic Fertilizers. The Crop Protection business produces insecticides, fungicides and herbicides and markets these products in India and across the globe. Coromandel is the second largest manufacturer of Malathion and only the second manufacturer of Phenthoate. Coromandel has also ventured into the retail business setting up more than 640 rural retail centers in the States of Andhra Pradesh and Karnataka. The...

Department store, Retailing 1815  Words | 7  Pages

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Report on tourism and projects

…………………………….. 2 1. Report on housing typologies in Agra ………. 3 2. Report on Bhim Nagri project ………………… 3 3. Renovation of a cottage in Nainital ………… 4 4. Walkthrough for Kalyanpuri project …………… 4 5. Barara village tourism ………………….. 4 6. Kachhpura heritage village tourism ……………. 5 7. Housing designs for old city area, Agra ………. 5 8. Proposals for...

Agra, City, Delhi 1366  Words | 5  Pages

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Intrduction for New Product of Shampoo

for skin and eyes. 3. It should have minimum toxicity. 4. Shampoo should have superior by biodegradability. 5. Shampoo should be slightly acidic. Neem oil shampoo :Origin In our research project we want to discuss about Azadirachta indica (neem) `s product is a shampoo. It is a product of natural Azadirachta indica`s (neem) that consist of neem oil as well as neem leaf extract. Neem shampoo is a shampoo that contains some neem oil or neem leaf extract or both. The oil and the leaf extract...

Hair care, Head lice, Head louse 1278  Words | 7  Pages

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Understanding Rural Consumer Behaviour Tapping the Future Market

UNDERSTANDING RURAL CONSUMER BEHAVIOUR : TAPPING THE FUTURE MARKET SHWETA Email – shweta.esha@gmail.com 1. INTRODUCTION It is widely acclaimed that India is one of the largest consumer market in the world. Estimation signs that the Indian consumer market is likely to grow four times by 2025. (McKinsey Report - 'The Rise of Indian Consumer Market'). India's overall retail sector is expected to rise to US$ 833 billion by 2013 and to US$ 1.3 trillion by 2018, at a Compound Annual Growth...

Business, City, Economy of India 1376  Words | 5  Pages

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Quiz Product

Quiz Product Chapter 1 • According to the well-known business writer, Gary Hamel, which of the following is the most important business issue of our time? Creation of radical innovation • _____ refer to rules of thumb that firms have found work for them. Heuristics • A product described as a "new product" in terms of design or production rather than marketing, falls under which of the following categories? Cost reductions • With reference to new product categories, _____ are also known...

Creativity, Following, Innovation 1447  Words | 5  Pages

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rural development policies vs urban development policies

to show that a developing nation can only achieve new levels of growth by implementing both rural and urban development strategies simultaneously, as they converge towards the advancement of the entire country where all citizens of the country benefit from government policy. This essay encompasses three different cases. In Case 1, we outline the various rural development strategies and assess the impact of any developing nation favouring rural development policies over urban biased policies. Then...

City, Developing country, Economic development 2022  Words | 6  Pages

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Project Report on Tumkur Milk Union

Dairy is linked with agriculture industry to a large extent. Animal husbandry in India is an essential part of agriculture. It is mainly a rural occupation closely associated with agriculture. In 1965, National Dairy Development Board [NDDB] was set up with the objective of meeting the demand of milk, especially in urban areas, as well as developing the rural economy through the enhancement of the milk production of the country. In 1970, NDDB took up “Operation Flood” program in order to organize...

Bulk tank, Casein, Cattle 1117  Words | 4  Pages

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Insight Report: Current Accounts - Emerging Trends, Product Insights and Case Studies

The report discusses the various trends relating to current accounts – also known as checking accounts – across the world, and the strategies adopted by banks to increase profitability: It highlights emerging trends in the current account markets in America, Europe, Asia-Pacific, and the Middle East and Africa It discusses key drivers fueling demand for current accounts, and key issues and challenges faced by banks across various regions. It provides analytical insights into the...

Authorization hold, Bank, Banking 1011  Words | 4  Pages

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